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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Once you map this all out, write the PSA out in script fashion word for word.

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3 Quick Tips for a Better Nonprofit Website Aesthetic

sgEngage

If you bought a bottle of Coca-Cola, for example, its red-and-white label and Spencerian script logo would let you know what kind of flavor and quality you could expect from the beverage inside. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1

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The era of reactive giving: Inspiring one-time donors to become lifetime sustainers  

Candid

The language of your online donation forms, scripting, print materials, and any other content should center this language. Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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How localization leader Iyuno Media Group opens entertainment to international audiences

TechCrunch

Video streaming platforms have signed up more subscribers during Covid-19 lockdowns, and that growth is expected to continue after the pandemic , showcasing more international content. When subtitles are well done, they don’t take audiences out of the immersive experience of a good show or movie.

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6 Nonprofit Video Marketing Trends and Tips to Guide Your Online Strategy

Classy

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. .

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How can video strategies revolutionize positive nonprofit community engagement?

ASU Lodestar Center

The video landscape is evolving, and the pandemic prompted nonprofits to consider how video is planned, produced, presented and consumed. Video is predicted to account for 82% of all consumer internet traffic by 2022. Define the goal and audience. The primary goal should always be high video engagement.

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