sgEngage

MARCH 22, 2022

Segment your audience . According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. Tip #2: Segment your audience . In contrast, an existing donor already has confidence in your organization. Personalize all appeals .

Retention 106

Retention Communication Donor Strategy 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

AccelEvents

APRIL 23, 2021

Show your virtual audience that effective corporate networking is possible in a hybrid event. You want your audience to come back from your hybrid event with rave reviews. Consider the ways that the online audience will be interacting with the in-person audience. Strategy #3- Set Expectations for Each Audience Type.

Experiment 98

Experiment Marketing Strategy Virtual 98

AccelEvents

APRIL 23, 2021

Show your virtual audience that effective corporate networking is possible in a hybrid event. You want your audience to come back from your hybrid event with rave reviews. Consider the ways that the online audience will be interacting with the in-person audience. Strategy #3- Set Expectations for Each Audience Type.

Experiment 90

Experiment Marketing Strategy Virtual 90

Nonprofits Source

JUNE 14, 2024

With this information, you’ll see exactly how POS software can generate a greater ROI and more funding for your nonprofit. Although you might not think of “selling” when you think of mission-driven organizations, many of them do sell items to their audience in some capacity — and a dedicated POS system can make that process more convenient.

System 52

System Nonprofit Track Profit 52

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Your target audience demographic. It’s possible to effectively market your event while sticking to a budget, it just takes a little planning.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. 2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 97

Social Media Reflection Leadership Media 97

AccelEvents

JUNE 21, 2021

The sales funnel is d ependent on several factors, including: your target audience. The details will depend on your unique funnel for your hybrid event , but there are tools and techniques that can be implemented to help you operationalize this. . Typically this means that your audience is going through the sales process.

Marketing 91

Marketing Registration Map Virtual 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Defined Audience. View more presentations from kanter. Helps us move away from tool driven decisions to results.

ROI 50

ROI Social Media Slides NTEN 50

CauseVox

APRIL 29, 2021

See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI). Sign up for free today and see how you can raise more with less (and increase your ROI). List Your Resources. You also need a way.

Calendar 98

Calendar Template Guide Fundraising 98

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. High Complaints.

Benchmark 62

Benchmark Digital Trend Report 62

Allegiance Group

NOVEMBER 2, 2023

When done correctly, an organization’s website should have a high ROI and lasting impression. Use concise language and engaging visuals to effectively convey your message and capture the interest of your audience. Optimize your page’s images and content, utilize caching techniques, and invest in a reliable hosting service.

Websites 52

Websites Calendar Registration Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. ” There’s where I discovered a new passion – data visualization techniques for sense-making. … Read More

Blended 137

Blended Measure Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Last week, I was an instructor for NTEN’s Technology Leadership Academy for a session on Nonprofit Technology ROI Methods. I also used composite scenarios based on real-life nonprofits needing to apply ROI techniques to technology purchase decisions. It will not only keep your energy up, but your audience engaged.

Design 109

Design Effective Experiment Learning 109

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social San Jose 118

Bloomerang

NOVEMBER 16, 2023

All types of organizations looking to expand their mobile fundraising can use text-to-give or text-to-donate, including: Nonprofits Churches Schools/universities Healthcare organizations Political organizations/campaigns Text fundraising campaigns can help these organizations fundraise quickly and generate support from a broad audience.

Mobile 57

Mobile Guide Giving Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Or be bailout for our nonprofit. But will the dramatic text fundraising that we saw the Red Cross experience translate to every non-profit that wants to add it to their tool bag?

Open 95

Open Gartner Fundraising Hype 95

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. Participants will learn: To create overall campaign plans that consider both audience and message.

Course 59

Course email Create Strategy 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Cambodia Metrics 50

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Go Beyond Personalization Personalization has been a professional persuader’s go-to convincing technique for some time now.

Tech 221

Tech Gartner Online Platform 221

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. But with so much noise today, how do we ensure our message is being heard and really reach and inspire our core community? Moderator: Shireen Mitchell, Digital Sistas.

Campaign 58

Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? Fun with Metrics: Measuring Success and ROI.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

Does the audience get a chance to have a conversation with you? What are some techniques and tools for interactive presenting? There are different methods of incorporating audience feedback depending on the format of the panel or session. How do you incorporate audience interaction in a large room discussion format?

Tools 50

Tools Poll Channel Blended 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences. (The Colorado Trust blog has notes here.).

Reflection 104

Reflection People Network Colorado 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. Content drives engagement for online audiences in social media.”. How to analyze a moving target? As readers of this blog well know, digital and social media can be difficult to keep up with.

Social Media 112

Social Media Arts Studies National 112

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2008

I wanted to get my schedule in one easy to reference place (for myself) and think about how to incorporate some new panel moderation/panel techniques into my practice. What are the expectations or acceptable behavior for sending signals from the audience? Social Media ROI Case Study Slam 1:30-3:00 Detailed Plan.

NTC 50

NTC Goal Poll Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. It's much easier to do a 20 mile bike ride when you've been riding everyday! . Status updates. Tagging photos. Tagging a person.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What are the techniques and strategies that nonprofits use to find free agents? My nonprofit has found a free agent, now what? Trust me.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

I'm advocating for us to use it more as part of our outreach efforts because I think we're missing an opportunity to communicate with the new audiences we're always talking about developing for the arts. The ROI ideas were particularly helpful as you're correct, it is important to be adding more value than just "keeping up with Joneses."

Wiki 50

Wiki Module Social Media Beginner 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Facebook and video are also topics of interest to my audience. Some guest authors did a great job of activating their networks and retweeting their guest posts - which, in turn, raised their postrank score. I used PostRank to evaluate the engagement of posts.

Reflection 76

Reflection Florida Social Media RSS 76

DNL OmniMedia

FEBRUARY 9, 2022

With a focus on both the immediate importance of your nonprofit’s tech and its long-term ROI for your mission, we’ll optimize your toolkit to support your goals. Effectively targeting corporate philanthropy programs requires dedicated strategy, tools, and relationship-building techniques. Expert support from LCK can help.

Consultant 52

Consultant Nonprofit Philanthropy Strategy 52

Connection Cafe

DECEMBER 2, 2016

Retargeting is a behavioral based targeting technique. A cookie-based technology uses a javascript code to “follow” your audience around the web. Retargetin g – Now that you have a grasp on Facebook ads, it’s time to add digital retargeting to your repertoire. So, a prospective member visits your site, then leaves your site.

Data 20

Data Donor Beginner Database 20

Bloomerang

JUNE 11, 2021

So she’s talking about what does it look like to bring folks together about STEM education and how do we talk to donors and our volunteers and our, you know, supporters of any kind about the work that we’re doing using different techniques that ground us. This is how might we see these techniques activated?

People 80

People Community Video Podcast 80

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

Guide 130

Guide Fundraising Social Media Channel 130

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « What Makes A Campaign Go Viral? January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51