Amy Sample Ward

AUGUST 18, 2009

These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Before sitting down to work on your social media strategy, evaluate what kind of capacity you already have in your network. Goals & Objectives.

Social Media 190

Social Media Strategy Media Social 190

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 233

Facebook Fundraising ROI Metrics 233

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofits Source

APRIL 1, 2025

Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy.

Strategy 52

Strategy Data Marketing Build 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI.

Communication 139

Communication Video Strategy Nonprofit 139

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI 98

ROI Sponsor Badge Virtual 98

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Track email metrics to optimize your strategy.

email 92

email Marketing Guide Nonprofit 92

Greater Giving

DECEMBER 26, 2024

Must-Watch Webinars for Event Planning from Industry Leading Professionals Planning a successful fundraising event requires creativity, strategy, and expert insights. Key Takeaways: The Hype Method : Use a four-part video strategy to create excitement leading up to the event. If you missed them, dont worryweve got you covered.

Fundraising 52

Fundraising Giving Social Media ROI 52

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking. What’s wrong?

Sponsor 275

Sponsor Associations Director Retention 275

TechCrunch

DECEMBER 19, 2022

Content governance systems take the key elements of a style guide and content strategy and turn them into even more thorough, usable and holistic frameworks for your entire company. It goes beyond strategy, using AI and NLP to generate actionable advice on how to improve content. This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

The Modern Nonprofit

FEBRUARY 4, 2025

Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources. Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. They show you whats working and where you can improve.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofits Source

APRIL 19, 2017

Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. 6-12 month activist.

Donation 111

Donation Ideas Online Fundraising 111

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. It’s so tempting to just jump right in and get going, but you’ve got to find where your audience is and what they’re talking about first.

United States 233

United States Social Media Media Interview 233

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 78

ROI Channel Measure Results 78

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 221

Leadership YouTube Audience Professional 221

sgEngage

MARCH 22, 2022

Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 119

Retention Communication Donor Strategy 119

Forum One

MAY 31, 2023

A digital strategy is a clear vision for the future of your organization’s digital ecosystem and a plan to get there. In a rapidly changing world, it’s crucial for organizations to focus on a digital strategy that is rooted in organizational goals, audience needs, and the impact you are hoping to achieve. You’re not alone.

Digital 95

Digital Strategy Chapter Audience 95

Nonprofit Tech for Good

DECEMBER 5, 2010

I am full-time and paid, though, like everyone else in the non-profit world, my time/resources are limited, so I don’t get to do social media strategy/long-term planning all day long. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What is on your To Do List for 2011?

Social Media 209

Social Media International Interview Media 209

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.

Social Media 235

Social Media Media Social Nonprofit 235

Nonprofit Tech for Good

JANUARY 17, 2019

A content calendar is the link between posting daily on social media and a social media strategy. There’s no need to be active on all social channels if you don’t get ROI from them. Start spending more time on your most successful channels to improve your social media strategy. Remember it’s quality over quantity!

Social Media 276

Social Media Calendar Content Media 276

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

Strategy 98

Strategy Experiment Marketing Virtual 98

Nonprofit Tech for Good

APRIL 5, 2024

Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media. Leverage any partner marketing opportunities your nonprofit may have to include a link to your tournament website and promote the event to that partner’s audience. Email campaigns.

Marketing 201

Marketing Tech Sponsor Registration 201

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet!

Social Media 100

Social Media Strategy Media Social 100

NTEN

OCTOBER 6, 2011

People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions.

Content 83

Content Strategy Question Calendar 83

Nonprofit Tech for Good

DECEMBER 20, 2010

We don’t use it in our strategy now, which is telling! I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Media Examples 189

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that.

email 89

email Strategy Marketing Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social Nonprofit 118

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

Strategy 90

Strategy Experiment Marketing Virtual 90

NonProfit Hub

MARCH 27, 2020

A strong, content marketing strategy. These are all strategies that can be executed online, and right now, that’s where you’ll find the majority of your audience. In your experience, which marketing strategy have you found most effective at engaging donors and raising funds? Your ability to tell human stories.

Strategy 88

Strategy Marketing Fundraising Nonprofit 88

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Nonprofit marketing refers to the strategies an organization uses to promote its cause, mission, and services. What are the benefits of nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Social Media 52

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 But answers aren’t enough anymore. Navigate Industry 4.0

Sponsor 221

Sponsor Associations Director Trend 221

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Live stream sales maximize the impact of both strategies. We all know this, right?

Trend 221

Trend Influence Social Media Associations 221

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. SMS messaging stands out as one of the most effective ways to reach your audience. Learn what works for your audience. Contact Us Today!

Fundraising 52

Fundraising Tips Donor Broadcast 52