TechCrunch

DECEMBER 19, 2022

Share on Twitter. Your company is already likely using vanity metrics, like open rates, shares and time spent on a page, to measure how well your content seems to be performing. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Christopher P. Contributor. Christopher P.

ROI 93

ROI Content Government System 93

The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. Foursquare’s main strength comes from its users, the power of personal recommendation and sharing on different social media sites. Adding tips & lists.

Audience 146

Audience Badge Business Marketing 146

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. Leverage any partner marketing opportunities your nonprofit may have to include a link to your tournament website and promote the event to that partner’s audience.

Marketing 199

Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Success is a product of being organized in what you want to communicate and how you want to communicate, knowing your audience, and what they’re looking for.

Social Media 213

Social Media Cancer Action Network 213

.orgSource

AUGUST 28, 2023

” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. This advice is especially relevant for anyone looking to attract a younger audience. And our most ardent volunteers are typically people who love sharing knowledge.

Leadership 221

Leadership YouTube Audience Professional 221

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Greater Giving

DECEMBER 26, 2024

Greater Givings webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. Live Video Power: Capture your audiences attention during the event to drive higher bids. If you missed them, dont worryweve got you covered.

Fundraising 52

Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

FEBRUARY 2, 2024

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Why Sponsors Love It: They get broader exposure to an affluent and influential audience of golfers and other sponsors, with visibility before, during, and after the tournament.

Sponsor 291

Sponsor Digital Nonprofit Channel 291

Nonprofit Tech for Good

NOVEMBER 5, 2022

Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. What’s more, golfers often tap into their personal and professional networks to field a team, which expands your tournament’s reach and donor pool and opens doors for further stewardship and partnerships.

Fundraising 324

Fundraising Trend Sponsor Registration 324

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. Flickr and Digital Photography: 5 Hours Weekly.

Social Media 232

Social Media Media Social Nonprofit 232

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. That is the essence/purpose of social media to me: sharing our stories or experiences in hopes that someone else will relate, reach out or spread the word. Related Links: Book Research & Interviews. ? Book Tour ?. ? Book Tour Sponsors ?.

Social Media 208

Social Media International Interview Media 208

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I understand how the varied APIs work, and have to keep on top of whether I should be using a “like&# or a “share&# button for Facebook. It’s geared toward a for-profit audience, but it certainly has some reasonably useful lessons for nonprofits, and it has been a topic of conversation in the #nptech world today.

Social Media 211

Social Media Media Social Nptech 211

Nonprofit Tech for Good

AUGUST 27, 2023

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. You can also leverage push notifications and email communications to share information and updates throughout the day.

Fundraising 231

Fundraising Technology Sponsor Registration 231

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Solutions Day isn’t just a catchy title. What’s wrong?

Sponsor 275

Sponsor Associations Director Retention 275

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. 3) Decide on your channels.

Social Media 275

Social Media Calendar Content Media 275

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Build Donor Trust Sharing data with your supporters demonstrates transparency and accountability.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

Social Media 190

Social Media National Media Interview 190

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Then share them with your organization’s leadership.

Social Media 122

Social Media Channel Difference Media 122

sgEngage

DECEMBER 4, 2024

You have fewer silos (naturally), allowing for easier organization-wide sharing and access to senior leadership. What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. You’re thinking, “I agree — we’re awesome!

Change Management 98

Change Management Adopt Change Management 98

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 57

ROI Channel Measure Results 57

Nonprofit Tech for Good

DECEMBER 9, 2022

Fundraisers can easily share a link to this page with their friends and colleagues to garner donations. Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. 3) Major Gifts.

Fund 323

Fund Nonprofit Pledge Donor 323

Greater Giving

OCTOBER 29, 2024

Cost-effective : Compared to print marketing or paid ads, email is a budget-friendly option with a high return on investment (ROI). Targeted outreach : You can tailor your email campaigns to specific segments of your audience, increasing engagement and donations. December 3 (Morning) : The big day!

email 52

email Campaign Fundraising Template 52

Association Analytics

MARCH 1, 2022

In our most recent blog post , we shared tips on how to build a business case to make data analytics a priority in 2022. Share information with the Board, Chapter Leads, staff, even members. Keep your communication style simple to capture the attention of your audience. Ask colleagues to share their data with you.

Analytics 169

Analytics Chapter Associations Data 169

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I don’t like giving a keynote where I talk at the audience for 45 minutes. I want to engage people in the room to share their experience. View more presentations from Beth Kanter. Theory and Practice.

Social Media 118

Social Media Media Social Nonprofit 118

Get Fully Funded

AUGUST 25, 2023

This monthly grant of $10,000 in ad spending allows mission-based organizations to increase their online visibility and share their cause. When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

ROI 52

ROI Google Nonprofit Grant 52

Amy Sample Ward

FEBRUARY 26, 2012

This is the wrong approach for three reasons: 1) it doesn’t acknowledge the complete media consumption behavior of your target audiences; 2) it cuts off feedback loops that can be mined for insights that will improve engagement and returns and 3) it limits the reach and impact of your broader communications.

Social Media 227

Social Media Metrics Media Social 227

.orgSource

SEPTEMBER 19, 2023

Sherry Budziak and Kevin Ordonez Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Navigate Industry 4.0 or the digital revolution.

Sponsor 221

Sponsor Associations Director Trend 221

.orgSource

APRIL 1, 2024

Promote data sharing across the organization, and reward people for effectively using new analytic tools. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. Involve the marketing team in strategic decision-making.

Trend 221

Trend Influence Social Media Associations 221

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. This makes it more likely that your text fundraising audience will actually text the keyword to your text fundraising phone number.

ROI 52

ROI Effective Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

The summit provides a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept.

Social Media 109

Social Media ROI Free Blogher 109

The Next Web

JULY 29, 2013

TNW: Through Boo-box, you have access to vast audience is Brazil. I’ll share some key learnings from my 6 years experience on how to grow your user base with online advertising. What characterizes the Brazilian online advertising market compared to other markets such as the US? What works best there?

Brazil 132

Brazil Tech Marketing America 132

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Understanding the obstacles you may have to overcome to successfully share your mission will empower you to create an effective, pragmatic marketing strategy. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

TechCrunch

MARCH 19, 2021

Share on Twitter. The reality is, these tools are great for a very limited set of use cases among a limited audience of users — and the adoption rates reflect that reality. Now that’s what I like to call a lack of ROI. Charles Caldwell. Contributor.

Tools 136

Tools Business Time Knowledge Worker 136

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." " Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic.

Web 114

Web Bookmarking Map Conversation 114

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. If you want to create a space for volunteers and potential volunteers to share their knowledge and experiences with each other you are going to need very different tools than if you want to create a space for volunteers and potential volunteers to share that information with you.

Social Media 190

Social Media Strategy Media Social 190

.orgSource

JULY 25, 2023

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Yet, if you are a wizard with keywords, your audience will hear you. My post last week summarized highlights of an Association 4.0 Exploring AI’s potential is a little like navigating the Amazon in a dugout canoe.

Marketing 221

Marketing Team Build Social Media 221