Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. It’s so tempting to just jump right in and get going, but you’ve got to find where your audience is and what they’re talking about first.

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United States Social Media Media Interview 258

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

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TechCrunch

DECEMBER 19, 2022

But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. With all that in mind, here are some essential steps to take when implementing your own content governance system and how each step will impact your company’s ROI. What kind of language resonates best with your target audience?

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ROI Content Government System 93

TechCrunch

DECEMBER 3, 2020

Direct mail captures 100% of your audience’s attention. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. More mass email blasts from your marketing automation platform are not going to get you the connections with prospects you crave.

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ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Success is a product of being organized in what you want to communicate and how you want to communicate, knowing your audience, and what they’re looking for.

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Social Media Cancer Action Network 236

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

DECEMBER 3, 2020

Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

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Nonprofit Tech for Good

FEBRUARY 2, 2024

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Why Sponsors Love It: They get broader exposure to an affluent and influential audience of golfers and other sponsors, with visibility before, during, and after the tournament.

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Nonprofit Tech for Good

NOVEMBER 5, 2022

Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. What’s more, golfers often tap into their personal and professional networks to field a team, which expands your tournament’s reach and donor pool and opens doors for further stewardship and partnerships.

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Fundraising Trend Sponsor Registration 354

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales. Understanding your objectives will help you effectively launch your discount campaign.

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Associations Adopt Registration Tips 103

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

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Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Track email metrics to optimize your strategy.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

APRIL 5, 2024

Leverage any partner marketing opportunities your nonprofit may have to include a link to your tournament website and promote the event to that partner’s audience. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI. Partner marketing.

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Marketing Tech Sponsor Registration 226

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. If so, how often is it updated? Are you writing daily posts? How about even monthly?

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Brain Storytelling Story Nonprofit 245

The Next Web

MAY 20, 2018

That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. They can significantly elevate your brand by building hype about the product and building trust among your target audience.

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Influence Product Marketing Hype 142

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Nonprofit Tech for Good

AUGUST 27, 2023

3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Combine that with hole-by-hole exposure and push notifications in the live-scoring app, and businesses see even more value and ROI in supporting your tournament. Your administrative burden is cut in half!

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Fundraising Technology Sponsor Registration 245

Greater Giving

DECEMBER 26, 2024

The Masterful Marketing Strategies for Your Auction Packages webinar shared step-by-step tips for creating irresistible auction content and reaching your audience through pre-event campaigns, engaging descriptions, and thoughtful displays. Live Video Power: Capture your audiences attention during the event to drive higher bids.

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.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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Video Communication Strategy Create 221

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am full-time and paid, though, like everyone else in the non-profit world, my time/resources are limited, so I don’t get to do social media strategy/long-term planning all day long.

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Social Media International Interview Media 226

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Social Media 52

Zen and the Art of Nonprofit Technology

MAY 17, 2011

It’s geared toward a for-profit audience, but it certainly has some reasonably useful lessons for nonprofits, and it has been a topic of conversation in the #nptech world today. And I use hashtags in blog entries! ). But I’m still bored silly. Case in point: A new report out from IBM on Social CRM. Can it be demoted now?

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Social Media Media Social Nptech 211

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

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ROI Websites Drupal Donation 52

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Together, you and your strategist should identify: What are your biggest strengths? Where do you see consistent growth?

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.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Solutions Day isn’t just a catchy title. What’s wrong?

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Sponsor Associations Director Retention 275

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your followers want to feel valued so always dedicate some time from your weekly schedule to engage with your audience. —

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Social Media Calendar Content Media 279

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

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ROI Google Nonprofit Grant 52

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. A successful communication plan considers different audiences, communication channels, and vehicles. What don’t they know? Your staff is certainly one.

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Change Management Adopt Change Management 98

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

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ROI Channel Measure Results 65

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

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ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Train Training Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. If you ever hope to reach a younger audience, you need to be using video.

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Video Communication Strategy Nonprofit 139

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Social Organization 235

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. This makes it more likely that your text fundraising audience will actually text the keyword to your text fundraising phone number.

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ROI Fundraising Effective Social Media 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

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Websites Data Nonprofit Mobile 52

sgEngage

OCTOBER 11, 2023

It’s better for back-and-forth conversations and smaller audiences, but it’s harder to scale to send to larger audiences. Broadcast texting is one-to-many and allows nonprofits to reach larger audiences with one click. For these reasons, they’re often good for smaller nonprofits with smaller audiences.

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Campaign Fundraising Broadcast ROI 98