Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 110

Research Impact Tips Marketing 110

Nonprofit Tech for Good

SEPTEMBER 19, 2024

And, as we learn more, we’re discovering that these applications are remarkable research assistants, too. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years. Before the challenge, the ALS Association received $6 million yearly for research.

Campaign 239

Campaign Giving Nonprofit Google 239

Fast Company Tech

MARCH 12, 2025

During the research process, he says, the blue livery was a particularly memorable brand asset for customers. [Image: Korean Air] In keeping with the brands tradition, Vasconceloss team decided to buck the white livery trend used by most national trends and stick with Korean Airs blue fuselage.

South Korea 127

South Korea Time Phase Design 127

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

Grant 98

Grant Fund Fundraising Nonprofit 98

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Research can often help you decide which ones you want to target. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Source: revive.digital.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

MAY 4, 2022

Quantify their answers — along with qualitative interviews and industry research — to inform your messaging to the public. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

Tools 283

Tools Effective Nonprofit Evaluation 283

Bloomerang

FEBRUARY 14, 2025

Perhaps theyll put your appeal aside, intending to research the problem later. Pretty soon, the would-be donor forgets what they were supposed to be researching. As playwright David Mamet wrote: The audience will not tune in to watch information. The audience will only tune in and stay tuned in to watch drama.

Fund 115

Fund Raise Nonprofit Hunger 115

Fast Company Tech

MARCH 17, 2025

Scientific research underscores the profound impact of music on essential aspects of well-being, including sleep quality, stress management, and exercise performance. Music is an accessible, research-backed way to improve sleep, maximize workouts, and manage stress, all of which contribute to a healthier, more radiant you.

Music 87

Music Exercise Benefit Impact 87

Candid

FEBRUARY 4, 2025

GoFundMes own research shows that, on average, every time an organizer shares their fundraiser, it can drive an additional $100 toward their goal. Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks.

Generation 95

Generation Share Social Nonprofit 95

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

Museum 93

Museum Culture Audience Digital 93

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 255

Social Media Organization Fundraising Media 255

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

MARCH 26, 2020

In any case, the livestream is usually an integral component, and it ensures that an organization reaches the broadest possible audience of potential donors. Like GuardianCon, GDQ attracts a substantial audience by providing entertaining livestreams. How Effective Are These Fundraisers? GuardianCon raised a staggering $3.7

Donation 298

Donation Fundraising Game Raise 298

Association Analytics

APRIL 4, 2022

They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend. How much time did you spend researching virtual event platforms? Or use it to get sponsors to create “free” content for your budget-conscious audience.

Virtual 321

Virtual Hosting Associations Analytics 321

sgEngage

NOVEMBER 27, 2024

Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online. But don’t think that younger audiences are the only ones donating online! Google Ads Forget billboards: tap into the power of Google Ads!

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.)

Public 329

Public Service Nonprofit Script 329

Fast Company Tech

MARCH 25, 2025

Do your research and write out your talking points. You might say I know the critical role this position plays in the department and in the companys communications with key audiences. If the interview is virtual, these 15 minutes will allow you to check your technology, your lighting, and your background.

Interview 100

Interview Job Project Language 100

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The only constant is change,” saith Heraclitus.

Online 241

Online Nonprofit Hunger WordPress 241

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Recent research helped shed some light on this issue and provided a clear path forward for nonprofit professionals. Researchers call this phenomenon the mobile giving gap.

Mobile 105

Mobile Giving Guide Nonprofit 105

sgEngage

MARCH 10, 2025

According to Blackbaud Institute research , 56% of donors surveyed said they actively research a nonprofit before giving. Show You Have Nothing to Hide in Allocation of Funds Blackbaud Institute research found 76% of donors are concerned about what portion of their donation goes to overhead.

Integration 81

Integration System Fundraising Build 81

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Budgeting: Prioritize audience needs. Rather than allocating budgets by channel, focus on the specific needs of different audience segments. Consider tailoring your approach based on audience behaviors, attributes, and insights.

Fundraising 59

Fundraising Channel Audience Donor 59

sgEngage

OCTOBER 15, 2024

Closing the Generosity Evidence-to-Practice Gap I often hear from nonprofit leaders the importance not just of having research data available, but resources that help them apply it to their organizations. The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 104

Action Impact Report Social 104

Fast Company Tech

MARCH 17, 2025

The experience of vulnerability might feel weak to some, but researchers like Bren Brown have reframed the expression of vulnerability as an act of courage , a superpower that can boost psychological safety and foster a culture of innovation and creative risk-taking.

Work 113

Work Student Module Culture 113

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 261

Action Tips Practice Nonprofit 261

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Research The first step is finding as much information as you can from your existing analytics. Why Do Donor Personas Matter? Let’s explore an example.

Donor 91

Donor Audience Social Media Survey 91

.orgSource

MARCH 4, 2024

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. We’re even sabotaging our own.

Strategy 221

Strategy Marketing Associations Professional 221

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 266

Tips Online Management Help 266

Nonprofit Tech for Good

APRIL 3, 2022

Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Research the steps needed to create a direct mail fundraising program (e.g. Help the organization by researching and compiling information on foundations in your area or state. 50 helps us feed one child for a week.”).

Fundraising 340

Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. Understanding these three concepts is essential to Google Ads success: Always start with keyword research. 6) Conduct keyword research about your organization.

Grant 257

Grant Profit Google Adwords 257

TechSpot

OCTOBER 5, 2024

New research shows a massive generational divide in game genre preferences. A study by MIDiA Research surveyed 9,000 gamers across several countries including the US, UK, Germany, and South Korea. It found that online player-vs-player games are more popular than single-player ones among audiences aged 16-24. Only 30% of this.

South Korea 119

South Korea Generation Germany Survey 119

Nonprofit Tech for Good

NOVEMBER 20, 2021

As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools. electronically or via regular mail).

Virtual 258

Virtual Personal Fundraising Tips 258

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. Building an audience by attracting new subscribers to newsletters . A Real-Life Example. Sufficient content. A call to action.

Grant 336

Grant Google Guide Websites 336

sgEngage

DECEMBER 4, 2024

Do research on prospective donors? What are the reasons/trends/statistics/research that have pushed you to make this decision? A successful communication plan considers different audiences, communication channels, and vehicles. There is something special about smaller social good organizations. Coordinate an upcoming event?

Change Management 98

Change Management Adopt Change Management 98

Nonprofit Tech for Good

OCTOBER 21, 2022

Research backs that up. Nonprofit system integrations help solve that by creating a 360-degree view of your audience through shareable and actionable insights. What should we do about it? . It’s natural to look for ways to cut back during lean times.

Integration 313

Integration Fundraising Tech Nonprofit 313

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52