Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Association Analytics

JUNE 25, 2024

By segmenting based on member type and tenure you can tailor messages to specific audiences. Using engagement scores to track member interactions can help you identify and address the needs of at-risk members. Compelling subject lines and preview texts can significantly impact open rates.

Campaign 169

Campaign Associations Channel Retention 169

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? How do we stay on track and meet our goals? Sponsored by Attendee Interactive Our website looks dated. Solutions Day isn’t just a catchy title.

Sponsor 275

Sponsor Associations Law Hype 275

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. If supporters are staying on your website or just viewing one page? Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Website traffic. by Zoe Allen.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success.

Practice 230

Practice Fundraising Guide Channel 230

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

Relationship 240

Relationship Software Management Pledge 240

Get Fully Funded

AUGUST 19, 2024

Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Subject lines and content tailored to each segment can significantly improve open and click-through rates. Plus, it’s cost-effective and easy to track engagement!

Data 59

Data Marketing Donor Mail 59

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Metrics ROI 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 56

Websites Strategy Change Management Digital 56

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Donation 52

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Did your engagement rate improve? . Engagement.

Storytelling 113

Storytelling Help Measure Story 113

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Email marketing.

Game 52

Game Marketing Change Tips 52

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Create custom audience segments. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Qgiv

AUGUST 21, 2024

This fundraising software provides: A searchable matching gift database Automated matching gift request emails Matching gift auto submission Platform integrations What we love about 360MatchPro Many features are easily embedded in your nonprofit’s website so your donors can quickly check their matching gift eligibility.

Software 98

Software Fundraising Platform Contact 98

Bloomerang

JULY 7, 2022

A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

Mail 111

Mail Retention Practice Donor 111

Media Cause

JANUARY 17, 2024

By leveraging e-commerce, nonprofits can sell products, accept donations online, and engage with their audience in new ways. Boost Donations by Offering an ‘Add to Cart’ Donation Option An ‘Add to Cart’ donation option on your website is one of the easiest ways for your nonprofit to benefit from e-commerce.

Paypal 59

Paypal Nonprofit Donation Hosting 59

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Media Guide Social 97

Qgiv

MARCH 29, 2023

Currently, eligible organizations can leverage up to $10,000 each month in FREE Google Ads, sending thousands of new visitors and potential supporters to their website. billion Google searches per day, the opportunities to be seen by a new online audience are endless. A quality, growing website is the cornerstone of success.

Grant 97

Grant Google Nonprofit National 97

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 357

Tools Fundraising Analytics Analysis 357

TechImpact

SEPTEMBER 22, 2014

It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. But what about your nonprofit’s social media feeds? Twitter Analytics.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. Improve Your Online Donation Process How many people visit your website every month?

Donor 93

Donor Social Media Websites Content 93

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Responses to website behavior. Email marketing. Take them off your list if they don’t opt in again.

email 84

email Communication Effective Fundraising 84

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Use the analytics to determine what sort of content is resonating with your audience.

Track 65

Track Twitter Analytics Metrics 65

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 88

Software Free Tools Adobe 88

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

Goal 52

Goal Tips Review Map 52

sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Responses to website behavior. Email marketing. Take them off your list if they don’t opt in again.

email 76

email Communication Effective Fundraising 76

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

The Modern Nonprofit

SEPTEMBER 5, 2023

It’s easy, widely accessible, and taps into an immense audience. If you’re part of a small nonprofit team, consider giving your website an upgrade so it can handle donations directly. Industry-low Processing Cost Flipcause’s Guaranteed Effective Rate helps you retain more of your donations. in a calendar quarter.

Facebook 98

Facebook Tools Change Guide 98

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 336

Twitter Practice Social Media Nonprofit 336

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. This might look like: .

Fundraising 98

Fundraising America United States Test 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Keeping track of event data and supporters’ social media activity will be more important to their communications than to a nonprofit that heavily relies on volunteer support. Make sure you’re collecting metrics such as email open rates and response rates.

Communication 98

Communication Donor Data Guide 98