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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase? As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Does it fluctuate?

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Why your association should adopt pricing discounts

Nimble AMS

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Event registration pushes. Encourage your members or continuing education program attendees to try a new course, certification, or educational product at a discounted rate.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. This is also reflected in their participation in registration with fundraising campaigns, as well as peer-to-peer.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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6 Benefits of Launching a Website for Your 2021 Golf Fundraiser

Nonprofit Tech for Good

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Save time and avoid duplicative work with online registration.

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