Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. Physical distance from audience. Recent data indicates that there are in excess of 1.5 Storytelling Framework. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 304

Storytelling Digital Audience Channel 304

sgEngage

NOVEMBER 7, 2023

Below are four simple yet highly effective ways that data can help you increase response rates. No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Vary your frequency.

Rate 117

Rate Data Demographics Mail 117

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Retention 94

Nonprofit Tech for Good

MARCH 31, 2025

Too many nonprofits celebrate membership sign-ups or login numbers as a sign of success, but the reality is stark: if your members log in, skim content, and leave without interacting, you dont have a communityyou have an audience. And an audience is passive. Only admins driving the conversation creates an audience, not a community.

Community 149

Community Technology Nonprofit Conversation 149

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 306

Digital Strategy Guide Create 306

Engadget

MARCH 31, 2025

OpenAI has been doubling its audience for ChatGPT at a rapid rate, and the addition of its latest image generation feature has increased the AI assistant's popularity. Today, CEO Sam Altman posted to X that the service "added one million users in the last hour," calling it a " biblical demand " for the image generation.

Meme 109

Meme Artist Language Images 109

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 345

Grant Google Guide Nonprofit 345

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

Social Media 313

Social Media Donor Media Social 313

Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

Donor 106

Donor Giving Time Donation 106

sgEngage

DECEMBER 19, 2024

Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site.

Websites 97

Websites Design Collaboration Nonprofit 97

The MatrixFiles

JANUARY 22, 2025

Fewer younger professionals : Low birth rates and political resistance to immigration have created a smaller pipeline of potential members. Associations are Refining Their Value Proposition, Especially to Different Audiences Highlight exclusive benefits like certifications, networking, and education.

Associations 147

Associations Demographics Trend Professional 147

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

Storytelling 231

Storytelling Action Roles Nonprofit 231

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

Experiment 321

Experiment Create Retention Analytics 321

Nonprofit Tech for Good

FEBRUARY 13, 2020

Your nonprofit most likely has a lot going on, not to mention you need to provide content to multiple audiences (those that benefit from your service, your volunteers and your donors, at a minimum). times the rate of inline content!). the rate of their signup form in the right sidebar! Tactic 1: Make it Visible.

email 354

email Donor Websites Content 354

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Are your conversion rates different for different audiences?

Donor 286

Donor Campaign Nonprofit Track 286

Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Encourage your members or continuing education program attendees to try a new course, certification, or educational product at a discounted rate. Driving event attendance.

Associations 102

Associations Adopt Registration Tips 102

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 96

Social Media Media Tips Social 96

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Create segmented communication lists to develop tailored content for specific audiences. How does mobile giving work? Gather pledges and send automated reminders to collect pledged donations.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. We have large audiences at our events that enable us to regenerate our list often. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

Communication 312

Communication Donation Tools Tech 312

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. You can also use tools such as Zapier to send audience data from place to place. Test out the options.

Websites 306

Websites Work Nonprofit email 306

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do Let’s take a look at how event data can be put into action.

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. So, what kind of content is that, exactly?

Action 262

Action Tips Practice Nonprofit 262

Fast Company Tech

MARCH 17, 2025

It improves physiological responses like heart rate and muscle activation, leading to better results. It helps slow the heart rate and create a calming effect. The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience.

Music 89

Music Exercise Benefit Impact 89

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Email Deliverability is the process of tracking how successfully your emails are reaching inboxes.

email 307

email Nonprofit NPO Content 307

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

MAY 27, 2023

A smart monthly giving program will help you reach new segments of your audience by showing donors how to fit giving into their monthly budgets. More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five.

Donation 254

Donation Guide Nonprofit Retention 254

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Crowdfunding. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices.

Fundraising 98

Fundraising Nonprofit Grant Language 98

Fast Company Tech

MARCH 13, 2025

Anyone who wants to write and rate community notes can sign up now. The algorithm considers various factors, like the contributor’s rating history and whether individuals who typically disagree with certain types of notes approve of it or not. Meta is rolling out the feature on March 18.

Community 94

Community System Headline Design 94

Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action.

Social Media 296

Social Media Donor Media Social 296

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. While some people argue that your donors eye may be drawn to a subject line with an emoji, others contest that theres little to indicate that emojis actually increase open rates. Can you help me out?

email 69

email Fundraising Spam Donor 69

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. If you’re doing this, make sure to measure the clickthrough rate. 1) Establish a presence on social media for your association.

Social Media 336

Social Media Associations Media Social 336

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities. After several emails you can compare email open rates and stick with what works. These features empower you to launch and expand your use of personalization.

email 328

email Personal Strategy Nonprofit 328