NTEN

OCTOBER 8, 2010

Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? With that in mind, the AIDS.gov team compiled some advice about what it takes to use Twitter effectively to engage with our audiences. Many of the lessons apply across new media tools. Plan ahead. Make it personal.

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Audience Twitter Flickr NTEN 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

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Analysis Audience Test China 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

Carolyn, Ben, and I each did a brief presentation on the topic and then we sat down for a discussion facilitated by Darian and Ritu using questions from the several thousand people in the audience. He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was.

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Social Media Twitter San Antonio Media 120

Candid

JUNE 27, 2023

However, if you can recognize these social media myths for what they are, you can make your workload lighter and focus instead on producing amazing content that works for your nonprofit’s audience. Myth #1: You need to be on every social media platform Reality: You can choose to be on platforms that work for your nonprofit and your audience.

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Social Media Media Social Alternative 111

EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. Automation is not a cure-all for your comms and shouldn’t be billed as such.

Marketing 104

Marketing Question Nonprofit Social Media 104

Nonprofit Tech for Good

JANUARY 19, 2021

ClickBid has helped many nonprofits answer these questions and move from an in-person auction to an online auction. They can answer questions that come up and even pose questions to audience members. This also adds value to the viewer so they can ask questions if they are having trouble viewing the program.

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Virtual Hosting Lesson Learning 332

NetWits

NOVEMBER 5, 2010

Claire Williams Diaz who works on social innovation at Twitter. Once the panel discussion begins I’ll be taking questions from the audience as well as fielding questions via Twitter. If you’re at the conference make sure to connect with the panelist and me ( @franswaa ) on Twitter before the event.

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Question DC Blackbaud Social Media 116

Nonprofit Tech for Good

MAY 15, 2018

One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. It’s a strategy that works.

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NGO Twitter Bookmarking Survey 179

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand. This question is huge!

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Virtual Platform Question Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2011

Whenever I teach a workshop or give a presentation, I ask the audience the question above and jot it down on a 3×5 card. Here’s one for Twitter. It should leave your audience wanting more, while answering the essential questions about your organization. DELIVER ON TWITTER FEED].

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Twitter Org Profile Flickr 98

Media Cause

APRIL 13, 2023

Most recently, their CEO went before Congress to answer questions about data collection and the platform’s ties to China. Late last year, we saw a lot of skepticism around Twitter post-Elon Musk acquisition. Our recent blog on the state of Twitter aims to help ease those fears, and we hope to do the same with this piece on TikTok.

Digital 94

Digital Marketing Strategy Social Media 94

M+R

JUNE 27, 2024

Mobile audience sizes lag behind email list sizes — UK and Ireland nonprofits had only 79 mobile subscribers for every 1,000 email subscribers. Mobile audiences increased by 4% in 2023. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here.

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Ireland Benchmark Sample ROI 52

M+R

APRIL 22, 2021

Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. We will also be reporting the key findings and answering the biggest questions on a special Benchmarks release webinar on April 28 from 1:00–2:30PT/4:00–5:30ET.

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Benchmark Studies Hunger FAQ 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

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Twitter Community Profit Organization 114

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Twitter Alternative Platform Info 72

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Here are some examples of things to include.

Practice 228

Practice Online Fundraising Track 228

Museum 2.0

OCTOBER 28, 2019

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. For this week, I'm summarizing thoughts people had about community-engagement on Twitter. There is a group of people who visit, but not all of them are invested in your organization.

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Audience Community Museum Org 31

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

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Social Media Donation Media Social 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2011

TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally. Cindy Leonard asked a great question: How come you don’t have any followers in Washington state? It analyzes the percentage of total followers from countries, states, and cities.

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Map Twitter Washington Chart 96

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

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Social Media Media Strategy Social 98

Candid

JANUARY 24, 2024

550 +36% 162,288 +282% X (Twitter) 141,815 -2% 472 -73% N/A N/A Youtube 10,657 +24% 357 +52% 621,579 +184% TikTok 1,853 +437% 658 +30% 221,994 +526% *Engagement includes reactions, comments, and shares. There’s a stable audience, but historically they didn’t engage much. X (Twitter) is not doing so hot.

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Social Media Data Media Strategy 52

M+R

APRIL 29, 2021

Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%.

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Benchmark Hunger Headline FAQ 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The hash tag #askacurator became a top trending topic on Twitter on the day of the event. What was the objective?

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Arts Twitter Examples Los Angeles 102

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. Ask your community a question.

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Social Media Marketing Media Social 183

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2007

via StoryGeek who I "met" via twitter or perhaps SL. Answers to Danah's Twitter Questions. Why do you use Twitter? I "dip" into Twitter for short mental breaks. I post short updates about my work, some trivia, and also ask for help/questions. Is this the audience you want?

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Twitter Question Ratio Technique 50

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. For example: 1. Breaking news that communicates the story of your mission and programs.

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Linkedin Practice Social Media Sponsor 354

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience. How can you make your video more searchable?

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Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

So rather than just do the expert q/a – that is have participants cue up their questions for me to answer, I asked them lot of questions. So rather than just do the expert q/a – that is have participants cue up their questions for me to answer, I asked them lot of questions. I learned a lot !

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Train Training Survey Twitter 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. There’s another benefit.

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Case Study Central African Republic Twitter Personal 50

TechImpact

JULY 24, 2014

Twitter, Facebook, LinkedIn are all garnering huge amounts interaction from a wide array of people. The tentative answer is yes, but it all depends on who your target audience is, and what message you’re trying to communicate. Who is your target audience? Image courtesy of Blogging4Jobs. There is no.

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Social Media Media Social YouTube 182

Nonprofit Tech for Good

OCTOBER 10, 2017

Twitter: Tweet in real-time and stream using Periscope. Videos secure the most reach at 12.17% of total audience. Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. When live reporting in real-time on Twitter, only tweet the most interesting quotes and stats presented by event speakers.

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Conference Report Org Stream 218

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Our #1 tip is: start grouping them into audiences, and investigate how each one performs on your campaign. . Source (utm_source).

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Donor Track Facebook Campaign 269

Care2

DECEMBER 15, 2011

Last week, Twitter released their beta version of brand pages to select to 21 corporations and nonprofits like the American Red Cross. What does this mean for your nonprofit brand presence on Twitter? Nonprofits will be able to have a branded banner across the top of their twitter profile page. Customized and Branded Banner.

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Twitter Contest Profile Feeds 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. At that time, the audience skewed younger. In the last few months , Twitter become popular with old people. If you’re under 25 and use Twitter, you’re not the source of the site’s tremendous growth.

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Teen Twitter Group Social Media 92

TechImpact

JULY 30, 2014

This is a question I ask myself, and web masters around the world ask themselves, on a daily basis. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. But these are all the intuitive questions, the obvious stats. Create custom audience segments. Image courtesy of Google User Content.

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Analytics Statistics Google Demographics 223

Qgiv

OCTOBER 9, 2024

The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly. This method utilizes the vast reach of platforms like Facebook, Instagram, Twitter, and TikTok to engage audiences and encourage donations.

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Social Media Ideas Donation Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Twitter Google Facebook Broadcast 95