Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

So rather than just do the expert q/a – that is have participants cue up their questions for me to answer, I asked them lot of questions. So rather than just do the expert q/a – that is have participants cue up their questions for me to answer, I asked them lot of questions. I learned a lot !

Train 98

Train Training Survey Twitter 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I still got heckled by skeptics (and on Twitter no less!). Some in the audience are impatient. Bridge Conference Slides View more presentations from kanter. It's an either/or.

ROI 79

ROI Social Media Metrics Conference 79

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Please summarize your ROI. Listen first.

United States 225

United States Social Media Interview Media 225

AccelEvents

JULY 14, 2021

It can also open up topics of discussion to broader audiences rather than being restricted to a geographical region. . And, you can expand the scope of sessions offered, reach a wider audience, engage sponsors, and potentially generate higher revenues. Sessions might have moderators to introduce speakers and bring up questions.

Virtual 98

Virtual Conference Library Hosting 98

Nonprofit Tech for Good

NOVEMBER 21, 2010

Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how?

Cancer 210

Cancer Social Media Los Angeles Action 210

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured. Sprout Social.

Social Media 122

Social Media Channel Difference Media 122

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Access to a MORE targeted audience. Lower cost of participation.

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Sponsor Virtual Audience Demographics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” These are low-cost ways to acquire an email on Facebook from a targeted audience. Paid: Twitter ads. Twitter offers advertising to target demographics, topics, and geographic areas.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

FEBRUARY 1, 2011

Twitter: twitter.com/nwf. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Twitter was the most useful for connecting with individuals. Please summarize your ROI.

Social Media 190

Social Media National Interview Media 190

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. You can see how much video dominates YouTube, Facebook and Twitter.

Video 139

Video Communication Strategy Stats 139

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. What about Twitter? Twitter's pretty useful for a lot of aspects.

ROI 50

ROI Social Media Measure Media 50

AccelEvents

JUNE 15, 2020

The success of any event hinges on audience engagement. Live chat tools at virtual booths allow attendees to ask questions related to products or services and have those questions answered in real-time. Send event email invitations: Email marketing is still one of the most effective strategies for reaching your target audience.

Virtual 96

Virtual Practice Avatar Registration 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? Deanna Zandt (DZ): How long have you been on Twitter?

Twitter 68

Twitter Action Organization Broadcast 68

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Access to a MORE targeted audience. Lower cost of participation.

Sponsor 52

Sponsor Virtual Audience Demographics 52

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 59

Software Virtual Integration Analytics 59

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. We’ll answer the following questions: . This means having a clear goal, audience, and message to unify your fundraising campaign and have the most impact. .

Mail 64

Mail Channel Strategy Fundraising 64

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

email 52

email Guide Newsletter Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Lucy brings up some points about metrics for Twitter. KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. However, while checking my Twitter stream I realized that the Queen of Measurement, KD Paine , was at a conference a few blocks away in the lobby bar. So, how might this work? (1)

Measure 67

Measure Relationship Metrics San Francisco 67

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

JUNE 15, 2020

The success of any event hinges on audience engagement. Live chat tools at virtual booths allow attendees to ask questions related to products or services and have those questions answered in real-time. Send event email invitations: Email marketing is still one of the most effective strategies for reaching your target audience.

Virtual 52

Virtual Practice Avatar Registration 52

CauseVox

JUNE 9, 2021

If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

I like the way that Allison Fine reflected on this question last week. But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. How does she feel about text to give? Trepidatious.

Open 95

Open Gartner Fundraising Hype 95

Neon CRM

SEPTEMBER 1, 2023

Operations & Leadership 7 Donor Survey Questions You Should Be Asking 11 min read Read Now Set Realistic Strategic Goals Through Reporting Reports help guide board members on strategic goals and objectives. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

Guide 52

Guide Business Support Metrics 52

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. The tool of choice has changed from IRC or Meebo to Twitter and the use of hashtags. What does this intermediation of dialogues mean?

Reflection 69

Reflection Conference Resource Arts 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Our objective is to engage and educate our stakeholders – influential moms (18-49+), donors, employees, volunteers, new moms, community leaders, etc – through an affordable medium that reaches a broad audience. Social media brings attention to our fundraising campaigns to an audience we might not be able to reach otherwise.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

The question is what can volunteer coordinators – those who are tasked with the work-a-day chores of volunteer engagement – do to help bring about this transformation? At NCVS, the audience was a good mix of traditional and non-traditional volunteer coordinators. The Free-Agent/Fortress Dilemma in Volunteer Coordination.

Volunteer 105

Volunteer Network Organization Help 105

ASU Lodestar Center

SEPTEMBER 5, 2012

We want/you need a social media campaign—Twitter, Facebook, LinkedIn and Google+. Provide quick tips on an expert area that reach a wide audience in seconds. What's in it for 'them' (ROI for both your members and your association)? Conni Ingallina. Founder and President. SOS-Association Management Solutions. "We

Create 82

Create Social Social Media Associations 82

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. For example, questions work, particularly those that accompany a link to a good post. or " How to Increase Fan Engagement? ".

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2008

One of the reflections to come out of this week SXSW Conference was for moderators of panels to use Twitter (or back channel tool) to poll the audience upfront and monitor it real time. What are the expectations or acceptable behavior for sending signals from the audience? How do we negotiate what we have the capacity to do?

NTC 50

NTC Goal Poll Case Study 50