sgEngage

DECEMBER 4, 2024

In change management, leadership addresses these essential questions: What does the team know about the change? What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. What don’t they know?

Change Management 98

Change Management Adopt Change Management 98

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. So the age old question begs to be asked again. For example, donating money to charities that are associated with that great story or narrative. Does your nonprofit have a blog? If so, how often is it updated?

Brain 245

Brain Storytelling Story Nonprofit 245

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Some in the audience are impatient. I keep thinking of the advice offered by Charlene Li on whether investing in social media at some level is a yes or not question.

Social Media 79

Social Media ROI Conference Metrics 79

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 77

ROI Social Media Slides Media 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

AUGUST 27, 2023

3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Combine that with hole-by-hole exposure and push notifications in the live-scoring app, and businesses see even more value and ROI in supporting your tournament. Your administrative burden is cut in half!

Fundraising 231

Fundraising Technology Sponsor Registration 231

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

Social Media 190

Social Media National Media Interview 190

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2012

and Is That The Question?):GlobalGiving’s Here’s what success – or a positive return on investment (ROI) – at each of the levels would look like for us: Our Promoted Posts Experiment. but we’ve decided that we will continue to promote posts when they are particularly timely, relevant, or important for our key audiences.

Facebook 123

Facebook Experiment Question Donation 123

The Next Web

MAY 26, 2013

I recently asked a panel of nine successful young entrepreneurs the following question: What’s one CRITICAL, must-include item or data point for a software startup pitching an investor for the first time? ” The single biggest question smart angels and VCs are asking these days is “Why now?” Find a real audience.

Software 151

Software Articulate Metrics Audience 151

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand.

Virtual 94

Virtual Platform Question Broadcast 94

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured. Sprout Social.

Social Media 122

Social Media Channel Difference Media 122

NTEN

OCTOBER 6, 2011

In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions. You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). Fancy term?

Content 83

Content Strategy Question Calendar 83

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. I would also ask you questions about your company and its industry. The responses to the few questions that I asked were nonsense. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions.

Marketing 221

Marketing Team Build Social Media 221

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

The Next Web

JANUARY 5, 2013

I asked a panel of successful young entrepreneurs the following question: What is your favorite service for conducting/collecting survey-based market research online and why? Pete Kennedy , Main Street ROI. You can use the service to engage the audience with a goofy question, or create serious real-time research.

Survey 135

Survey Tools Online Research 135

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. If you ever hope to reach a younger audience, you need to be using video.

Communication 139

Communication Video Strategy Nonprofit 139

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

ROI 52

ROI Google Nonprofit Grant 52

.orgSource

APRIL 1, 2024

And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. The audience’s ability to ask questions and provide immediate feedback is a bridge to the member-centricity that we are all seeking so fervently. The aggressive pitch can become a friendly chat.

Trend 221

Trend Influence Social Media Associations 221

Association Analytics

MARCH 1, 2022

Keep your communication style simple to capture the attention of your audience. For example, infographics and other concise visualizations work better than reports for most audiences. When you’re able to answer basic questions on your own, it helps eliminate the bottleneck to get information. Self-Service. Confidence.

Analytics 169

Analytics Chapter Data Associations 169

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management.

Social Media 97

Social Media Reflection Leadership Media 97

Association Analytics

FEBRUARY 14, 2022

Ask your colleagues questions. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers? Be sure to ask stakeholders in different departments.

Analytics 169

Analytics Associations Case Study Data 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Last week, I was an instructor for NTEN’s Technology Leadership Academy for a session on Nonprofit Technology ROI Methods. I also used composite scenarios based on real-life nonprofits needing to apply ROI techniques to technology purchase decisions. It was delivered in two sessions.

Design 109

Design Effective Experiment Learning 109

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Good question! Audience, audience, audience. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

So rather than just do the expert q/a – that is have participants cue up their questions for me to answer, I asked them lot of questions. Some of their challenges – working with affiliates or showing ROI. Great questions that help plan my content for the workshop. I learned a lot !

Training 98

Training Train Survey Twitter 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

ROI 50

ROI Metrics Measure Content 50

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). The average nonprofit loses 22% – 30% of email subscribers over the course of a year; which means if you aren’t growing your audience at least 30% per year, your reach is shrinking! What is your area of opportunity?

Question 69

Question Donor Effective Fundraising 69

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Donation 111

Donation Ideas Online Fundraising 111

Bloomerang

MAY 30, 2022

Ask yourself these questions: Which fundraising sources offer the best return on investment? Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Has your organization’s audience evolved or grown recently?

Guide 140

Guide Fundraising Social Media Donor 140

Bloomerang

JUNE 20, 2023

Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. This information will help select sponsors whose products or services are relevant to your audience. Your audience data should always drive your sponsor outreach.

Tips 109

Tips Sponsor Demographics Audience 109