NonProfit PRO

JANUARY 26, 2022

Audiences are changing, donors are evolving, and patrons of all backgrounds are participating. The biggest question is: Are these diverse voices represented at the table within our organizations?

Voice 264

Voice Donor Audience Question 264

.orgSource

MARCH 18, 2025

This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations. Questions to Guide Your Governance Journey: Is your current governance structure helpingor hinderingyour strategic goals?

Government 221

Government Associations Culture Structure 221

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Bloomerang

OCTOBER 16, 2024

When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support. Personalized campaigns, celebrity or influencer endorsements, and better awareness of key moments in time for target audiences can help create strong differentiation for your nonprofit and cause.

Campaign 117

Campaign Communication Personal Influence 117

Nonprofit Tech for Good

MAY 4, 2022

Below is a sampling of important questions to ask. For more questions, please download the complete Identity Questionnaire. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

Tools 279

Tools Effective Nonprofit Evaluation 279

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Websites 273

Websites Content Tips Nonprofit 273

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

Slides 312

Slides Professional Tips Nonprofit 312

Bloomerang

FEBRUARY 14, 2025

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Todays question comes from a nonprofit employee who wants advice on how to raise unrestricted nonprofit funding: Dear Charity Clairity, How do you talk about something specific in an appeal letter, but still raise unrestricted funding for use where most needed?

Fund 111

Fund Raise Nonprofit Hunger 111

Association TV

NOVEMBER 16, 2021

Now imagine you’re looking for the bathroom on a 6-inch screen, and instead of walking around, asking folks questions, all you can do is tap on things with your thumb. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

Associations 295

Associations Search Contact Audience 295

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. There are a few important tips that you should follow when having a conversation with a prospective member; Answer questions as directly and succulently as possible. For example, you’ll be able to respond directly to any questions.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

JANUARY 10, 2021

We even provide some great kickoff questions to help focus your efforts and get you going quickly. Because of this, you may have questions or misinformation about how effective they really are. . This comprehensive checklist will help you save time, stay organized and raise more donations.

Virtual 328

Virtual Resource Fundraising Nonprofit 328

Association Analytics

APRIL 4, 2022

This begs the question, “ should you continue to host hybrid or virtual events in the post-pandemic world? ” For example, you may have wanted to ask questions like: “What if we hosted our event for free?”. They may want to deliver content to this audience and be happy to pay for the right to do so. Let the data tell you.

Virtual 321

Virtual Hosting Associations Analytics 321

The MatrixFiles

MAY 21, 2021

While “writing for Google” can sometimes feel inauthentic, like you’re trying to game the system, it’s important to remember that what is good for Google and SEO, is also good and beneficial for your target audiences. But the page was written to be informative and address a specific question. It’s actually a win-win! .

Language 246

Language Search Google Content 246

sgEngage

JANUARY 22, 2024

Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. The winning organizations were consistently exhibiting interesting characteristics, but we weren’t asking questions targeted at those characteristics. We needed to change up our questions. Take it out.

Question 110

Question Application Reflection Philanthropy 110

The MatrixFiles

JANUARY 22, 2025

Perceived value gap : Younger professionals often question the ROI of membership, believing they can access similar resources online for free. Associations are Refining Their Value Proposition, Especially to Different Audiences Highlight exclusive benefits like certifications, networking, and education.

Associations 147

Associations Demographics Trend Professional 147

The MatrixFiles

AUGUST 5, 2022

At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and virtual attendees. The final question of the Open Forum was “what is one thing you would recommend to communications professionals?” I love this advice from Megan, which is why I’m blogging about it.

Proposal 246

Proposal Communication Marketing Advice 246

Nonprofit Tech for Good

JANUARY 19, 2021

ClickBid has helped many nonprofits answer these questions and move from an in-person auction to an online auction. They can answer questions that come up and even pose questions to audience members. This also adds value to the viewer so they can ask questions if they are having trouble viewing the program.

Virtual 331

Virtual Hosting Fundraising Lesson 331

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions. Virtual and Hybrid Concerts.

Fundraising 280

Fundraising Strategy Create Nonprofit 280

Nonprofit Tech for Good

JANUARY 3, 2021

Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. Have questions? Each page on your website should have a job. Some webpages explain your mission. Others collect emails for your newsletter or drive donations.

Websites 350

Websites Nonprofit Plugin Search 350

Nonprofit Tech for Good

MARCH 17, 2020

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

Charity 331

Charity Facebook Test Profit 331

Futurism

MARCH 18, 2025

billion into Character.AI, Google has downplayed its ties to the startup, insisting in response to questions that "Google and Character.AI We reached out to Google with a list of questions about this story. They also argue that Google used Character.AI Despite shoveling $2.7 But back in April 2024, about four months before its $2.7

Teen 131

Teen Google Research Awareness 131

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 251

Social Media Organization Fundraising Media 251

Nonprofit Tech for Good

OCTOBER 11, 2024

One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?” When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this? The answer is a resounding yes. Even better? 2) Make it urgent.

Social Media 294

Social Media Donor Media Social 294

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. 1) Facebook Fundraising. Facebook is where it’s at for so many fundraisers. 2)Apple Pay.

Integration 362

Integration Nonprofit Fundraising Donation 362

sgEngage

DECEMBER 4, 2024

In change management, leadership addresses these essential questions: What does the team know about the change? What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. What don’t they know? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

NOVEMBER 3, 2023

So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters. It’s in the form of tags, lists, audience segmentation, etc. You can do this with a survey that makes this question optional.

email 328

email Personal Strategy Nonprofit 328

sgEngage

OCTOBER 24, 2024

To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Additionally, don’t hesitate to reach out to nonprofit web design professionals if you need help or have questions at any stage of the process. 1 ratio for copy and 3:1 for headings). Typography.

Websites 110

Websites Tips Nonprofit Design 110

Nimble AMS

NOVEMBER 17, 2024

Consider these questions to get to the heart of creating your pricing goals: What are our primary revenue goals? Use these questions to focus on your organization’s pricing goals. Use these questions to focus on your organization’s pricing goals. What are our costs?

Associations 117

Associations Adopt Strategy Goal 117

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Here are a few central questions to get you there: What is our association deeply passionate about? Read more about their story. What Can You Be the Best At? Plus, your future self/team will thank you.

Associations 320

Associations Survey Data Product 320

Nonprofit Tech for Good

MARCH 11, 2023

Consider the following demographics: The average golfer’s net worth is over $768,000 The average household income among golfers is over $100,000 33% of golfers are top-level managers Of course, not every golfer falls into this bracket, but in general, golfers represent an affluent, influential audience.

Fundraising 317

Fundraising Sponsor Registration Nonprofit 317

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. You could also try posing a question, like “True or false: $50 can save a life.”. Provide a point of contact to answer any questions.

Template 317

Template email Campaign Fundraising 317

Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.

Social Media 328

Social Media Content Media Social 328

Nonprofit Tech for Good

SEPTEMBER 17, 2022

The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect. I’m going to assume that the question that started you down this path is, “How do I get current donors to increase their gifts?” In other words, you create donor journeys. .

Donor 286

Donor Fundraising Effective Nonprofit 286

Nonprofit Tech for Good

APRIL 23, 2023

It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. It can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

Content 351

Content Social Media Calendar Fundraising 351