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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 329
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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. I realized that associations already had the content and the audience.

Video 221
professionals

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6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

And when we are off the clock, we take virtual trips to foreign countries, cook on live-demo video calls, and shimmy around our living rooms with fellow Zumba dancers who could be anywhere in the world. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Slides 312
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

Sponsor 276
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ADA Compliance and Your Website

Byte Technology

This means that any company that provides service for the general public must ensure that its structure has room for or can accommodate people living with disabilities of any kind. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

Websites 244
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Indian social network Public App raises $41 million

TechCrunch

Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.

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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You want current and potential members to visit your website and sign up for memberships, subscribe to your newsletter, look at your different pages and watch your videos. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.