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Inside Facebook’s struggle to keep young people

The Verge

They predicted that, if “increasingly fewer teens are choosing Facebook as they grow older,” the company would face a more “severe” decline in young users than it already projected. And while Instagram remains incredibly popular with teens, Facebook’s own data shows that they are starting to engage with the app less. Declining numbers.

People 145
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FamPay, a fintech aimed at teens in India, raises $38 million

TechCrunch

Scores of high-profile investors are backing a startup to find out. Teens represent the “most tech-savvy generation, as they haven’t seen a world without the internet,” he said. They adapt to technology faster than any other target audience and their first exposure with the internet comes from the likes of Instagram and Netflix.

India 95
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Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z

TechCrunch

A “social branding” app for creative teens and twenty-somethings, Tagg is announcing a $2 million seed round today from Twitter co-founder Biz Stone, Facebook’s former VP of International Growth Ed Baker, TripAdvisor founder Stephen Kaufer, Pillar VC and more. . “ Profiles can look like anything, that’s the beauty of it.

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Netflix wants to help parents connect with their kids by explaining what they’re watching

The Verge

Netflix’s kids profiles are typically made for children between “pre-school and pre-teen” ages, Parsons said. Alongside the new kids report, Netflix is also rolling out a global test for a Family Profile setting. What is the show, in essence, talking about?”. Netflix accounts are designed around individual interests.

Profile 103
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5 Tips to Build Audience Personas for Your Nonprofit Website

Nonprofits Source

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. You may hear about Facebook, but if your audience is on MySpace, it doesn’t matter how much time and energy you put in. I believe we have, and so does Danah Boyd.

Community 100
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4 Signs Your Nonprofit Should Quit a Social Network

Nonprofit Tech for Good

But time and mental space are precious commodities and as I have always said (though I rarely write in first-person), it’s better to manage a few profiles well than manage many profiles poorly. Unlike many teens, tweens, and Milllennials, I did not enjoy using Tumblr. would most likely had revealed itself.