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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Work With Influencers.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

This ensures your communications are always targeted to the right audience at the right time. Personalize online experiences: Integrate Salesforce with your website to personalize content, donation forms, and calls to action based on donor profiles. Create dynamic segments: Don’t just set static lists.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. 3) Business Profile. Limited budget.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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How to Use Social Media to Raise More Money in Your Year-End Campaign

CauseVox

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. Using real-world examples from successful campaigns, Julia will demonstrate how to craft compelling content, engage your audience, and drive donations.

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How to convert a Meta/Facebook profile into a Page

Whole Whale

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). Why would I need to convert a Facebook profile into a Page? your nonprofit).

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