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As a presenter, advocate, or fundraiser, your job is to ensure that your colleagues, followers, or students want to soak up your message — a tall order, especially in a digital environment. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?
By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Here are five ways to use your digital impact report as a marketing tool: 1.
You’ll need a livestream platform for your virtual event if you are going to broadcast videos, live presentations, a combination of both, or if you want to pre-record a presentation but still make it appear live. If the presenter looks at one device the entire time, the other device(s) will have a different angle.
We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. What becomes of the audio-only podcasters?
Presented by: Doug Scott , Founder & CEO of Tectonic Video. How to use audience testing and seed groups to improve engagement. << Date: Tuesday, April 6, 2021. Time: 1pm EST / 10am PST. Cost: Free. Engagement is the key to effective nonprofit videos. Which video content types are most engaging.
For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.
To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.
Audiences wanted to get informed on current events. Click below to watch your docuseries webinar presented by WorkerBee.TV Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To keep up.
Audiences wanted to get informed on current events. Click below to watch your docuseries webinar presented by WorkerBee.TV Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To keep up.
for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.
WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.
Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.
Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. – Creative virtual strategies to engage your audience on #GivingTuesday. Date: Tuesday, October 19, 2021. Time: 1pm EDT / 10am PDT. Cost: Free. GivingTuesday is right around the corner, but don’t stress!
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. With ChatGPT entering the scene, we’re presented with an innovative way to enhance these dimensions. Output as a table.”
As a presenter, advocate, or fundraiser, your job is to ensure that your colleagues, followers, or students want to soak up your message — a tall order, especially in a digital environment. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?
Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1
Whether you want to go fully live for an in-the moment experience, pre-record your presentation for more control over your elements or a hybrid of both, we’ve got you covered! Make these resources a part of your fundraising routine for 2021 and beyond to create opportunities for your mission to reach an even wider audience. .
The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.
Create an emotional connection with your target audience to bring them closer to your cause. Donor Digital Presentation for Small Gatherings. Health in Harmony’s digital presentation focuses on environmental concerns and, by default, healthcare. Motivate people to donate. So, what’s the secret sauce? 1) Stay on point.
Date: Wednesday, September 11, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Lyn Chamberlin Are you a nonprofit struggling to make your mark in a crowded space? Steps to develop a cohesive brand identity that resonates with your audience. It’s time to rethink your approach to branding.
Flash Forward to the Present: Onwards and Upwards Since Blackbaud Grantmaking transitioned to SKY view, Blackbaud has continued to prioritize constant improvements and modifications to provide a completely configurable GMS that can be built around an organization’s unique processes and workflows.
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.
But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc.
To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Your organization’s impact data will be much easier for website visitors to understand and contextualize if you present it using charts, tables, and graphs. Typography. Infographics.
For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.
Presented by: Stephen Urich , CEO of Grant Republic. How to reach new fundraising audiences. • Date: Tuesday, May 3, 2022. Time: 1pm EDT / 10am PDT. Cost: Free. Looking for a great way to promote your cause? Google Ad Grants can help your nonprofit maximize its fundraising and get out its message.
Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are facing adversity in the present that relates to a situation you've experienced before. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.
I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. My goal with WorkerBee.TV
Put the needs of the team above your own and always consider your potential impact on your audience. Telling a colleague, Meetings always run better when you are there , or Your presentation changed my perspective , might feel awkward, but these sentiments create an opening for connection with little downside.
Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.
It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Ask the firms if how you present and organize information in your scoping document makes sense for them. Next would be technical and design requirements. Secondary and below.
To share your mission with a wide audience. To recognize important people (volunteers, donors, major funders, partners). To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships.
At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? confusing directions, bad login page). Hard to know.
By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Corporate Partnerships: Collaborated with brands that support or cater to the LGBTQ+ community, creating themed products and promotional content that resonate with the audience all year.
Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. These add-ons also present new, premium sponsorship opportunities that give sponsors greater visibility while also covering the add-on’s hard costs, ultimately driving more revenue for your mission.
Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. How to leverage your event partners, sponsors, and supports to reach a wider audience. Date: Tuesday, February 8, 2022. Time: 1pm EST / 10am PST. Cost: Free. What to do if you don’t have a big email list or social media following.
Presenting their logo and branding in a professional manner positively associates the business with a worthy cause. Why Sponsors Love It: They get broader exposure to an affluent and influential audience of golfers and other sponsors, with visibility before, during, and after the tournament.
Given the significant fundraising opportunities this tool presents, it’s absolutely worth the effort to determine how you can use it most effectively. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. 2) Cross-promote via multiple channels.
Presented by: Kimberly O’Donnell (she/her), CFRE,?ACC The online format is ideal for nonprofits seeking to expand their reach and open access to a wider audience of supporters. Date: Tuesday, March 1, 2022. Time: 1pm EST / 10am PST. Cost: Free. Vice President of Fundraising & Professional Services? at Network for Good.
While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.
Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Interactive content , such as polls, live Q&A sessions, or countdown posts, can further engage your audience. Here are our tips on promoting your matching gift to your audience.
While there’s no replacing face-to-face contact, there are some excellent workarounds to involve your audience in your virtual event and create moments for personal interaction. While we’d all like to move on from the challenges 2020 presented us with, there’s still much to learn in looking back at these positive takeaways.
Guests can watch the moving presentations, run a virtual 5K, prepare a special cocktail, vote on the cutest puppy or bid on auction items, all from wherever they may be. With virtual events, local supporters who cannot attend in-person can still be a part of special moments and participate in activities from afar.
This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Blog Design Best Practices.
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