Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Some in the audience are impatient. This week's theme is social media ROI. Tags: ROI. Bridge Conference Slides View more presentations from kanter.

Social Media 79

Social Media ROI Conference Metrics 79

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Track email metrics to optimize your strategy.

email 94

email Marketing Guide Nonprofit 94

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. Leverage any partner marketing opportunities your nonprofit may have to include a link to your tournament website and promote the event to that partner’s audience. Partner marketing.

Marketing 221

Marketing Tech Sponsor Registration 221

Nonprofit Tech for Good

AUGUST 27, 2023

You’ll keep everything organized in one easily-accessible place, so you, your planning team, and even the golf facility staff are all on the same page and working with up-to-the-minute information and not bouncing between multiple platforms and spreadsheets. Your administrative burden is cut in half!

Fundraising 245

Fundraising Technology Sponsor Registration 245

Zen and the Art of Nonprofit Technology

MAY 17, 2011

It’s geared toward a for-profit audience, but it certainly has some reasonably useful lessons for nonprofits, and it has been a topic of conversation in the #nptech world today. And hype designed to sell things isn’t necessarily going to help make the world a better place. And I use hashtags in blog entries! ).

Social Media 211

Social Media Media Social Nptech 211

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

DECEMBER 9, 2022

Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. Your staff can automatically track the number and amount of donations in one place. The difference is the bids are placed online.

Fund 331

Fund Nonprofit Pledge Donation 331

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Step 3: Assess Your Marketing Mix Are You Investing in the Right Places? Where do you see consistent growth?

Public 52

Public Media Channel Mail 52

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Finally, you must measure ROI. The least effective—probably Friendster.

Social Media 189

Social Media Foundation Media Examples 189

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Amy Sample Ward

FEBRUARY 26, 2012

This is the wrong approach for three reasons: 1) it doesn’t acknowledge the complete media consumption behavior of your target audiences; 2) it cuts off feedback loops that can be mined for insights that will improve engagement and returns and 3) it limits the reach and impact of your broader communications.

Social Media 227

Social Media Metrics Media Social 227

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. They tout that they put the relationship first by allowing unlimited data per constituent as well as a dashboard that puts all donor interaction information in one centralized place.

Relationship 240

Relationship Software Management Nonprofit 240

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Save Usernames and Passwords in a Secure Place.

Social Media 232

Social Media Media Social Organization 232

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

The 3rd annual Women Who Tech TeleSummit will take place on September 15, 2010 from 11AM EDT to 6PM EDT , with over 800 women from across the US and abroad in the non-profit, political and business world and featuring an incredible lineup of thought provoking panels featuring technology change makers. Social Media ROI.

Social Media 109

Social Media ROI Free Blogher 109

TechCrunch

JULY 15, 2021

However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach. It’s an exciting place to be. “We are at the cusp of a revolution.

Influence 97

Influence Marketing Platform Africa 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Search 98

Search email Google Time 98

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. This makes it more likely that your text fundraising audience will actually text the keyword to your text fundraising phone number.

ROI 52

ROI Fundraising Effective Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. This isn't a broadcast medium; this is a place to engage with your community. (A

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Defined Audience. View more presentations from kanter. Helps us move away from tool driven decisions to results.

ROI 50

ROI Social Media Slides NTEN 50

The Next Web

JULY 29, 2013

He’ll be speaking at our upcoming TNW Conference Latin America , which takes place on 28 and 29 August in São Paulo, Brazil. TNW: Through Boo-box, you have access to vast audience is Brazil. What characterizes the Brazilian online advertising market compared to other markets such as the US? How has your expansion strategy developed?

Brazil 132

Brazil Marketing Tech America 132

Association Analytics

MARCH 1, 2022

Build a diverse core team with colleagues from across the organization: membership, marketing, events, learning, IT and operations are good places to start. Keep your communication style simple to capture the attention of your audience. Get your quick wins quickly by starting now! And don’t go at it alone. Confidence.

Analytics 169

Analytics Chapter Data Associations 169

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Donation 111

Donation Ideas Online Fundraising 111

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Bloomerang

MAY 30, 2022

One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. We will train them and have them in place by April 15. Refresh your organization’s case for support by: Conducting audience research.

Fundraising 140

Fundraising Guide Social Media Donor 140

Bloomerang

JUNE 20, 2023

That’s why it’s essential to have a solid strategy in place to ensure success. Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. This information will help select sponsors whose products or services are relevant to your audience.

Tips 109

Tips Sponsor Demographics Audience 109

AccelEvents

OCTOBER 21, 2020

Gathering restrictions, social distancing mandates, and in some places, stay at home orders have meant that in-person events have been shifted to a virtual or hybrid event format. To create this audience experience takes more than stringing together a couple of Zoom meetings. Increased Audience Engagement. Better Event Security.

Virtual 98

Virtual Audience Sponsor Audio 98

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 53

Social Network ROI Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Tags: ROI. Altimeter Report: Social Media Analytics. They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Popular Event Formats In-Person Events In-person events occur in a specific place, such as a community center, park, or hotel. Virtual Events Virtual events take place entirely online.

Work 98

Work Virtual Poll Audience 98

AccelEvents

AUGUST 21, 2020

As shelter in place orders are lifted, however, virtual events can be transitioned towards a hybrid event format. . One of the biggest benefits attached to a hybrid event is the ability to reach a much wider, audience. . Intuitively, you may think that a hybrid event will split your audience but the truth is, it allows you to grow! .

Virtual 91

Virtual Sponsor Registration ROI 91

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . ROI (return on investment). You should have had a plan in place to thank people who donated during the campaign so make sure you’re doing that. . Retention rate of last year’s campaign donors .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

TechCrunch

MARCH 7, 2023

The hands of time are relentless, and so is the countdown to the biggest savings on passes to TechCrunch Disrupt — taking place September 19–21 in San Francisco. If you want that massive ROI boost, you have to buy your Disrupt pass before Friday, March 10 at 11:59 p.m. TechCrunch Disrupt takes place in San Francisco on September 19–21.

San Francisco 87

San Francisco ROI Sponsor Facilitation 87