Fast Company Tech

FEBRUARY 11, 2025

Meanwhile, digital-native journalists and independent voices have built influence through transparency, authenticity, and direct engagement with their audiences. Companies must now balance legacy media’s historical rigor with independent voices’ growing influence. How do they engage with their audience?

Press 90

Press Policy Podcast Voice 90

Nonprofit Tech for Good

APRIL 23, 2023

If you want your text to be effective, you must edit and add your own ‘voice’ and perspective. Prompt: “Please write 3 energetic tweets for this article by the Eventgroove brand for an audience of nonprofit professionals and individuals hosting fundraisers. Please include 2–4 strong, relevant hashtags.

Content 353

Content Social Media Calendar Fundraising 353

Amy Sample Ward

OCTOBER 14, 2009

Lesson #1: Voice. “Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories.

Social Media 145

Social Media Change Media Social 145

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 116

Storytelling Skills Help Develop 116

.orgSource

APRIL 1, 2024

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. Instructions, such as a style guide and taxonomies, are part of this process. This is not a one-and-done activity.

Trend 221

Trend Influence Social Media Associations 221

.orgSource

FEBRUARY 27, 2024

We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted. Everyone must have a voice. You might ask where technology fits into this picture. “Although diversity, equity, and inclusion have been on SAA’s agenda for a long time, it is a huge change that many groups need to address.

Digital 221

Digital Build North Carolina Attitude 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

The power of pictures. Facebook is a “picture economy” (whereas Twitter is a “link economy” ); pics are the most engaged content, the most in-demand. Pictures are great conversation starters. Use them when you want to introduce a broader audience to your group’s good work. Timing is key.

Group 122

Group Facebook Doc Nonprofit 122

The Next Web

NOVEMBER 21, 2013

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time.

email 135

email Marketing Practice Social Media 135

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. It is critical to include the voice of everyone, not just public relations or marketing. The Practice of Creating Good Content.

Content 111

Content Create Social Case Study 111

Amy Sample Ward

JANUARY 22, 2010

It’s about keeping an eye on the big picture, and trying to live up to a standard that’s captures the essence of what it means to be human. Or is it about place, process, voice, or something else? It’s about being co-designers of a healthy, equitable society. I ask myself where do they want to go? Is it really about gender?

Contact 123

Contact Comment Public Method 123

The Next Web

NOVEMBER 13, 2013

They obsess over things like: Will my audience like my material? Most airline safety demonstration videos are dull- a voice slowly walks you through the steps of how to fasten your seatbelt and tells you whether your seat can or cannot be used a flotation device. discussed the creative process of comedy. Comedians have a tough job.

Ipod 136

Ipod Learning Brain Audience 136

M+R

DECEMBER 23, 2021

And together, amplifying the stories of voters and activists on the ground is crucial to understanding the bigger picture of voter suppression and the fight for voting rights nationwide. . More than a quarter of the top 20 stories shared on social media were a result of a high profile or celebrity voice speaking out on voting rights.

Media 105

Media Voice Celebrate Story 105

Amy Sample Ward

MARCH 14, 2010

I think the most important part of designing a competition that leverages crowdsourcing is to strike a balance between too many voices, and too few. Nature Conservancy’s photo contests : The crowd, in this case it’s one that loves nature photos, shares the pictures they love about nature and in the process grow their community.

Community 207

Community Social Media Case Study Haiti 207

Beneblog: Technology Meets Society

MARCH 5, 2008

I enjoyed getting a chance to tour around the the southern part of the island with Mike Terlaje (U of Guam CEDDERS) and Chuck Hitchcock of CAST(pictured above) on my final afternoon there (and even squeezed in half an hour of snorkeling), and seeing Spanish ruins, waterfalls, and bay after spectacular bay. Not quite ready for students, yet!

Guam 100

Guam Micronesia Marshall Islands Hawaii 100

TechCrunch

JUNE 10, 2021

At the previous ceremony, Bong Joon-ho’s “Parasite” became the first non-English language film to win the Academy Award for Best Picture. “How do you make a bet on underrepresented voices or underrepresented stories?” ” asked Hosanagar. “We said, ‘no, our algorithms found you.'”

Data 92

Data Award Script Audience 92

Bloomerang

AUGUST 20, 2024

Highlights the impact: Provides a clear picture of how their donation will help, reinforcing their positive impact. Encourages engagement: Promotes continued engagement and updates, keeping the audience connected to your mission.

Content 110

Content Time Donation Newsletter 110

ASU Lodestar Center

OCTOBER 31, 2012

The goal is to attract people to your cause based on the relevance of the information you offer your specific target audience. The content created for inbound marketing should appeal to the target audience and should also resonate well with the nonprofit’s mission, as they are trying to entice readers to action. Like this article?

Marketing 83

Marketing Organization Effective Nonprofit 83

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2012

The Power of Infographics: Using Pictures and Connect With Your Audience by Mark Smiciklas. Lee Lefever is the voice behind those videos that explain complex ideas and technology in a way that makes it easy to understand – and with humor and a distinctive style. In this book, Lee shares his best tips and practices.

Nonprofit 130

Nonprofit Social Media Guide Practice 130

Media Cause

OCTOBER 18, 2021

Without a strong brand, you’ll spend your days reinventing the wheel, and your customers/donors/funders/audiences will struggle to connect. . They often include things like mission and vision, the voice your brand uses, rules about your logos, color codes, and imagery examples. You didn’t invest in audience research. .

Nonprofit 72

Nonprofit Guidelines Audience Causes 72

Eric Jacobsen Blog

JANUARY 20, 2023

Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Use the questions to help your audience, smell, or sense what you’re describing. If you don’t meet your audiences’ gaze, they are not likely to believe you. Add pictures and quotes into your presentations. Repetition builds retention.

Tips 52

Tips Module Comparison Retention 52

Greater Giving

AUGUST 30, 2024

By compiling data and looking at the bigger picture, case studies help you identify the subtle trends and missteps that occurred during the planning and execution of a project, giving you deeper insight into how you can improve in the future. Gather a Variety of Testimonials Nothing speaks louder than the voices of your community.

Case Study 94

Case Study Studies Fundraising Sponsor 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2011

The started with some big picture frames. The next point he made was “Networks are about trust.&# He then walked into the audience and asked people not to turn around to look at him, but listen to his voice. Alan Gunn was the moderator/host and the participatory design did not disappoint.

Global 97

Global Network Participatory Netsquared 97

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. Custom photo stock This is a fun excuse for an intern to run around the office and any physical sites to take good pictures of work in action. Make sure to create a dev copy and avoid letting interns edit live databases.

International 98

International Program Ideas Data 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Harness the Power of Storytelling.

Charity 131

Charity Lesson Marketing Digital 131

The Next Web

NOVEMBER 1, 2013

Coupled with numerous other corollary studies that show how people would rather give up brushing their teeth for a week than relinquish their mobile phone, or even prefer to spend the morning cuddling with their tablet rather than their partner, well, now we get a clearer picture on the impact of mobile in our lives.

Mobile 147

Mobile Tools Marketing Channel 147

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation.

Social Media 98

Social Media Advice Media Social 98

NTEN

FEBRUARY 10, 2021

It became clear that while we needed more staff in several areas of our work, I advocated for someone to help with our social media and audience engagement. As my ability to support this need became more minimal than ever, it was clear the time had finally come to hire a full-time audience engagement director. Keep on asking.

Story 107

Story Digital Content Social Media 107

Byte Technology

MAY 6, 2015

Too often, site managers and developers will concentrate on the little details of the mission and miss the bigger picture. Like having a clean homepage, easy and effective site navigation is crucial to engaging your audience. People truly interested in a specific cause want to hear their own voice as part of the conversation.

NPO 100

NPO Websites Donor Site 100

TechCrunch

MARCH 12, 2021

It paints a picture of growth, albeit one that came at steep expense. White-label voice assistants will win the battle for podcast discovery. Americans are bored, housebound and screened out, driving roughly 128 million Americans to use a voice assistant at least once a month. Image Credits: Bryce Durbin / TechCrunch.

Adopt 106

Adopt Images Files Voice 106

Judi Sohn

MARCH 12, 2011

By keeping what works and refining what doesn’t, Brandraising enables nonprofits to raise more money, reach a wider program audience, and maintain closer contact with donors, legislators, the media, and their communities using limited resources. We could change the description, profile picture, etc. Sounded perfect. How cool is that?

Cancer 226

Cancer Phase Change Research 226

sgEngage

SEPTEMBER 5, 2023

Financial Management Luminary Session Panel Discussion: Using Your Voice in a Sea of Change *don’t miss* Your finance team touches all aspects of your organization—grant programs, fundraising goals, vendor management. That makes you a vital part of any change management conversation, but you may not always be asked to the table.

Nonprofit 98

Nonprofit Blackbaud Chart Consultant 98

Media Cause

APRIL 27, 2023

1 Prioritize your audience (as much as possible) The foundation of a strong brand is clarity and focus, which starts with understanding the distinct needs and motivations of a singular target as much as possible. Your brand, your voice, and how you tell your story can be the differentiator. Think about cars, for example.

Strategy 59

Strategy Nonprofit Audience Voice 59

NTEN

OCTOBER 31, 2011

Armed with the back story (“ Deborah is stumped by the specific question, but sees the big picture and always succeeds in wheedling useful information out of her more knowledgeable friends” ), we started recording. Who will serve as the voice of our nonprofit organization in our podcast?

Podcast 84

Podcast Storytelling Digital Audio 84

Greater Giving

FEBRUARY 19, 2021

Make sure the appeal truly reflects the storyteller’s voice. Audiences (donors) can tell when it’s not real and it takes away from the emotional connection. ? It’s okay to include complexities that paint a fuller picture of the storyteller. Instead, create space for them to tell their own story. Don’t use “actors” for b-roll.

Storytelling 105

Storytelling Fundraising Nonprofit Story 105

Forum One

APRIL 14, 2021

As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences. Chat playbooks are developed by human beings to create a more informal voice and human connection. Engage and support community members.

Conversation 88

Conversation Marketing Nonprofit FAQ 88

Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Photos: Photos are so important to a nonprofit website and go a long way in telling a story, hence the expression, A picture is worth a thousand words. Work on your voice.

Websites 124

Websites Profit Ideas Build 124

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

Social Media 98

Social Media Media Social Fundraising 98