Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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sgEngage

MARCH 10, 2023

So, when it comes to communicating your impact story, many foundations need to rely on the data in their form 990 to tell their story. It all starts with knowing the information you have and identifying the story you want to tell. Your 990-PF tells a story to those who are looking through the open data.

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The Storytelling Non-profit

NOVEMBER 29, 2021

To help you maximize your fundraising efforts this month, I’m here with advice on how to tell stories that raise money in December. Why Tell Stories in December. There are so many reasons why your non-profit should tell stories. Stories help you explain your theory of change in a clear, tangible way. The Future Story.

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.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Questions like these will help you understand your audience and prune analytics to grow the data that is most significant: How does your audience want to communicate?

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CauseVox

JULY 10, 2024

By combining innovative ideas with community engagement and leveraging technology, we can develop unique initiatives that resonate with our audience and drive meaningful impact. Well Aware’s success teaches us valuable lessons in creative and effective fundraising.

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Kindful

MAY 26, 2021

That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” ” Why are stories so effective? You already have your greatest asset: your story.

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Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. Use a Clean, Recognizable Logo for Your Profile Picture Your logo should be easily recognizable, even in a small icon format.

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Greater Giving

AUGUST 30, 2024

By compiling data and looking at the bigger picture, case studies help you identify the subtle trends and missteps that occurred during the planning and execution of a project, giving you deeper insight into how you can improve in the future. Then, pair these honest opinions with the hard data you compiled to see the bigger picture.

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Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Media Cause

DECEMBER 21, 2021

While advocating for survivors in San Francisco, I witnessed first-hand how critical stories are in tapping into people’s empathy. However, it wasn’t until my career took a turn into strategic communications and marketing that I learned just how integral a winning story is to the success of an advocacy campaign. .

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Bloomerang

DECEMBER 6, 2021

Stories help embed a message into context and, often, entertainment. The message is the medication , and the story is the peanut butter. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . In this post, I’ll focus on the strategy behind telling a compelling story. .

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Bloomerang

MARCH 4, 2024

This blog post delves into practical strategies for transforming your nonprofit’s annual report into a compelling narrative that highlights your achievements, tells stories of transformation, and motivates your community to continue their support. The worst thing you can do is confuse your audience.

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Greater Giving

OCTOBER 31, 2023

Let’s dive into the art of creating compelling stories that resonate and inspire action. The Power of Nonprofit Storytelling In a world inundated with information, your nonprofit’s story is what sets you apart. Know Your Audience Before penning down your story, it’s imperative to understand your audience.

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Eric Jacobsen Blog

JANUARY 22, 2024

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Whole Whale

MAY 5, 2022

In an ideal world organizations would have perfect information about the way their audience would like to be messaged or not on days like Mother’s and Father’s day. Write with empathy for people in your audience that may have lost a parent. Here are some ideas on how to communicate to both audiences: Use Positive Framing.

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CauseVox

OCTOBER 1, 2024

GivingTuesday has historically been famous for engaging audiences on social media. Regardless of who your target audience is, it is important to communicate clearly, authentically and effectively. Tell Good Stories About People The power of story lies in its ability to connect us on a deeply human level.

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Get Fully Funded

JUNE 25, 2023

The way you tell your story and engage people in your message can make or break your fundraising efforts. And how do you tell a good story? Stories are interactive, bonding. Shared stories can tie whole cultures and groups together. Shared stories bind all sorts of people, from families to religious groups.

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Greater Giving

NOVEMBER 14, 2023

Some tips and tricks for how to tell a compelling story and get more donations on GivingTuesday Recently we were joined by Victoria Leonhardt from GivingTuesday to talk about the power of GivingTuesday and how to harness it for your organization. Set Your GivingTuesday Goal Not every nonprofit will be using GivingTuesday to raise more funds.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

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Media Cause

FEBRUARY 21, 2024

Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Digital advocacy allows us to tell our stories creatively and on a scale that wasn’t previously possible. Identify Your Own Story What ignites your passion for an issue?

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Eric Jacobsen Blog

JANUARY 20, 2023

Gladieux , author of the new book, Communicate With Courage : Succinct stories that illicit emotional response are great hooks. Use the questions to help your audience, smell, or sense what you’re describing. If you don’t meet your audiences’ gaze, they are not likely to believe you. Comparisons and analogies are powerful.

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The Modern Nonprofit

JUNE 27, 2024

By prioritizing readability, you create a more enjoyable and impactful experience for your audience. Regular newsletters can provide updates on recent initiatives, success stories, and upcoming events. Supplement these stories with powerful visuals, such as photographs or videos of the beneficiaries, to create an emotional connection.

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Forum One

DECEMBER 1, 2021

The impact was real, but the story had been difficult to access until digitization of this specific process. We had to begin by drawing insights into how SEIU could better tell their impact story, then develop a system to support that story. Getting creative to reach the audiences you want, not just the ones you have.

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Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. News outlets ran stories on the doc and its exposé. So is it so unrealistic to think that maybe the creators and contributors had at least a glimmer of an idea of these outcomes when making the picture? To keep up. But millions of people didn’t. Now that’s an impact.

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The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. director of the Moore Neuro-Fundraising Lab.

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Greater Giving

AUGUST 1, 2024

Know Your Audience Introduce Yourself Tell A Story Make A Clear Ask Highlight The Benefits Extend An Invitation Show Your Gratitude Write your Auction Item Donation Request Letter Start Getting Auction Item Donations Rolling In So, you’re planning a silent auction and need to drum up some amazing items. You’re in the right place.

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Eric Jacobsen Blog

NOVEMBER 8, 2021

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. While it can be problematic to rely on surveys alone (as we read above), survey data can still help inform decisions when you use them as part of the full picture.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. So the search continues.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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CauseVox

NOVEMBER 26, 2023

In the world of nonprofit fundraising, stories are more than just words on a page or images on a screen; they are the beating heart of your mission. One of the primary ways we do this is through story. Once you have gathered and analyzed the data, you will have a better idea of how to craft a story that speaks to them.

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Bloomerang

MAY 18, 2021

The effort lacks clear communication objectives and no specified audience has been identified. The content could be great, but lacking clarity in the other two categories (goals and audience) can really limit success. Entertain – Cultivate interest and emotion in your audience so they will continue to engage.

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