The Next Web

NOVEMBER 13, 2013

I find inspiration in the work of my favorite writers and I love learning about the creative process of great storytellers. They obsess over things like: Will my audience like my material? An iPod, a phone, and an Internet communicator. But, it’s what happened next that was legendary storytelling. An iPod, a phone…”.

Ipod 136

Ipod Learning Brain Audience 136

CauseVox

JANUARY 8, 2025

This strategy not only broadens your reach but also brings new donors into your community through personal connections and storytelling. By sharing these personalized pages with their networks, they help spread your mission far beyond your immediate audience. To start, your page needs to be fully responsive.

Campaign 77

Campaign Results Fundraising Montana 77

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

Tech Soup

SEPTEMBER 8, 2017

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.

Adobe 69

Adobe Storytelling Video Slides 69

Nonprofit Tech for Good

AUGUST 9, 2021

Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling.

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Once you determine these key conversion actions, write copy that drives your audience to take the next step. Make the intended next action crystal-clear to your audience so they follow through. Thats where calls to action (CTAs) come in.

Action 52

Action Causes Guide Audience 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. Be clear on: Your target audience.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Follow the full instructions in Googles guide to the process.

Websites 59

Websites Generation Tips Nonprofit 59

Bloomerang

NOVEMBER 2, 2021

One of the biggest things that holds people back is the thought that they don’t have enough time—to take the next step, make that phone call, complete that project, etc. From a social impact standpoint, the amazing thing about storytelling is that once you’ve identified and crafted a few core stories, they start to do the work for you.

Community 117

Community Management Time Nonprofit 117

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. A few more things to know about Vine: The app is available for for iOS, Android, and Windows Phone. Here's what we learned.

Audience 58

Audience Video Library Contest 58

Tech Soup

JUNE 22, 2009

Donnie Claudino (pictured), TechSoup Canada's Marketing Manager, brought a lesson about how to use storytelling in online media. He began by sharing his own story: as an American, he found himself wanting to immigrate to Canada and used storytelling to land a job. Knowing your audience. How can you learn about your audience?

Storytelling 43

Storytelling Online Media Time 43

CauseVox

FEBRUARY 11, 2025

You can choose to embed your donation form directly on your website or create a hosted donation page for even more customization and storytelling. Pulling from the example above, $20 could provide transportation, $50 funds a storytelling session and $100 could support mental health and educational workshops. Is it easy to navigate?

Donation 63

Donation Create Free Donor 63

Bloomerang

APRIL 1, 2025

(Never mind that they dont know her or have her phone number). Pro tip: youre not your target audience.] Or when youve spent hours crafting a donor-centered appeal only to find your CEO fixed it by taking the donor out of the story and replacing all the immersive storytelling with a litany of your organizations accomplishments.

Nonprofit 66

Nonprofit Fundraising Donor Culture 66

Classy

JUNE 7, 2021

For more tips on how to use different storytelling tools to draw in your audience, download The Guide to Nonprofit Storytelling. Identify the Right Target Audience. Phone calls and personalized emails can go a long way in establishing trust and rapport with recurring donors. .

Donor 105

Donor Nonprofit Sudan Gift 105

The Storytelling Non-profit

OCTOBER 18, 2021

One of the tactics I frequently use is storytelling to increase awareness of a campaign (surprise, surprise). To execute this, we asked a few parents to film a 60 second video on their phone or in Zoom to answer that question. In addition to the vast amounts of copywriting I do for clients, I also provide strategy work for campaigns.

Awareness 102

Awareness Campaign Story Fundraising 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2013

Take the example from National Wildlife Federation to engage its audiences around the 2013 Green Inaugural Ball event on Facebook and Twitter. As John Haydon points out, you want a tool that can edit your visual content as follows: visual storytelling also means that you need the ability to quickly edit the photos you are sharing.

Channel 122

Channel Content Social Social Media 122

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Allegiance Group

FEBRUARY 27, 2025

Video is ideal for storytelling. Expensive equipment isnt necessary; anyone can capture powerful stories with a cell phone. Be prepared to help your storyteller when needed, but lead rather directly. Authenticity and Transparency Go Hand in Hand The main goal is to achieve a relaxed conversation you can share with your audience.

Storytelling 52

Storytelling Conversation Video Script 52

Achieve

MARCH 3, 2025

Just like other key campaign audiences , they need to be nurtured and engaged. Phone calls, handwritten notes, or one-on-one meetings show gatekeepers that their contributions are valued. Storytelling is a powerful way to connect gatekeepers emotionally to the campaign. Heres how to do it effectively: 1.

Campaign 52

Campaign Tips Social Media Roles 52

Amy Sample Ward

OCTOBER 14, 2009

“Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). The power of social media and the authentic storytelling that takes place is in the opportunity for people to inspire other people to take action, which leads to lesson #2. Lesson #1: Voice.

Social Media 145

Social Media Media Change Social 145

John Kenyon

MARCH 5, 2024

So, put down any ideas of robot phone operators and pick up the phone yourself! – Communication Quirks: Sure, AI can schedule your social media posts and even draft some snazzy emails, but it won’t magically make your message resonate with your audience. People give to people, not machines.

Change 102

Change Nonprofit Mentoring Trend 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. However, storytelling isn’t enough. It should be.

Profit 89

Profit Facebook Video Marketing 89

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Storytelling 40

Storytelling Story Chapter Teach 40

ASU Lodestar Center

AUGUST 24, 2011

The most effective signature lines include: name, title, organization name, phone number, web address, tagline (organization mission, specific event notice, campaign, etc.), Storytelling. As the organization's marketing professional, it's your job to make sure it's being told — and truly engaging the audiences you need to reach.

Communication 93

Communication Effective Impact Mail 93

Qgiv

JULY 27, 2021

Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week.

Social Media 138

Social Media Media Social Tips 138

Qgiv

SEPTEMBER 1, 2021

Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform.

Marketing 111

Marketing Social Media Guide Madagascar 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2010

What I have found extremely useful is Nancy Duarte’s new book, resonate: present visual stories that transform audiences. While it is intended for storytelling with powerpoint, I think the frameworks and templates she offers for narrative arcs are very valuable. It’s much easier now with smart phones and the flip cameras.

Alaska 94

Alaska Story Philanthropy Tips 94

Qgiv

MAY 7, 2021

With medical fundraising, it’s important to consider your audience. These events are great for attracting a captive audience of supporters. You can offer entertainment in the form of a band, talent show, or a performance that appeals to your audience. Chances are, your donors have a smart phone. 5K/10K Races.

Ideas 98

Ideas Fundraising Gift Social Media 98

Qgiv

DECEMBER 10, 2024

Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts. Clarity is key, whether directing them to visit your websites donation page , fill out and mail back a donation form, make a text donation , or call a designated phone number to contribute. Describe your current initiative.

Template 98

Template Donation Help Raise 98

Care2

MAY 11, 2011

A laptop and camera equipped smart-phones are a must, but also consider bringing hand-held video cameras (Flip or the Kodak Zi8 series are great options) and a mobile hotspot like a Verizon MiFi device with you so you're sure you have web access from the road. Hardware - Be sure your road-trippers have the right gear with them on the road.

Advocacy 72

Advocacy Community Storytelling Build 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2013

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. ” We kicked off the half-day training with a fun icebreaker.

Reflection 97

Reflection Action Learning Social 97

Amy Sample Ward

MARCH 29, 2010

Open Data Storytelling: Learn how to best tell your organization’s story. One of the most significant advances in information technology (IT) today is the growing connectivity among devices— computers, mobile phones and even televisions. Open Data Storytelling: Learn how to best tell your organization’s story. Listen First!

NTC 126

NTC Netsquared Social Media NGO 126

Tech Soup

MARCH 25, 2013

To kick off TechSoup's 2013 Digital Storytelling Challenge , we have compiled apps to help you showcase your organization in action. Also, make sure to follow TechSoup's Online Community Coordinator, Alexandra Bezdikian, as she tests the digital storytelling tools of the trade. More Resources.

Mobile 60

Mobile Share Social Media Storytelling 60

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

Facebook 86

Facebook Guide Nonprofit Social Media 86

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2009

In particular, the building of platforms that allow for (1) storytelling and communication, and (2) effecting and demonstrating impact, allow for continuous commitment to the movement. There are a few foundational questions to be asked before building a cultural movement through the use of media and storytelling.

Culture 84

Culture Media Change Build 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2010

Invisible People , an nonprofit that uses video storytelling to help de-stigmatize homeless people. I was also wanted to interject crowd sourcing from the audience in the room or via the hashtag on the Twitter ( crowdx ) in real time. We had several phone calls and collaborated using a google document to capture notes and tasks.

Reflection 98

Reflection Social Media Sample Wiki 98

NTEN

MARCH 18, 2011

Media and Mobile — Mobile is Media, or rather mobile brings media to an untethered audience. Plus I don't know how many times I'm online and I don't have my credit card handy but I know my cell phone! One idea in particular remains the Mobile front. Mobile is plentiful. I keep wondering though if standards are really out the window?

NTC 40

NTC Storytelling Mobile Registration 40