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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

Test 332
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 299
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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

Video 98
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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. That’s what our industry’s been doing — slowly but surely phasing this technology out. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025.

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The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

This is especially true with the advancing sophistication of recently released “creator tools,” (AI-infused tools that generate images, text, or videos). As with any technology moving from emerging to mainstream phases, it takes time to become fluent and this might lead to new job requirements, skills or even jobs.

Tools 166
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What to expect when you’re expecting to rebrand your nonprofit

Candid

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 112
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

After the first phase is approved, the next step is to build a basic Google Ads account and submit that for approval. You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. all networks).

Grant 152