The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. Foursquare’s main strength comes from its users, the power of personal recommendation and sharing on different social media sites. Adding tips & lists.

Audience 146

Audience Badge Business Marketing 146

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Group discounts Encourage companies or groups to sign up together by offering a per-person discount for group registrations.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

DECEMBER 3, 2020

Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

APRIL 5, 2024

Invite folks on your planning team, board of directors, organizational staff, dedicated volunteers, or partners to share the link to their personal and professional network and broaden your reach even further. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI.

Marketing 238

Marketing Tech Sponsor Registration 238

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

.orgSource

AUGUST 28, 2023

She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach. This advice is especially relevant for anyone looking to attract a younger audience. Industry events—Monitor the headline speakers and their audiences.

Leadership 221

Leadership YouTube Audience Professional 221

sgEngage

DECEMBER 4, 2024

If the organization only has 10 staff members, one person out sick is 10% of your workforce. What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. Do research on prospective donors? You got it. Absolutely.

Change Management 98

Change Management Adopt Change Management 98

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.) No one should take this post personally. I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now.

Social Media 211

Social Media Media Social Nptech 211

Nonprofit Tech for Good

DECEMBER 9, 2022

In most cases, the more personalized the fundraising page, the more their network will donate. Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. 3) Major Gifts.

Fund 331

Fund Nonprofit Pledge Donor 331

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences. And you shared them!

ROI 91

ROI Examples Results Social Media 91

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. The big-ticket events are in person. In that scenario, all of the best content only hits approximately 15 percent of the audience. My goal with WorkerBee.TV

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

FEBRUARY 1, 2011

Just because it may not work for me doesn’t mean it doesn’t work for another person building a community. There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Are you tracking Return on Investment (ROI), and how?

Social Media 191

Social Media National Media Interview 191

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

Metrics 52

Metrics Track Fundraising Nonprofit 52

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Solutions Day isn’t just a catchy title. What’s wrong?

Sponsor 275

Sponsor Associations Director Retention 275

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Social media is not for every personality type. Enjoy yourself!

Social Media 244

Social Media Media Social Organization 244

.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Go Beyond Personalization Personalization has been a professional persuader’s go-to convincing technique for some time now. Increased ROI Advantages: Improved customer acquisition and retention.

Tech 221

Tech Online Gartner Experiment 221

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

The Next Web

MAY 26, 2013

Include a forecast that takes into account your revenue projections for the next five years, your gross margins, the ROI for your potential investor and your anticipated exit strategy. Find a real audience. For a startup to succeed, there has to be a clear audience — something a little more specific than everyone, everywhere.

Software 151

Software Articulate Metrics Audience 151

Nonprofit Tech for Good

DECEMBER 20, 2010

I also love Twitter, but that’s just my personal obsession with the tool! Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Media Examples 189

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. If you ever hope to reach a younger audience, you need to be using video.

Communication 139

Communication Video Strategy Nonprofit 139

Greater Giving

OCTOBER 29, 2024

Email marketing is an essential tool for your GivingTuesday campaign for a few key reasons: Direct communication : Email allows you to connect with your supporters personally and directly, delivering your message straight to their inbox. Personalize your email to thank them for their past generosity and ask for continued support.

email 52

email Campaign Fundraising Template 52

NonProfit Hub

APRIL 8, 2025

But with the right fundraising strategies, you can still reach a broad audience and build strong, loyal donor relationships you can count on. After all, you have some advantages as a small nonprofit: You can connect with donors on a deeper, more personal level and help them see the direct impact of their support. Thank your donors.

Results 60

Results Strategy Fundraising Nonprofit 60

.orgSource

APRIL 1, 2024

Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage.

Trend 221

Trend Influence Social Media Associations 221

sgEngage

OCTOBER 11, 2023

Person-to-person (P2P) texting is one-to-one texting where you click send to text one person at a time. It’s better for back-and-forth conversations and smaller audiences, but it’s harder to scale to send to larger audiences. For these reasons, they’re often good for smaller nonprofits with smaller audiences.

Campaign 98

Campaign Fundraising Broadcast ROI 98

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords Send time-sensitive fundraising messages Pair text fundraising with a fundraising event Personalize your text messages Target past donors Advertise your text fundraising keyword on social media 1. What is text fundraising?

ROI 52

ROI Fundraising Effective Social Media 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Hybrid events are events that are hosted in both the physical, in-person format and online format. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience).

Ideas 98

Ideas Audience Hosting Metrics 98

Qgiv

DECEMBER 10, 2024

By personalizing your donation letters, your nonprofit can increase fundraising revenue and develop long-lasting supporter relationships. These letters are particularly impactful during nonprofit giving days like GivingTuesday and targeted fundraising campaigns, providing a personal touch that can resonate with recipients. Key steps 1.

Template 98

Template Donation Help Raise 98

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Many considerations go into deciding between in-person, virtual, or hybrid events. In-person events have several advantages: Build lasting partnerships with event vendors.

Work 98

Work Virtual Poll Audience 98

AccelEvents

OCTOBER 21, 2020

Gathering restrictions, social distancing mandates, and in some places, stay at home orders have meant that in-person events have been shifted to a virtual or hybrid event format. To create this audience experience takes more than stringing together a couple of Zoom meetings. Increased Audience Engagement. Better Event Security.

Virtual 98

Virtual Audience Sponsor Audio 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. As you continue to market your cause and personalize your communications, you can encourage loyalty and support. There are more than 1.8 million registered nonprofits in the United States alone.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Bloomerang

MAY 30, 2022

This plan will include at least seven meaningful, personal thank you touches in a six-month period. Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? What can you reasonably achieve with the tools and capacity you currently have?

Fundraising 140

Fundraising Guide Social Media Donor 140

.orgSource

SEPTEMBER 19, 2023

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Save the Date Register for.orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar.

Sponsor 221

Sponsor Associations Director Trend 221

CauseVox

APRIL 20, 2021

Will there be a return to in-person events and normal fundraising for 2021? Until upwards of 80% of people have either been vaccinated or contracted and recovered from COVID, any in-person events raise the risk of spreading the virus further. That means you shouldn’t be planning on in-person events just yet.

Fundraising 111

Fundraising Nonprofit Virtual Donation 111

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Track event ROI. Stay engaged during the event .

Marketing 97

Marketing Virtual Audience Awareness 97

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Donation 111

Donation Ideas Online Fundraising 111