Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Once you’ve selected your donor destination site of choice, create a foolproof communication plan to reach your desired audience. 3) Polish your communication plan. .

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Virtual Personal Fundraising Tips 258

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. They also appeal to different audience segments.

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NonProfit PRO

FEBRUARY 23, 2022

With in-person events forced to move to virtual, the nonprofit industry has seen a complete change in operations over the last two years. During this transition, nonprofits are turning to new event software and tools to create the best experience for their audiences.

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sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Websites Content Tips Nonprofit 277

Nonprofit Tech for Good

APRIL 20, 2020

With in-person events postponed for the foreseeable future, digital opportunities own the stage. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

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Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.

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Nonprofit Tech for Good

NOVEMBER 7, 2021

This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . The results?

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

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Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. They forget supporters also seek personal satisfaction, identity, and a sense of accomplishment. The Fix Emphasize the personal rewards of contributing to the cause.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Create Guide 305

Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top.

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Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. Now, text messaging is ingrained into our everyday lives. There’s a lot to learn from them about text marketing.

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Lesson Marketing Nonprofit Mobile 304

Nonprofit Tech for Good

JANUARY 10, 2021

Successful Virtual Fundraising Events: Inspiring Stories from Nonprofits eBook shows how these nonprofits created entertaining and engaging virtual fundraisers that expanded “attendance,” livestreamed for their cause, boosted donations and even how several increased their net profits over the previous year’s in-person event during tumultuous times.

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sgEngage

NOVEMBER 27, 2024

Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization. Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions.

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Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

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Bloomerang

NOVEMBER 22, 2024

Ideally, this is a close-up of one person (or animal) looking straight at the camera. If you tell me it will buy 300 meals for a hungry person, that’s something I can comprehend.) You can use personalization, flattery, curiosity, humor, or brevity. Q: How do I personalize? A photo that reinforces your story. A narrator.

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Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Often used at fundraising events, both in-person and virtual, people text in a keyword like “DONATE” to a unique short code and make a credit card donation through their phone. So how can you legally and easily build your list?

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Nonprofit Tech for Good

JUNE 4, 2022

1) In-person fundraisers. Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. Although in-person fundraisers are the most traditional fundraising method, the fact they were out of the question during the two years of the pandemic has resulted in a surge in popularity. 3) Hybrid fundraisers.

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Nonprofit Tech for Good

MARCH 12, 2021

That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual. as In-Person Fundraising. Virtual fundraising events can raise a lot of money, some even surpass their in-person version. All of this helps to build community and create the spark we often only attribute to in-person interactions.

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Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

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Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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CauseVox

DECEMBER 5, 2024

Naturally, our personal to-do lists grow increasingly long as year-end nears. That way, you’ll give your team enough time to prepare marketing efforts, finalize logistics, and recruit and mobilize personal fundraisers (if you’re running a peer-to-peer fundraising campaign ). Early preparation is key in ensuring a successful campaign.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Nonprofit Tech for Good

JUNE 20, 2022

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). We know you’re asking yourself, “Why on Earth would a person pay anything when they don’t have to?!” .

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.orgSource

JULY 27, 2021

Greg Larkin, our keynote speaker at.orgCommunity’s July 14 Innovation Summit, was quick to admit that he was feeling a little rusty being in front of an audience for the first time in over a year. Personally, I counted down the days until my reentry to […]. I’m freaking out,” was what he actually said.

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Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.

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Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. Email #2: Follow Up With Unengaged Donors .

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Template email Campaign Fundraising 317

Association TV

NOVEMBER 16, 2021

You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Your audience will appreciate you keeping it short and sweet. Have A Little Personality. Put yourself in your audience’s shoes.

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