Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event. Test both!

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Marketing Fundraising Nonprofit Social Media 250

The Verge

FEBRUARY 4, 2022

The experimental feature, which Twitter started testing last year , is now being shown to a global audience, says the company. This experiment also revealed that downvoting is the most frequently used way for people to flag content they don’t want to see,” said Twitter. Sure, nothing like Reddit. Image: Twitter.

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Twitter Test Reddit Spam 131

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

JANUARY 3, 2021

Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. Over one billion people use Google’s products and services, and there are over 2 trillion Google searches per year worldwide. Some webpages explain your mission.

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Websites Nonprofit Plugin Search 350

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Your opening slide will set the tone and, just as with people, that first impression is critical.

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Design Tips Online Slides 291

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. You have a list of people who have opt-ed in, and your list is engaged. 3) Email Your Most Engaged Supporters. About the Author.

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email Nonprofit NPO Content 343

Nonprofit Tech for Good

JULY 10, 2019

As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target?

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Fundraising Social Social Media Channel 280

The Verge

OCTOBER 25, 2021

While it famously started as a networking site for college students, employees have predicted that the aging up of the app’s audience — now nearly 2 billion daily users — has the potential to further alienate young people, cutting off future generations and putting a ceiling on future growth. But there was still cause for concern.

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People Teen Facebook Social Network 145

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. With the majority of people viewing their emails on mobile devices, this decreases the odds of having the subject line truncated. SubjectLine.com is similar by testing the overall effectiveness of your copy.

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email Fundraising Spam Donor 81

Association Analytics

JUNE 17, 2021

Which types of people are attending in high numbers? We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. We send a discount code vs. promoting what’s new at the next event.

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

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Online Nonprofit Hunger WordPress 259

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. More than ever, people want to get out there and have real social experiences with other people. 2) Virtual fundraisers.

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Method Fundraising Nonprofit Donation 354

Nonprofit Tech for Good

NOVEMBER 3, 2023

Personalization requires people who are willing to commit to it over time. It’s in the form of tags, lists, audience segmentation, etc. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. The Three Ps of Personalization Personalization is made up of three aspects.

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email Personal Strategy Nonprofit 329

Association Analytics

JULY 20, 2021

Build : Some people initially think that building an in-house solution is less costly as there is no recurring annual fee that is common with most software products today. Earlier, we mentioned the need to have the right people in the right roles. And don’t forget to test, test, test before launching.

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Software Build Analytics Associations 321

Bloomerang

DECEMBER 2, 2024

Here’s what the funnel includes: The universe: This is the group of people receiving your email. If for some reason you sent the email to less people than you meant to, you may have identified your problem. Human error happens and there are times when we send an email to the wrong people and that can impact the email results.

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email Fundraising Donation Rate 118

Nonprofit Tech for Good

OCTOBER 31, 2018

That number includes thousands of people who had never donated via social media before becoming donors! Once you have been accepted, and once YouTube Giving tools are rolled out to all 501c3 nonprofits (expected in the coming weeks), you can set up a Fundraiser to encourage donations when people watch your YouTube videos.

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Social Media Money Media Social 264

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 95

Nonprofit Tech for Good

JANUARY 19, 2024

A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Test your website’s mobile friendliness with page speed insights and mobiReady.

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Action Tips Practice Nonprofit 305

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 302

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Send out targeted messages that help to turn these people into returning or recurring donors. How many people do you need to serve? Here are our tips on promoting your matching gift to your audience.

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Campaign Giving Strategy Donor 105

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. Social media is powerful because it leverages social influence – people trust information from those within their networks. People volunteer for different reasons that are typically driven by either materialistic or non-materialist aims.

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Social Media Media Support Social 332

TechCrunch

FEBRUARY 23, 2023

The Audience Choice results are in, which begs the question, could we BE more excited to share this news? Meet the TC Early Stage Audience Choice Winners The Breakout Sessions Breakout sessions consist of a 20-minute presentation followed by a 20-minute Q&A from an audience of up to 125 founders. No, we could not.

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Audience Boston Massachusetts Discussion 89

The Verge

SEPTEMBER 10, 2021

It seems Instagram is well aware of your plight, because it is quietly testing out a solution for your messy feed called “Favorites.”. If this feature sounds familiar, it’s because Instagram was testing a different Favorites feature back in 2017 , which you let you limit the exact audience for each post.

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Feeds Test Content Awareness 106

.orgSource

JANUARY 22, 2024

We need to build technology that makes a difference in people’s lives. Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Risks I took revolved around prototypes that I tested, and the market returned a no.

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Digital Life Data Skills 221

TechCrunch

DECEMBER 8, 2022

based startup developing a “smart cane” for visually-impaired people, today announced it has raised £2 million ($2.4 The company has already started work on the project, recruiting some 30 people to help build and test the necessary software and hardware. WeWalk , a U.K.-based Visual aid.

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People Raise Mobile Test 96

Fast Company Tech

MARCH 13, 2025

Its hard to imagine people clicking through in this era of content fast food. In the absence of these new notes, people might make the false assumption that a post is true. But Meta says there has been no A/B testing of Community Notes to see how it performs versus third-party fact-checking.

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Community System Headline Design 94

Nonprofit Tech for Good

DECEMBER 20, 2018

To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Most people on social don’t watch a video until the end.

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Social Media Video Media Social 277

TechCrunch

AUGUST 3, 2021

They provide a direct, owned line of communication with your audience; nearly 40x return on investment (~$40 generated per every dollar spent), are infinitely scalable and virtually free. Emails from real people are opened more often. People reflexively ignore welcome emails after they sign up. Image Credits: Demand Curve.

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Newsletter Test Social Media email 100

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

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Create Strategy Associations Social Media 169

CauseVox

FEBRUARY 11, 2025

A branded page builds trust and keeps your nonprofit top of mind, making people more likely to complete their donation. Some people prefer a one-time gift , while others like to set up a recurring donation to make an impact every month without having to think about it. Is it easy to navigate? Do the images load quickly?

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Donation Create Free Donor 68

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Once you determine these key conversion actions, write copy that drives your audience to take the next step. Make the intended next action crystal-clear to your audience so they follow through. Thats where calls to action (CTAs) come in.

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Action Causes Guide Audience 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

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Fundraising Practice Guide Campaign 246

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. The people who visit your website or blog, subscribe to your emails, and follow you on social media are essentially giving you permission to communicate with them. With paid, you can guarantee that people will see your message.

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Digital Media Build Social Media 52

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Over time people have come to value the advantages of working at home. Even those people who vow to never set foot in an office again will admit the in-person world held some attractions. To help our operators survive, people worked 15-hour days.

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Virtual Lesson Experiment Learning 251

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Stronger supporter and community relationships: Marketing provides natural opportunities to connect with people who support your mission, from low-level donors to corporate sponsors.

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Marketing Guide Nonprofit Social Media 52

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. 1 Create Visually Appealing Content Increase Visual Appeal To Increase Engagement People love to re-share content that looks good.

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Audience Content Tips Create 59