Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. This clarity helps people grasp the importance of its work and motivates them to support the organization. The Fix Emphasize the personal rewards of contributing to the cause.

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Nonprofit Tech for Good

JUNE 4, 2022

1) In-person fundraisers. Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. Although in-person fundraisers are the most traditional fundraising method, the fact they were out of the question during the two years of the pandemic has resulted in a surge in popularity. 2) Virtual fundraisers.

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. With more eyes on your message, more people will be persuaded to take action and help support your mission. Now, text messaging is ingrained into our everyday lives.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. In its infancy, texting was how people communicated with close friends and family members, not businesses and organizations. That’s a way for people to opt in to stay in touch with our organization.”.

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Association Analytics

APRIL 4, 2022

Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. With this natural experiment, many associations acquired new virtual event attendees who had never attended their in-person events. We want to figure out who these people are and determine how to better understand them.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

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Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. 3) It’s a great relationship builder.

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sgEngage

NOVEMBER 27, 2024

Social media: Platforms like Facebook, Instagram, and TikTok have the unique power to reach people who might not have heard of an organization’s cause. Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization.

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Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. You MUST have a compelling reason for people to give to you – no matter the medium! 6) Make it personal. 2) Make it urgent. 4) Make it apparent.

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Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

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Nonprofit Tech for Good

OCTOBER 12, 2023

It can help you quickly reach millions of people directly on their phones and motivate them to give to your organization! However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Candid

FEBRUARY 4, 2025

If weve observed anything about nonprofit supporters, we know each person, situation, and generation has a unique approach to giving, with the one consistent throughline being the power of connection. So, we looked into how these two forms of connection were colliding in the off-platform spaces where people spend time.

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Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. Social media aims to connect people with people. 2) Choose the right people.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Nonprofit Tech for Good

JUNE 20, 2022

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). We know you’re asking yourself, “Why on Earth would a person pay anything when they don’t have to?!” .

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Nonprofit Tech for Good

MARCH 21, 2019

That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways. Social fundraising is when people (supporters, donors, evangelists, fundraisers, etc.) Craft your supporter’s journey.

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Nonprofit Tech for Good

JULY 20, 2022

This new version of the world wide web aims to make the internet more autonomous, going beyond net neutrality, and bringing power to the people instead of internet providers and big corporations. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Why Should Nonprofits Care About Web3? What is the Metaverse?

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Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Motivate people to donate. Create an emotional connection with your target audience to bring them closer to your cause. So, what’s the secret sauce? Health in Harmony.

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Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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Fast Company Tech

MARCH 17, 2025

Leaders and managers who share experiences of uncertainty can also create personal connections that can help motivate and inspire others. Put the needs of the team above your own and always consider your potential impact on your audience. The right level of sharing will depend from person to person.

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Bloomerang

FEBRUARY 14, 2025

Its one Ive personally been faced with from my in-the-trenches days (I was once almost fired for raising too much money for a particularly popular program), yet it turns out its surprisingly easy to get around. Narratives should sing, not sit One intro above is about a real person the reader can visualize and sense. Feature these!

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Nonprofit Tech for Good

MARCH 12, 2021

That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual. By going virtual and asking your current supporters to share your campaign and cause widely, your 5K, gala or auction can reach people just about anywhere around the world, helping to advance your cause and bring in more new donors.

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CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

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Nonprofit Tech for Good

MAY 4, 2022

It is recommended that you form a Branding Committee of no more than 10 people, made up of a variety of your constituents — board members, senior and junior staff, members at-large, donors, and colleagues. What might your target audience get confused about when they think of your organization? In Summary.

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Tools Effective Nonprofit Evaluation 283

Association TV

NOVEMBER 16, 2021

A bad user experience discourages people from exploring your content and, with the attention span of the average user these days, may cause them to abandon your site altogether. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

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Nonprofit Tech for Good

MAY 22, 2020

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. Want to control who watches your virtual event and make it available to only certain people? Want to control who watches your virtual event and make it available to only certain people?

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. other people in your network.

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Nonprofit Tech for Good

MARCH 25, 2022

Events are many people’s favorite thing about charity fundraising. While many of these fundraising event staples are great, such as fancy galas and golf tournaments, circumstances aren’t always ideal for in-person gatherings. Here are a few ideas about how to make virtual/hybrid versions of your favorite in-person events.

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Nonprofit Tech for Good

JANUARY 23, 2020

Events that fall flat can waste precious resources and hinder your organization’s growth, but the right event can help you meet your fundraising goals and reach new audiences. VIP packages and personalization. A simple pot of beans and a little healthy competition can really bring people together—all for a good cause.

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Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. Year-Round Promotion. 2) Cross-promote via multiple channels.

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.orgSource

AUGUST 28, 2023

Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Meet people where they are going, not where you imagine they want to be.”

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CauseVox

DECEMBER 5, 2024

Naturally, our personal to-do lists grow increasingly long as year-end nears. That way, you’ll give your team enough time to prepare marketing efforts, finalize logistics, and recruit and mobilize personal fundraisers (if you’re running a peer-to-peer fundraising campaign ). Early preparation is key in ensuring a successful campaign.

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