Nonprofit Tech for Good

NOVEMBER 7, 2021

Move people to action. This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . Change minds. The results?

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Israel Effective Nonprofit Audience 347

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. 3) It’s a great relationship builder.

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Social Media Media Social Nonprofit 343

Nonprofit Tech for Good

JUNE 12, 2020

Your emails can do wonders in connecting people with your mission and raising money for your cause. You don’t want to bore your audience right from the start of your relationship. This is the first step in creating strong, steady audience engagement. . The bread and butter of audience engagement. . How to do it right: .

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email Donation Nonprofit Newsletter 345

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission. Trust is essential in nonprofit marketing.

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Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

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Guide Social Media Audience Video 359

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Audience Donor 319

Bloomerang

OCTOBER 16, 2024

To find out whether an election year influences donor behavior and how much people really know about GivingTuesday. Gaining super supporters for your nonprofit requires two things — reaching more people and re-reaching existing or past supporters. You can view and download the stand-alone.jpg and.pdf versions of the infographic.

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Campaign Communication Personal Influence 119

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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Social Media Donor Media Social 312

Nonprofit Tech for Good

NOVEMBER 10, 2021

And they motivate people to give more — either through monetary contributions or volunteering. Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. People love the excitement of being able to bid on vacations or gift packages.

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Fundraising Strategy Create Nonprofit 297

Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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Social Media Organization Fundraising Social 286

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Websites Content Nonprofit Tips 308

Association TV

DECEMBER 1, 2020

Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

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Music Video Develop Impact 293

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. With more eyes on your message, more people will be persuaded to take action and help support your mission. Now, text messaging is ingrained into our everyday lives.

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Lesson Marketing Nonprofit Mobile 306

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Audience Channel 316

Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications.

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email Accessibility Practice Nonprofit 333

Nonprofit Tech for Good

MARCH 17, 2020

When you tell Facebook to get clicks, it will find a lot of people who will click on every link they see. If you tell it to get conversions, it will find the people who will actually convert. . Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

MAY 4, 2022

It is recommended that you form a Branding Committee of no more than 10 people, made up of a variety of your constituents — board members, senior and junior staff, members at-large, donors, and colleagues. What might your target audience get confused about when they think of your organization? In Summary.

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Tools Effective Nonprofit Evaluation 314

Nonprofit Tech for Good

JUNE 20, 2022

Because when it’s for a good cause, people are more than willing to donate (check out this article all about the psychology behind charity ). Organizers generally worry that people won’t buy entries if they can get them for free. Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience.

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Campaign Fundraising Charity Hawaii 335

Nonprofit Tech for Good

OCTOBER 12, 2023

It can help you quickly reach millions of people directly on their phones and motivate them to give to your organization! However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This is the key to getting noticed by people who will be interested in joining your organization. For example, some people might regularly use forums to meet with others online. There might also be smaller sites.

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Social Media Associations Media Social 336

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Getting to know the people, I think it helps when you see them. Making a show work seamlessly for both audiences.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

In its infancy, texting was how people communicated with close friends and family members, not businesses and organizations. Often used at fundraising events, both in-person and virtual, people text in a keyword like “DONATE” to a unique short code and make a credit card donation through their phone. But times are changing.

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Communication Donation Tools Tech 312

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Your opening slide will set the tone and, just as with people, that first impression is critical.

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Design Tips Online Slides 290

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your people, who want to help fuel your mission, need, and deserve to be heard. That is a GREAT start.

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Fundraising Tips Management Nonprofit 354

M+R

FEBRUARY 2, 2025

All you do is take a message that has gotten an above-average response from your email list, and then… send the exact same message again, to the same audience. Just change the subject line, suppress people who have already completed the ask (or openers of the first send, if you want to be a bit more conservative), and voila!

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Teach email Marketing Action 96

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. These stories can be about the people they help, the progress they’ve made, or the challenges they face.

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Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. You MUST have a compelling reason for people to give to you – no matter the medium! 2) Make it urgent. And the way to increase conversions? They don’t!

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Social Media Donor Media Social 299

Nonprofit Tech for Good

MARCH 4, 2020

According to The Guardian , people are spending an average of three hours and 15 minutes on their phone per day. If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Ready to get started? Charity Miles.

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Social Charity Fundraising Donation 334

Candid

FEBRUARY 4, 2025

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. So, we looked into how these two forms of connection were colliding in the off-platform spaces where people spend time. It makes them feel good.

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Generation Share Social Nonprofit 95

Nonprofit Tech for Good

MAY 22, 2020

Want to control who watches your virtual event and make it available to only certain people? Want to control who watches your virtual event and make it available to only certain people? For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

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Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. This clarity helps people grasp the importance of its work and motivates them to support the organization. The Fix Emphasize the personal rewards of contributing to the cause.

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Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Motivate people to donate. Create an emotional connection with your target audience to bring them closer to your cause. So, what’s the secret sauce?

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Strategy Nonprofit North America Israel 345

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Social Tips 98

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

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Grant Impact Google Nonprofit 99

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. In addition, hundreds of people complete the online screening. .

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Grant Google Guide Websites 336

Byte Technology

OCTOBER 15, 2021

This means that any company that provides service for the general public must ensure that its structure has room for or can accommodate people living with disabilities of any kind. ADA Compliance Increases Your Target Audience. This is a large population of people in need of your products and services. .

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Websites Guidelines Audience Accessibility 244