Nonprofit Tech for Good

FEBRUARY 23, 2025

This ensures your communications are always targeted to the right audience at the right time. Personalize online experiences: Integrate Salesforce with your website to personalize content, donation forms, and calls to action based on donor profiles. Create dynamic segments: Don’t just set static lists.

Personal

Wild Apricot

JULY 15, 2025

However, with the average person receiving 121 emails per day , your messaging needs to resonate with your specific audience. One of the best ways to achieve this is to focus on building relationships with supporters online and capitalizing on the momentum from events or fundraising campaigns. A Checklist : People love checklists.

email

The NonProfit Times

NOVEMBER 13, 2024

They also play a critical role in holding open spaces where individuals can gather and respond to issues in their communities, and much of this takes place online. Small but extremely loud groups and individuals are increasingly harassing others online with the aim to make these spaces feel unsafe.

Associations

Wild Apricot

JULY 8, 2025

Sunny Tip: Build a Brand Your Members and Attendees Trust When refining your nonprofit’s brand, start with your audience. 🏁 Checkpoint 5: Roll Out Your Brand Across Touchpoints Now it’s time to apply your new brand everywhere people interact with you – online and offline. So, let’s get started! Are your visuals up to date?

Nonprofit

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts. Plus, it’s as easy as pie to get started!

Campaign

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving.

Digital

sgEngage

DECEMBER 5, 2024

Fundraising can take various forms, including online campaigns, major giving, planned giving, corporate sponsorships, and events. Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience.

Grant

Get Fully Funded

DECEMBER 17, 2024

Many organizations are experts at driving traffic to their online donation forms, but plenty struggle to actually secure donations and reach their fundraising goals. Explore Kindfuls online fundraising software roundup to understand the current software landscape for nonprofits. Optimize the submit button.

Donation

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Promo codes Boost engagement at your association by offering exclusive codes to your members, learners, or attendees that they can redeem online.

Associations

sgEngage

OCTOBER 24, 2024

To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 The longer your online donation form and registration forms are, the more likely supporters will be to abandon them. 1 ratio for copy and 3:1 for headings). Typography. Infographics.

Websites

Candid

DECEMBER 11, 2024

The language of your online donation forms, scripting, print materials, and any other content should center this language. Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start.

Donor

sgEngage

DECEMBER 19, 2024

Partnering with a nonprofit design agency can help elevate your digital presence, but before you jump in, lets explore a few key stepsand why that online investment is worth every penny. Your Website Is More Than a Digital BrochureIts Your Storyteller In many ways, your website isnt just an online brochure; its the narrator of your mission.

Websites

Wild Apricot

JULY 16, 2025

Cost-Effective Advertising Options Facebook Ads allow you to target specific audiences by location, interests and more, even with a modest budget. Category : Select “Nonprofit Organization” to help Facebook recommend your page to the right audience. animals, community faces or volunteers in action).

Facebook

The MatrixFiles

JANUARY 22, 2025

Perceived value gap : Younger professionals often question the ROI of membership, believing they can access similar resources online for free. Associations are Refining Their Value Proposition, Especially to Different Audiences Highlight exclusive benefits like certifications, networking, and education.

Associations

Nonprofit Tech for Good

JUNE 16, 2025

6) Rallybot AI writes advocacy campaigns for online petitions and email campaigns that can contact corporate and government decision-makers. Like ChatGPT, Claude, and Copilot, Gemini is multimodal , meaning it can reason across different input data types, such as audio, images, and text. 14) Version.ai

Fundraising

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email

Candid

FEBRUARY 4, 2025

Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks. The Social State of Giving shows the majority of Gen Z and millennials already follow at least one impact creator online.

Generation

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Still, emojis convey a sense of friendliness – and you never know – they may resonate with your audience or appropriately emphasize a word (i.e. Help us reach our fundraising target ).

email

Greater Giving

DECEMBER 2, 2024

Sponsorships Officer Like major donors, sponsors are a vital audience with whom your organization must build relationships to secure the funding or support it needs. They’ll also need strong writing and communication skills to create proposals and interact with grantmakers.

Fundraising

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Maybe you noticed a large segment of your audience hasn’t given yet, you want to hit a specific fundraising target, or are hoping to engage more first-time donors. To keep their attention, you’ll need to meet them across multiple channels.

Campaign

Eric Jacobsen Blog

FEBRUARY 7, 2025

To share your mission with a wide audience. Will we distribute in print and/or online/digitally? To recognize important people (volunteers, donors, major funders, partners). To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships.

Report

Engadget

MARCH 25, 2025

Infinite Reality has acquired iconic online music brand @Napster.

Music

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Donation pages Donors are already used to giving via an online donation page on their desktop or laptop computers. Pair online and offline fundraising strategies.

Mobile

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

Campaign

Pamela Grow

DECEMBER 11, 2024

Itll help you stay in touch with donors who arent online or those who simply prefer the personal touch of direct mail. In turn, youll find a partner who can craft compelling materials to push your mission forward. Direct mail fundraising can be a pivotal part of your fundraising efforts.

Mail

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital

Care2

JANUARY 20, 2025

To effectively maintain your audiences attention and support, you need to demonstrate your organizations impact. However, these features alone wont help you recruit and retain new supporters long term. Highlighting impact not only helps donors understand their gifts truly matter but also keeps them coming back to your site regularly.

Impact

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing

Pamela Grow

JUNE 10, 2025

Online fundraising is a cornerstone of nonprofit success. Platforms like Instagram and Facebook help you reach new audiences by tapping into your current supporters’ networks. Email marketing generates around 28% of all online nonprofit revenue , making it a channel nonprofits can’t afford to ignore.

Attention

Mashable Tech

MAY 13, 2025

Through my posts, I hope to build trust with my audience so they feel like they have a virtual friend in me; someone who’s there when they need to laugh, cry, or just feel seen. My audience trusts me, and I take that seriously. I don’t believe in sugarcoating motherhood. How much do you make in a month from your content?

Voice

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. A simple way to look at it is what you’re doing online. Essential Components of a Digital Presence Again, your digital presence is what you do online. Paid media can target people based on their online and offline activities.

Digital

Elevation

MAY 25, 2025

Yet, traditional PDFs often fall short in delivering the kind of dynamic, interactive experience that today’s audiences expect. Improved Accessibility Unlike static PDFs that can be cumbersome to download, microsites are more accessible to a broader audience. That’s where microsites can make all the difference.

PDF

Greater Giving

OCTOBER 29, 2024

85% of nonprofits generate online gifts during GivingTuesday, and 76% of them use email marketing campaigns to promote their online giving campaigns according to our nonprofit GivingTuesday survey results. Targeted outreach : You can tailor your email campaigns to specific segments of your audience, increasing engagement and donations.

email

sgEngage

MARCH 10, 2025

Your online presence allows you to set the tone and make a good first impression with potential donors and a compelling financial story can be the gateway for the curious to become long-term supporters. With aligned systems, your financial story is always available, so you can keep your communications fresh and tailored to your audiences.

Integration

Fast Company Tech

APRIL 8, 2025

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we work is changing.

Skills

Allegiance Group

NOVEMBER 12, 2024

The online retailer sells socks, tees, and underwear — the three most requested items by homeless shelters. Your Audience Comes First, Then Your Tech It’s not so much about the technology you use as how you use it. Today, Toms donates a third of its profits through cash grants and partnerships with nonprofits.

Technology