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Setting The Tone: The Impact of Music Choice in Video Development

Association TV

The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos. Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

Music 293
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Napster just sold for $207 million

Engadget

The once-iconic music-sharing platform Napster just sold for $207 million, according to reporting by CNBC. More specifically, the company plans on creating virtual 3D spaces for music fans to attend concerts and listening parties, in addition to creating a sales platform for musicians and labels to sell merch.

Music 124
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Looking for a glow up?

Fast Company Tech

While the multi-billion-dollar beauty industry offers numerous products to aid in this journey, an accessible and potent tool is often overlooked: music. Scientific research underscores the profound impact of music on essential aspects of well-being, including sleep quality, stress management, and exercise performance. The good news?

Music 89
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The best and worst moments from the 2025 Oscars

Mashable Tech

Credit: Rich Polk / Penske Media via Getty Images "If your acceptance speech goes too long, instead of playing you off with music, we have something much more powerful," O'Brien said during his monologue. We'll cut to John Lithgow in the audience looking not angry, but slightly disappointed." The musical sandworm Go sandworm!

Award 124
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How Japanese rock star Miyavi performs in a world without live music

The Verge

The only live music I’ve managed to see all year came from an unexpected place. Born Takamasa Ishihara in Osaka in 1981, Miyavi is best known for his fast-paced, catchy electro-rock music and frenetic guitar playing. So we heard lots of ‘it’s not the time to shoot a music video.”’ Photo by Sam Byford / The Verge. “I

Music 144
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Audience engagement startup Trufan raises $2.3M

TechCrunch

Trufan , a startup selling tools helping marketers analyze their social followings and collect audience data, announced today that it has raised a $2.3 Across its products, Trufan says it has more than 10,000 free users and more than 600 paying customers, including Netflix, NBA, NFL, Sony Music and United Talent Agency.

Audience 113
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Spotify’s leaning hard into video podcasts. Here’s how creators are adapting

Fast Company Tech

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Diallo Riddle and Blake LUXXURY Robin, co-hosts of the music podcast One Song , were caught off guard when their network, Hartbeat, insisted on a video format.

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