Forum One

APRIL 13, 2021

Museums, archives, and libraries share many goals and functions. The items that museums, archives, and libraries collect reflect the human spirit. In archives, libraries, and museums, curators use their judgment to select and arrange artifacts to create a narrative, evoke a response, and communicate a message.

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Forum One

MARCH 23, 2023

Museums are magical places, where history, culture, art, and science seem to come to life. Our work with museums and cultural intuitions goes way beyond websites with easy-to-find visitor information (though that’s important too!) Forum One partnered with the Museum to launch their new brand to the world.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

We have large audiences at our events that enable us to regenerate our list often. Email communication still has its place, but with the challenges that social distancing has brought to in-person events, organizations must include other ways to communicate and connect with their audience in order to spread their message.

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Communication Donation Tools Tech 312

Forum One

MARCH 30, 2021

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes.

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Museum Experiment Arkansas Culture 88

Association TV

NOVEMBER 16, 2021

Have you ever been to a restaurant, museum or shopping mall and needed to use the bathroom? You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Your audience will appreciate you keeping it short and sweet.

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Museum 2.0

DECEMBER 23, 2014

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Are they outdoorsy types?

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Museum 2.0

MARCH 6, 2013

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. The popular reference point for what a museum is--a temple for contemplation--is based on a Euro-centric set of myths and implies a white set of behaviors.

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Museum 2.0

SEPTEMBER 4, 2013

This August/September, I am "rerunning" popular Museum 2.0 This post is even more relevant today to the broader conversation about audience diversity in the arts than when it was published three years ago. Let''s say you work at an organization that mostly caters to a middle and upper-class, white audience.

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St. Louis Museum Audience Teen 45

Museum 2.0

NOVEMBER 23, 2011

An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours. he said, "I have some feedback for you. He's right. They aren't.

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Museum 2.0

JUNE 27, 2012

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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Museum Arts History Audience 53

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

The concept of before, during, and after is an important way to plot out your instruction, getting a good understanding of the audience, and modeling. Before the session, I spent some time reviewing Museum Facebook Pages – luckily the MIDEA project has them organized into this handy list. I struck out.

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Amy Sample Ward

JUNE 21, 2011

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Jason Eppink – Museum of the Moving Image.

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Culture Game Museum Change 140

Museum 2.0

MAY 2, 2012

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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Forum One

MARCH 5, 2024

This Women’s History Month, we celebrate the work that the Smithsonian American Women’s History Museum does each and every day to bring women’s stories alive and into focus. Forum One worked with the Museum to create the 10-minute digital experience, which will be available this Friday on the Museum’s website. January 30, 2024).

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History Museum Celebrate Story 95

Tech Soup

APRIL 12, 2012

In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. As part of understanding the need for technology , the more than 17 thousand museums in the U.S. YouTube - [link].

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Museum 2.0

APRIL 26, 2018

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. It’s something that any museum, of any size, can work toward.

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sgEngage

APRIL 6, 2021

Beecher Hicks III, President & CEO of the National Museum of African American Music (NMAAM) in Nashville, TN. NMAAM is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans. Even though the museum is now open, the Museum Without Walls will continue.

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Forum One

MAY 28, 2024

Forum One partnered with the Museum on a full website redesign and upgrade, to welcome more diverse audiences and provide a space to discover our shared American history through a modern, inclusive, and forward-looking digital experience. Thank you, thank you, thank you!

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Award Museum Oregon Websites 100

Fast Company Tech

MARCH 18, 2025

Excurio For bringing virtual reality experiencesand audiencesto museums Excurio builds immersive, historically accurate installations that feature a shared virtual reality for up to 100 simultaneous attendees. Other exhibits focus on the history of Notre Dame and the evolution of life on Earth across nine eras and landscapes.

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Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. The audience is generally made up of a host, various TED Talk-style talks from various speakers, and maybe a Q&A session at the end of each presentation. 13) Scavenger hunts.

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Museum 2.0

JULY 23, 2014

But not enough people care about it anymore, and the museum is fading into disrepair. The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. Many people would look at the world''s oldest mechanized silk mill and say that the core content of the museum is silk. What do you do?

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Museum 2.0

OCTOBER 15, 2019

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The project was a success, but I felt that it lacked real engagement between the public and the museums and Ask a Curator came to mind.

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Arts Twitter Examples Museum 102

Museum 2.0

DECEMBER 15, 2014

Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in? Here is our statement.

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Museum Blogger Cleveland Culture 52

Forum One

FEBRUARY 19, 2024

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. And for those who have, they quickly understand that the Museum has much more to offer than can be absorbed in a day.

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Museum 2.0

JUNE 11, 2014

This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. Pop Up” has become an international buzz term to describe ephemeral, experimental projects--from pop up restaurants to pop up boutiques--but a “Pop Up Museum” is still somewhat mystifying.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2011

Gina’s post suggests that QR codes could be just a fad–unless Facebook introduces them to a mainstream audience. QR Codes: fab or a fad for Museums? View more presentations from Museums Computer Group. Museums have been using them to enhance the visitor experience and have been early adopters of the technology.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2010

Recently, James wrote about some interesting ways museums are using Twitter for offline/online engagement. The San Francisco Bay Area has seen some extraordinary museum openings over the past several years. This provides a new level of transparency for the museum worker, and a higher degree of exposure.

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Trend Oakland Museum San Francisco 91

Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. Let’s dive in. Where are they located?

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Communication email Marketing Audience 97

Bloomerang

OCTOBER 3, 2024

Read on and take inspiration from these creative membership fundraising ideas and their potential to connect with your audience this year! Philadelphia’s Please Touch Museum lets you choose a single-day pass for a day of play or a gift membership that keeps the adventure going for an entire year.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Museum Management. Some nonprofits have surveyed their audiences on Facebook or Twitter in less structured ways to get feedback on content and engagement ideas. I’ve done so on my own Facebook Page.

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Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. We did what we could to foster audiences who thought like us.

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Museum 2.0

SEPTEMBER 10, 2019

They get a cookie, and leave their desks for 15 minutes, interact with colleagues from outside their silo, and I get a bit more insight as we build our audience engagement plan. Then, I get home, confined to the couch with a terrible sinus headache, to find ICOM was debating the definition of a museum. A different sort of ache began.

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Museum 2.0

OCTOBER 1, 2014

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. That is more curated.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. Here’s an example from the Metropolitan Museum of Art. They offer principles, how-to steps and tips, and case studies.

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