NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Audience Phase Nonprofit Mind 79

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

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Benefit Marketing Change Time 64

CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Take time to think through which data points will be the most beneficial.

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Audience Donor Survey Social Media 85

NonProfit PRO

JANUARY 27, 2023

Is this event still working for your audience, your organization, and your team? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders. Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events.

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Donor Mind Audience Fundraising 299

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. As we head into the new year, you’re likely evaluating last year’s successes and shortcomings, making this the perfect time to adjust your marketing strategies. Rely on your connections.

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Audience Marketing Nonprofit Search 98

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.

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Audience Practice Fundraising Profile 81

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’re frustrated and tired. Well, this webinar is where to start.

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Audience Video Storytelling Technique 79

Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. This analysis can help guide you towards what best engages your target audiences.

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Communication Fundraising Hints Test 291

Whole Whale

NOVEMBER 18, 2022

It’s a great time to show appreciation for our family, friends, and colleagues. Give thanks to your audience by sending appreciation emails. Your organization’s supporters have donated their time, attention, and/or dollars to help you drive impact this year. </strong> appeared first on Whole Whale.

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Mind Communication Practice Tips 52

Qgiv

SEPTEMBER 11, 2023

With Giving Tuesday right around the corner, it’s time to start thinking about your marketing strategy for the holiday. These key times to ask for donations on Giving Tuesday can help you increase your organization’s visibility throughout the day. The second highest time is from 4:00 p.m. to 8:00 p.m. to 2:00 a.m.

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Donation Giving Time Social Media 83

sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

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Audience Facebook Challenge Group 89

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. The sky’s the limit!

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Lesson Marketing Amazon Mobile 303

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Guide Create 304

Media Cause

OCTOBER 13, 2021

So, next time you’re in one of those meetings where every lead has a different goal in mind, remember that it really is possible to design user journeys that support fundraising, advocacy, and all the other objectives. The post An Integrated Approach to Audience Engagement appeared first on Media Cause.

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Audience Integration Advocacy Phase 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

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Social Media Media Organization Fundraising 250

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Search Engine Optimization. But you can change that.

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Action Practice Tips Seattle 257

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Artificial intelligence is simplifying the nonprofit slog work that ties up enormous banks of time and resources. For nonprofit managers who oversee tedious administrative work and grant proposal grinds, for instance, AI is a godsend for reducing time suck.

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Campaign Google Giving Nonprofit 196

Nonprofit Tech for Good

MARCH 4, 2023

While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy. 2) You can tailor social media to your audience. 2) You can tailor social media to your audience. 3) It’s a great relationship builder.

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Social Media Media Social Sponsor 330

Kindful

JUNE 24, 2021

No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. Have we tried different timing?

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Audience Question Test Review 62

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? You’ll then be prompted to enter your website’s URL, choose an account name, a country and a time zone. They know what products and services they want.

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WordPress Analytics Audience Google 100

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Test Nonprofit 203

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

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Slides Professional Tips Rhode Island 313

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Get Fully Funded

AUGUST 8, 2022

It takes resilience so that every time you hear “no,” you don’t let it stop you, especially when times are hard, the economy is tanking, or some other crisis is looming. Not only is asking for donations uncomfortable at times, but with SO many great causes out there to donate to, WHY would someone choose your cause? Y’all.

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Donation Time Money Gift 122

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 262

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors. Identify patterns.

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Media Interview Proposal News 115

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget.

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Tips Sponsor Method Nonprofit 103

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Finally, you’ll want to consider the time decay of your offered activities.

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Analytics Associations Model Metrics 169

Nonprofit Tech for Good

NOVEMBER 22, 2021

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

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Facebook Los Angeles Online Effective 266

Nimble AMS

NOVEMBER 17, 2024

A value-based pricing strategy ensures that pricing resonates the most with your target audience, ultimately increasing satisfaction and willingness to pay. Keep in mind, credit card surcharges are regulated by state governments and is illegal in certain states. These fees add up quickly over time.

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Associations Adopt Product Influence 116

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. This is important for two main reasons: This is not a one-time purchase, but a monthly investment you will likely be making in perpetuity. Keep that in mind when you make your selection.

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Application Marketing Nonprofit Evaluation 273

Nonprofit Tech for Good

SEPTEMBER 8, 2022

Look for a provider with online registration that populates an intuitive backend to manage player and sponsor information in real-time and in one accessible place. Get your event on donors’ minds early and in front of sponsors amid annual budget planning. Launch an Event Website. Send Save-the-Dates. Ready to Start Planning?

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Sponsor Fundraising Registration Contest 303

Kindful

APRIL 8, 2021

But if you’re like most nonprofit organizations, you don’t have a whole lot of extra staff or time to devote to chasing news anchors and movie stars to help you get your mission in the public eye. This blog post will help provide some quick tips and techniques for helping your mission get more attention in less time. In other words….

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Get Fully Funded

JUNE 28, 2023

As you reflect on these questions, keep in mind that this is a problem many organizations face. Fundraising can feel like a full-time job, and balancing it with your team’s practices, games, and tournaments presents an added challenge. parents, friends, and family of team members). Slow or disorganized payment processing.

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Software Time Fundraising Team 52

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

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Practice Fundraising Guide Channel 235