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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. This analysis can help guide you towards what best engages your target audiences.

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Korean Air replaced its iconic logo for the first time in 40 years

Fast Company Tech

Vasconcelos says the team tested hundreds of potential new versions of the Taeguk symbol. Doubling down on the blue allowed us to be more single-minded and confident, a trait of premium brands, Vasconcelos says. Ultimately, they landed on a fluid, ribbon-like iteration, rendered in one seamless blue stroke.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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From Mission To Message: Designing Marketing Materials That Inspire Action

Bloomerang

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event. Test both!

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 313
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. We’ll get to that next.

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