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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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A big impact with bite-sized social media

Candid

In any case, today’s audiences prefer shorter, bite-sized social media content, and Candid’s experimenting with ways to provide it. On LinkedIn , we use trivia questions and carousels to engage audiences about nonprofit sector data. Keep that in mind and create social media posts that can be read, watched, or viewed in under a minute.

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Which Event Formats Work Best?

Greater Giving

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. You’ll need to plan activities such as polls and breakout sessions to build a sense of community. Which Event Formats Work Best? How do your attendees engage best?

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

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8 Ways to Engage Gen Z Donors 

CauseVox

What comes to mind when you think of Gen Z? What might not initially come to mind–but is just as true–is that Gen Z is a tech-savvy, socially conscious generation characterized by a strong desire for authenticity, social impact, and transparency. Ally Global Instagram stories featuring polls to gain donor/user feedback 5.

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3 Political Campaign Marketing Tactics to Inspire Nonprofits

Nonprofits Source

During election years, everyone’s minds are on politics. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. According to a recent Hootsuite poll, only 20% of nonprofits feel ‘extremely confident’ that they are maximizing their social media potential. Let’s dive in!