Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

SEPTEMBER 8, 2022

Look for a provider with online registration that populates an intuitive backend to manage player and sponsor information in real-time and in one accessible place. Get your tech in place early so you can start promoting the tournament and collecting registrations as soon as possible. Launch an Event Website. The earlier the better!

Sponsor 306

Sponsor Fundraising Registration Contest 306

Nonprofit Tech for Good

JANUARY 30, 2021

95% of business meetings take place on platforms like Zoom and Microsoft Teams. Placing yourself in the role of your audience will allow you to think outside of your own box. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Slides 313

Slides Professional Tips Rhode Island 313

Kindful

JUNE 24, 2021

No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. Prospect names in your database . Lapsed donor reactivation .

Audience 62

Audience Question Test Review 62

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 207

Marketing Fundraising Test Nonprofit 207

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

Tools 282

Tools Effective Evaluation Nonprofit 282

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? ” It’s helpful to break these high-level goals down into measurable components.

Track 169

Track Associations Report Metrics 169

Nonprofit Tech for Good

JANUARY 30, 2021

95% of business meetings take place on platforms like Zoom and Microsoft Teams. Placing yourself in the role of your audience will allow you to think outside of your own box. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Professional 200

Professional Tips Online Slides 200

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

Tips 329

Tips Fundraising Management Cancer 329

Greater Giving

SEPTEMBER 17, 2024

Keep these percentage guidelines in mind: Live Auctions typically generate 66% of the income from your event. Maximize Your Event Attendance Once you’ve got the math in place for your auction items, it’s important to gather the right number and type of attendees to meet your revenue goals. Every calculation stems from this key number.

Comparison 92

Comparison Guidelines Goal Audience 92

.orgSource

DECEMBER 26, 2023

But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. That’s a different place than where we were, even 25 years ago.” Our teams are critically important. I see the role of associations in society contracting.

Associations 221

Associations Skills Culture United States 221

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Popular Event Formats In-Person Events In-person events occur in a specific place, such as a community center, park, or hotel. Virtual Events Virtual events take place entirely online.

Work 98

Work Poll Virtual Audience 98

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

Associations 320

Associations Product Virtual Survey 320

Get Fully Funded

JULY 2, 2024

Auctria provides a platform designed with fundraising events in mind, so each of our tools is built to support you every step of the way. Link to that website in emails from your organization, social media posts, and any other place you communicate about the event. Instagram, on the other hand, tends to have a younger audience.

Fundraising 52

Fundraising Social Media Websites Audience 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Media Guide Social 97

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Second, consider the other calls-to-action placed on the pages above. It’s actually a win-win! . ” will. This will encourage Google to use that content as a featured snippet.

Language 246

Language Google Search Reflection 246

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 303

Storytelling Digital Channel Profile 303

sgEngage

OCTOBER 24, 2024

When you think of the most critical tools for driving your nonprofit’s mission forward, what comes to mind? Whether you’re just building your organization’s first website or are considering redesigning your existing one, you’ve come to the right place for a crash course in visual web design. Let’s dive in! Color palette.

Websites 91

Websites Tips Images Nonprofit 91

Nonprofits Source

NOVEMBER 4, 2024

During election years, everyone’s minds are on politics. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Social Media Nonprofit 52

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Raisely already has UTM tracking in place, so you can automatically capture UTMs and other attribution data on donations and sign-ups. Are your conversion rates different for different audiences? Parameters in action.

Donor 285

Donor Track Facebook Campaign 285

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

Guidelines 105

Guidelines Audience Language Content 105

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions.

Create 283

Create Strategy Fundraising Virtual 283

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Its audience. Take a closer look at your auction’s audience. After loosely defining personas for your target audience, try to learn more.

Marketing 52

Marketing Strategy Registration Channel 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 81

Audio Podcast Content Phase 81

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . Keywords:

Google 336

Google Grant Guide Adopt 336

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. You do not need to apply during a certain period or be selected in place of other nonprofits.

Google 344

Google Grant Guide Nonprofit 344

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. The Digital Product Mix A definition of the digital products—websites, apps, services—that best address audience needs and promise the greatest, most scalable impact toward your goals.

Digital 78

Digital Time Nonprofit Product 78

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. We’ll explore the key components you need in place and how you can venture into paid media to move constituents through the giving funnel more effectively. An Audience-First, Data-Driven Approach Today’s digital landscape puts your audience front and center.

Digital 52

Digital Build Media Social Media 52

Qgiv

MARCH 11, 2022

Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit. These activities are about staying top of mind and establishing trust.

Marketing 98

Marketing Strategy Impact Exercise 98

Forum One

MAY 16, 2024

But with the right effort, you can ensure your accessible site grows even better for your audiences. Staying static because of “clearance” Conversely, sometimes text or features stay in place too long, with staff feeling that “we can’t change because it’s already gone through clearance.” Have an accessibility governance plan.

Accessibility 93

Accessibility Drupal Test Review 93

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 120

Nonprofit Audience Library Research 120

Bloomerang

JULY 27, 2021

You can apply the same blueprint again and again and know the stories will be well received by your audience. . Your audience is more likely to connect with one individual than they are with a massive group. After you choose your character, think about how you can make them relatable to the audience.

Story 127

Story Storytelling Indianapolis Indiana 127

Bloomerang

JANUARY 25, 2024

The past two years have seen a dip in overall giving, placing even more emphasis on the need for nonprofits to strategically boost both short and long-term funding. Segment donor audiences for communications that will land With more than 1.8 Following GivingTuesday and the end-of-year giving season in the U.S.,

Guide 87

Guide Fundraising Nonprofit Retention 87

Allegiance Group

MAY 13, 2024

Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories of a long-time staff member or volunteer. How To Use Your Digital Content Every piece of an archive is an untapped opportunity to engage your audience. You’ll also lose the stories they hold.

History 52

History Digital Files Fundraising 52

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. Worried that’s not a skill in your wheelhouse?

Storytelling 108

Storytelling Develop Strategy Help 108

Media Cause

APRIL 27, 2023

Here are five things to keep in mind to help create a standout nonprofit branding strategy. #1 While this might be challenging since your nonprofit likely has several audiences, all of whom are critical to your mission , it’s difficult to build a single-minded brand when you’re balancing the needs of five audiences.

Strategy 59

Strategy Voice Nonprofit Audience 59