Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 299

Storytelling Digital Channel Profile 299

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

Tools 278

Tools Effective Evaluation Nonprofit 278

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 250

Social Media Media Organization Fundraising 250

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. You do not need to apply during a certain period or be selected in place of other nonprofits.

Google 341

Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

APRIL 24, 2020

For many people, issues that are out of sight are also out of mind. Gamers, some with enormous fan bases in the tens of millions, host live streams where they play video games and interact with their audience as a tool to raise money for nonprofits. How can you use VR and AR as a tool for nonprofit donations?

Trend 328

Trend Fundraising Voice Stream 328

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Second, consider the other calls-to-action placed on the pages above. It’s actually a win-win! . ” will. This will encourage Google to use that content as a featured snippet.

Language 246

Language Google Search Content 246

Nonprofit Tech for Good

JANUARY 30, 2021

95% of business meetings take place on platforms like Zoom and Microsoft Teams. Placing yourself in the role of your audience will allow you to think outside of your own box. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Professional 196

Professional Tips Online Slides 196

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions.

Create 279

Create Strategy Fundraising Virtual 279

Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. Then they placed the same ad spend against both. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. To recap: Create videos regularly with mobile in mind. Save the Best for First. Timeliness Is Everything.

Social Media 260

Social Media Video Marketing Practice 260

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Raisely already has UTM tracking in place, so you can automatically capture UTMs and other attribution data on donations and sign-ups. Are your conversion rates different for different audiences? Parameters in action.

Donor 281

Donor Track Facebook Campaign 281

TechImpact

AUGUST 27, 2014

The best way to identify these different audiences is to ask your volunteers. Not only will your volunteer coordinators be able to easily organize groups or assign tasks, but your volunteers are more likely to fulfill their reasons for volunteering in the first place, and therefore more likely to return in the future. Build teams.

Volunteer 250

Volunteer Charlotte Strategy Nonprofit 250

Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. These clues will help lead them to locate the ultimate prize concealed in a public place. A Gala is a well-known charity fundraising event. 15) Brand design contests.

Virtual 339

Virtual Ideas Fundraising Stream 339

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Nonprofit Tech for Good

AUGUST 30, 2018

Once we have set something in place, such as a monthly donation, we tend to leave it in place. With this in mind, try and show that other people are supporting and/or donating to your cause. This simple word change has huge implications on gaining the attention and support of audiences.

Money 216

Money Raise NPO Pledge 216

.orgSource

DECEMBER 26, 2023

But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. That’s a different place than where we were, even 25 years ago.” Our teams are critically important. I see the role of associations in society contracting.

Associations 221

Associations Skills Culture United States 221

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. And they actually provide more opportunities to engage than you might think.

Ideas 349

Ideas Online Fundraising Social Media 349

CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

Audience 85

Audience Donor Survey Demographics 85

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. After that seamless technology is in place, these are strategies that bring data to life. You don’t need to have the mind-reading skills of Counsellor Troi on your team.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 6) Use web-based tools to keep everyone on the same page and all the information in one place. 4) Make sure registration is easy and accessible.

Practice 245

Practice Tips Fundraising Sponsor 245

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. On behalf of your organization, investigate ways to receive money that the organization may not have in place already.

Fundraising 335

Fundraising Mail Law Donation 335

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Related Resources: How to Find and Engage Major Donors.

Strategy 267

Strategy Fundraising Social Media Nonprofit 267

Nonprofit Tech for Good

OCTOBER 10, 2021

Whether inclement weather causes an event to be canceled or local circumstances require a change in format, event organizers should have a plan in place ahead of the tournament. 2) Have a Backup Plan. Be sure to have a plan for a rain date (if applicable—check your contract with the golf course) and determine how you’ll handle refunds.

Practice 238

Practice Fundraising Sponsor Registration 238

.orgSource

APRIL 8, 2024

I hope you enjoy this snapshot of a conversation that left me with more questions than answers, a place where I always love to be. They get invited to places like Davos, but it’s not their speed. But it would have been inspiring to belong to a group of like-minded innovators. What hell looks like for your audience.

Associations 251

Associations Alternative Industry Articulate 251

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Finally, SmartActions allows you to set up trigger points such as an email to the Development Director when a major gift comes in, allowing you to keep high priority donors at the top of mind. .

Relationship 240

Relationship Software Management Pledge 240

Bloomerang

JULY 27, 2021

You can apply the same blueprint again and again and know the stories will be well received by your audience. . Your audience is more likely to connect with one individual than they are with a massive group. After you choose your character, think about how you can make them relatable to the audience.

Story 127

Story Storytelling Indianapolis Indiana 127

Association Analytics

JULY 27, 2021

If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. With a taxonomy in place you’ll be able to: Analyze performance : Look at the specific performance of one piece of content against other pieces. Keep your audience in mind as you create content. Start at a macro- level.

Taxonomy 169

Taxonomy Content Data Strategy 169

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? ” It’s helpful to break these high-level goals down into measurable components.

Track 169

Track Associations Report Metrics 169

fusionSpan

JULY 15, 2024

This was so top-of-mind for the group that it was not only present in every AI session we attended but also a major topic in almost every break-time or lunch conversation we joined. A data maturity assessment is a great place to start and will help define the current state, challenges, and opportunities in front of an organization.

Audience 59

Audience Associations Data Chicago 59

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Keep in mind, not all social media engagements are created equal. Some engagements are more valuable than others because they show a deeper level of audience interaction. Engagements are the currency of online content.

Social Media 122

Social Media Track Conversation Media 122

.orgSource

MARCH 28, 2023

It’s a word that deserves a prominent place in every management team’s playbook. An open mind and the ability to connect and collaborate with diverse groups and people (especially those who don’t share your point of view) creates the nuanced vision needed to imagine multiple outcomes. But COVID reinforced that lesson.

Milwaukee 221

Milwaukee Wisconsin Associations Lesson 221

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. For the purposes of our exercise, let’s say our story takes place in India.

Storytelling 139

Storytelling Fund Raise Music 139

Nonprofit Tech for Good

DECEMBER 14, 2022

By Sean Kosofsky , is the Nonprofit Fixer and founder of Mind the Gap Consulting. Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. This may be used as a surprise benefit.

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Donor Sponsor Accessibility Music 330

Association Analytics

MARCH 1, 2022

Quick wins will give you tangible results to keep data top of mind throughout your organization. Build a diverse core team with colleagues from across the organization: membership, marketing, events, learning, IT and operations are good places to start. Keep your communication style simple to capture the attention of your audience.

Analytics 169

Analytics Chapter Associations Data 169

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. Worried that’s not a skill in your wheelhouse?

Storytelling 113

Storytelling Develop Strategy Help 113

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119

Nonprofit Audience Library Research 119

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Strategy Media Social 111