Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.

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Create Strategy Fundraising Virtual 279

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 299

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Guide Create 303

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. Email #2: Follow Up With Unengaged Donors .

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Template email Campaign Fundraising 317

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

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Social Media Media Organization Fundraising 250

Nonprofit Tech for Good

JUNE 20, 2022

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). We know you’re asking yourself, “Why on Earth would a person pay anything when they don’t have to?!” .

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Campaign Fundraising Utah Alabama 301

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 325

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

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Tools Effective Evaluation Nonprofit 278

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But, just in case, here’s a couple pointers.

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Action Practice Tips Seattle 257

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Finally, don’t be afraid to try something new.

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. Selecting compelling items that appeal to your audience can significantly impact your fundraising results. By doing so, you can choose prizes that appeal to them personally.

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Tips Online Management Help 261

Nonprofit Tech for Good

JULY 4, 2021

As your supporters slowly get more comfortable with stepping out in 2021, there are plenty of opportunities for in-person, virtual, or hybrid auctions, depending on their needs. Personal training sessions. The more personal your interactions with supporters, the better. Host a hybrid auction that anyone can attend.

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Ideas Online Fundraising Social Media 349

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Offer to help write (or edit) fundraising emails or letters. Cultivation. Prospecting.

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Fundraising Mail Law Donation 335

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection. More on this below.)

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Application Marketing Nonprofit Evaluation 272

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Natural language queries are web searches reflecting your normal spoken language like you might express if you were asking the question verbally of another person.

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Language Google Search Content 246

.orgSource

JANUARY 22, 2024

By designing systems, products, and services from the perspective of their human users, we can compensate for, and even exceed, what might be accomplished in a person-to-person transaction. Every person on your staff must have access to data and understand how to use it to improve member relationships.

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Life Digital Data Skills 221

Nonprofit Tech for Good

NOVEMBER 5, 2022

What’s more, golfers often tap into their personal and professional networks to field a team, which expands your tournament’s reach and donor pool and opens doors for further stewardship and partnerships. Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience.

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Trend Fundraising Sponsor Registration 323

Bloomerang

SEPTEMBER 28, 2021

Today’s question comes from a board member who wants advice on hosting in-person events vs. continuing with virtual fundraising. . Dear Charity Clairity, I’m on the board of a local nonprofit, and we’re exploring the idea of hosting an in-person fundraiser in May 2022. I know it’s hard to predict how the spring will look.

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Personal Virtual Survey Charity 110

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, here are six incredible tips from public speaking coach, Eileen Smith of Spokesmith , that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Use a “design thinking” technique called audience empathy….

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Professional Tips Online Slides 196

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. It is simple enough to know where you are soliciting in person, sending a letter, or submitting a grant application. Many nonprofits find that this option provides them with peace of mind, and allows them to focus on their mission. This may seem simple, but there’s a catch.

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Online Registration Fundraising Law 328

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Driving in-person actions such as adopting an animal . A Real-Life Example.

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Google Grant Guide Adopt 336

Nonprofit Tech for Good

MARCH 25, 2022

While many of these fundraising event staples are great, such as fancy galas and golf tournaments, circumstances aren’t always ideal for in-person gatherings. Here are a few ideas about how to make virtual/hybrid versions of your favorite in-person events. However, that doesn’t mean you have to miss out on the fun. 3) Cooking classes.

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Virtual Ideas Fundraising Stream 339

CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 85

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

JANUARY 17, 2020

It also allows you to reach broader audiences. It is simple enough to know where you are soliciting in person, sending a letter or submitting a grant application. Many nonprofits find that this option provides them with peace of mind, and allows them to focus on their mission. It may seem simple, but there’s a catch.

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Online Fundraising Registration Law 290

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility.

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Campaign Google Giving Nonprofit 195

Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Unpacking the story of just one person (or chimp) who your organization has helped can get people emotionally invested in your organization.

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Social Media Video Marketing Practice 260

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. These segments allow you to send targeted messages and appeals to specific groups and specific times, making outreach feel more personal and timely.

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Marketing Fundraising Test Nonprofit 203

.orgSource

SEPTEMBER 10, 2024

We can provide instant responses that are personalized and meaningful. Listening to data with an open-minded desire to hear the truth brings a level of transparency that builds trust and is highly attractive to members. Data analytics and AI chatbots give us the ability to take member support and education to new levels of relevance.

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Technology Collaboration Associations Interaction 221

Nonprofit Tech for Good

JULY 16, 2023

Through the lens of content, brand building is actually audience building. When generating content that builds an audience, EVERYONE and EVERYTHING is useful and can contribute something valuable. Most importantly, let their personalities shine through. These folks don’t have to be writers or communications pros.

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Leadership Strategy Nonprofit Collaboration 199

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022.

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Strategy Fundraising Social Media Nonprofit 267

.orgSource

DECEMBER 26, 2023

On the contrary, my personal experience suggests they are meant for each other. But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. Build the Human Skills AI and EI might seem to be an odd couple for any number of reasons.

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Associations Skills Culture United States 221

.orgSource

DECEMBER 26, 2022

Visiting with clients and colleagues in person was a highlight of the year. The motivation to build stronger relationships, both remote and in-person, resonated across the association community. The September 29 conference was a meeting of minds and a journey to discovery. But, before we welcome a new year, let’s toast 2022!

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Culture Technology Community Associations 221

Nonprofit Tech for Good

OCTOBER 10, 2021

A survey conducted by the Association of Fundraising Professionals reports that in 2020, nearly 64% of nonprofits had to cancel at least one in-person fundraising event, and more than 50% converted at least one in-person event to a virtual event. 2) Have a Backup Plan. 7) Communicate With Participants. What About 2022?

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Practice Fundraising Sponsor Registration 238

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising. Consider all the ways that museums engage online.

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Museum Culture Audience Digital 70

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Be mindful not to overweigh activities that have limited opportunities for participation (i.e. For this audience, you may want to focus on average spend or membership tenure over the average score.

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Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169