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How to acquire and engage new advocacy audiences

EveryAction

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. While keeping in mind our three components, of course!)

Advocacy 177
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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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Five Digital Trends and Strategies to Help Museums and Cultural Organizations Reach Audiences Today

Forum One

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

Museum 52
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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Audiences wanted to get informed on current events. It’s a ripple effect, a tiny drop that falls in the mind of the documentarian and crashes waves through all the documentary characters and industry experts, that reaches a crescendo of news outlet headlines, public policy creation and privatized reform. To keep up.

Audience 156
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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Audiences wanted to get informed on current events. It’s a ripple effect, a tiny drop that falls in the mind of the documentarian and crashes waves through all the documentary characters and industry experts, that reaches a crescendo of news outlet headlines, public policy creation and privatized reform. To keep up.

Audience 156
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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?