Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Conversation Track Media 122

sgEngage

AUGUST 10, 2021

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 116

Metrics Open Blackbaud email 116

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. That means your audience – students and their families – spend time there. Build your audience on those platforms. Set it up on your website and blog so that you can track your efforts. Your home base.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 345

Grant Google Guide Nonprofit 345

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98

Metrics Ratio ROI Sponsor 98

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members.

Associations 319

Associations Challenge Data Taxonomy 319

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. These metrics can then guide layout decisions, calls-to-action, and content structure.

Websites 97

Websites Design Collaboration Nonprofit 97

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 97

Social Media Media Tips Social 97

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Asking marketing about metrics versus handing down an answer that didnt match expected outcomes meant we could better align our goals with actual business priorities. This was crucial at the time.

ROI 78

ROI Channel Measure Results 78

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

Fundraising 238

Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. The CRM is the single source of truth for the organization, tracking all engagement for each donor. 2) A/B Testing Not sure what subject line to go with?

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52

Metrics Data Track Question 52

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. It outlines where you want to go and how to get there.

Digital 104

Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Pamela Grow

FEBRUARY 11, 2025

Track the Effectiveness of Your Stewardship After implementing your new stewardship strategies, monitoring their effectiveness is crucial. By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement.

Relationship 59

Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion.

Social Media 276

Social Media Calendar Content Media 276

Bloomerang

DECEMBER 2, 2024

As someone who analyzes hundreds of fundraising emails a year, here’s a process that you can follow to pinpoint where your email got off track and how to improve it in your next fundraising email. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results.

email 118

email Fundraising Rate Donation 118

The NonProfit Times

JANUARY 7, 2025

AdGood will track and report on key performance indicators (KPIs), including impressions served, ad engagement rates, audience reach and conversion metrics, according to the announcement from the organization.

NPO 52

NPO Las Vegas Accessibility California 52

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Social Media 169

Greater Giving

DECEMBER 2, 2024

Sponsorships Officer Like major donors, sponsors are a vital audience with whom your organization must build relationships to secure the funding or support it needs. According to Jitasa , grant management is an ongoing process that begins before funding is even secured.

Team 52

Team Fundraising Grant Gift 52

Whole Whale

APRIL 1, 2025

“To get more committed donors, you have to be thinking about how you’re growing and engaging your audience at all stages of the funnel. Committed: They stick arounddonating again, joining monthly, fundraising for you, and advocating for your cause. AWARE: Attracting New Donor Prospects Your goal: Get on their radar.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

TechCrunch

JULY 29, 2021

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. Every experiment we ran increased the demo request metric to some extent. There is no authoritative playbook for marketing these days.

Metrics 100

Metrics Marketing Phase Lecture 100

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores.

Associations 169

Associations Analytics Activism Active 169

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. So how do you track how satisfied your customers are with your website? Your website is a crucial brand touchpoint.

Measure 88

Measure Websites Metrics Audience 88

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. How do they reach their audiences? Will you need to pull in your IT team?

Application 276

Application Marketing Nonprofit Tools 276

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

TechCrunch

APRIL 14, 2023

4 SaaS engagement metrics that attract investors Image Credits: Tetra mages (opens in a new window) / Getty Images Past performance doesn’t always predict future results, but it’s the best place to find customer retention stats that have investor appeal. Cast your vote before Thursday, April 20!

Metrics 73

Metrics Survey Slides San Jose 73

Nimble AMS

JULY 31, 2024

As a leader, it’s vital to prepare for and execute an effective staff meeting to ensure your association is on track to hit its goals. Prewire the audience before meetings Prewiring audiences before beginning a meeting can help you transform your discussions. Take time to gather feedback about your association’s meetings.

Associations 101

Associations Strategy Tips Audience 101

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 105

Action Change Measure Metrics 105

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 127

Community Online Strategy Guidelines 127

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. You may be tracking the number of likes on a Facebook post. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals.

Data 122

Data Metrics Measure Goal 122

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Audience Hosting Metrics 98

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Once you determine these key conversion actions, write copy that drives your audience to take the next step. Make the intended next action crystal-clear to your audience so they follow through. Thats where calls to action (CTAs) come in.

Action 52

Action Causes Guide Audience 52

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience.

Analytics 169

Analytics Associations Case Study Data 169