Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. How can you make your video more searchable?

Search 59

Search Alternative Social Social Media 59

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 112

Nonprofit Audience Library Research 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Social 96

Media Cause

NOVEMBER 15, 2022

We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. Following them has allowed my work to resonate with a larger audience and honors the mission of the organizations I’m partnering with. . ALT Text Checker. Markup Validation Service.

Guidelines 52

Guidelines Accessibility Design Content 52

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. As illustrated below, the process is never finished.

Impact 119

Impact Management Organization Evaluation 119

Gyrus

MARCH 20, 2024

To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics. This could include metrics like increased sales, reduced error rates, and faster project completion times. Use metrics such as performance reviews, customer feedback, and productivity reports.

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics. This could include metrics like increased sales, reduced error rates, and faster project completion times. Use metrics such as performance reviews, customer feedback, and productivity reports.

ROI 52

ROI Train Training Practice 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 103

Online Fundraising Benchmark Adwords 103

Achieve

MAY 24, 2024

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. Use relevant hashtags in your caption to expand your audience and bring in new supporters.

Rate 52

Rate Retention Donor Campaign 52

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 273

Calendar Social Media Content Media 273

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. Create custom graphics for powerful quotes, statistics, and call-to-actions. Like mentions and replies.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona. What do they like?

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 106

San Francisco Organization Kiva Metrics 106

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You also need to manage attendees and view metrics like high-performing sessions, revenue, and audience behavior. . Attendee tracking and metrics.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You also need to manage attendees and view metrics like high-performing sessions, revenue, and audience behavior. . Attendee tracking and metrics.

Platform 40

Platform Online Registration Synchronous 40

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

Org 85

Org Raise Tools Help 85

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. Prime with your data : To personalize the AI-generated content, incorporate relevant information from your nonprofit, such as email copy, key metrics, goals, mission and core values. Build out code (see the bottom).

Ideas 52

Ideas Model API Language 52

Allegiance Group

FEBRUARY 27, 2024

This includes things like file downloads, form interactions, video views, and site searches. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. We can identify the key metrics that you should be monitoring. Say you had 100 new donors over the last month.

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We write the great tweet to go with that video. They take the curated content we share with them and translate it out to their audiences through the communications channels they maintain. With this data, we create reports, blog posts and other types of synthesis for external audiences. We pair actions with news.

Campaign 125

Campaign Conservancy Measure Method 125

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. And that brings us to the another task, testing and iteration. The testing was fun and it also helped me figure out how to script the close-end conversation that happens when you “Wake Up the Beth Bot.”

Script 106

Script Ethiopia Nonprofit Facebook 106

Qgiv

JANUARY 16, 2024

What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Zoom | Best software for video conferencing Zoom is a popular video conferencing and communication platform that can be used for both your event planning and for your fundraising event itself.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What are your communications objectives and the audience you want to target? What I learned is that most are defining success by the number of people who have circled them and are testing to see what content resonates with their audiences. Once they’ve mastered the work flow, the time investment is 1-2 hours per week.

Google 99

Google Time Nonprofit Blogger 99

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? Share a story, donate money, sign up for a contest, watch a video, etc.). How do think your target audiences will prefer to get info for this initiative? Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” Look into: Your primary audience. Starting a Nonprofit: Basic FAQs What is a nonprofit? In the U.S.,

Nonprofit 85

Nonprofit Files Policy Director 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni. It has to resonate with your audience and connect back to your school experience.

Practice 109

Practice Tips Social Meme 109

Achieve

JULY 2, 2019

If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? Does your audience already understand your mission? Share impact stories.

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

MARCH 10, 2021

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. The most important metric you should use when making decisions are conversions. . The post You Have a Google Grant—Now What?

Grant 61

Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 102

Turkey Social Media Mobile Oracle 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98