Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

If you haven’t been using the ”friends list” feature that allows you to group friends into categories, it might be more useful to you because you can filter the stories you see in News Feed or post an update for specific people They’ve now added “ Smart Lists “, these are the lists with the icons.

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sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Yes, that may dramatically reduce your target audiences. If you’ve been putting the whole story in your email, your time may be up.) The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.

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Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Practice Fundraising Guide Channel 228

Nonprofit Tech for Good

JULY 5, 2019

While your organization accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person-to-person) can drive even more meaningful engagement with your cause. . 7 Keys to an Effective Social Media Ambassador Program. 1) Determine your social media objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Social 96

Amy Sample Ward

DECEMBER 3, 2012

At that time, most of NetSquared’s content came from the community blog, where anyone working at the intersection of technology and social impact could create a profile and contribute to the blog with stories, case studies, and more. All of that translated to tweeting out links to blog posts all the time. Get your copy!

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Measure Review Network Case Study 222

NetWits

JANUARY 11, 2012

The message is that your audience has the gear to scan QR codes. The benefit here is that you can use these platforms native metrics to track the success of your QR code. There are great stories on the web about nonprofits who have seen success with QR codes, like Heifer Portland, The South Carolina Aquarium, and Maymont.

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Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 7) Tell your story. Nonprofits have the best stories to tell. Your next campaign will be more effective with storytelling, so it’s time to get everyone’s feedback when building your story.

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Calendar Social Media Content Media 272

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. The same is true for your audience.

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Metrics Social Media Track Media 81

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

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Strategy Fundraising Social Media Nonprofit 259

Nonprofit Tech for Good

AUGUST 9, 2021

Breaking news that communicates the story of your mission and programs. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. For example: 1. 3) Monitor your LinkedIn Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

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Measure Social Media Media Metrics 118

Amy Sample Ward

JULY 29, 2011

The network knows about us but isn’t yet directly connected – maybe their friend told them about a story or a news segment they heard on our station, or they have family members that attend an annual concert. Metrics Template. DIY Community Engagement Metrics. View more presentations from Amy Sample Ward.

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Social Media Public Media Community 178

CauseVox

MAY 29, 2024

Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. Using your donation tiers, impact metric, and any other messaging you want to place on the page, try to communicate the impact that each dollar raised helps to accomplish.

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Audience Gift Gambia Practice 73

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

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Story Data Storytelling Lesson 74

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future.

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Digital Report Practice Impact 110

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2013

With your metrics in hand, you know that visual content like infographics or text overlay images work really well with your audience. … Read More Content' You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

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Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). 1: Identify the Audience You Want Reach and Know What Motivates Their Giving. Most nonprofits typically have a number of diverse audiences that hold the keys to their success. 2: Identify results, metrics, and mini goals for your campaign.

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Fund Campaign Practice Giving 132

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. do you have stories of volunteers, staff, community members, or those you serve that could be sharing their stories in new or different ways to highlight your impact?

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Social Media Strategy Media Social 190

Bloomerang

MARCH 4, 2024

This blog post delves into practical strategies for transforming your nonprofit’s annual report into a compelling narrative that highlights your achievements, tells stories of transformation, and motivates your community to continue their support. The worst thing you can do is confuse your audience.

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Report Tools Storytelling Fundraising 103

Nonprofit Tech for Good

APRIL 10, 2022

There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement. It’s a good practice to tweet content relevant to breaking news stories. Breaking news relevant to your mission and programs. Be more generous and strategic in your follow back strategy.

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Twitter Practice Social Media Nonprofit 334

Allegiance Group

JUNE 4, 2024

One piece of data taken alone doesn’t tell the whole story. To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming.

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Metrics Track Data Question 52

Tech Soup

SEPTEMBER 24, 2014

The time has come to make your digital story stand out. With all that digital information available, how can your story possibly stand out? " Thumbnails attract the audience's eye and present visual information, which is especially important on a platform like YouTube. First, thumbnails are key!

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Story Digital Tips YouTube 64

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

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Story Report Data Blended 65

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Help uncover compelling or creative stories of impact to use in fundraising. Facebook , Reddit , LinkedIn , and Twitter have great options.

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Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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Audience Content Create Tips 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Then work backwards to identify what motivates your audience to get to the next run on the ladder. Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder. Does your organization have a ladder of engagement? … Read More

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

Moment—Using your data to tell stories, make decisions, and change the world.” ” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. Please share your story in the comments!

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Blended Measure Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements.

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Design Marketing Metrics Measure 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

It simply fails to recognize that their audience – time-poor, overloaded and busy corporate partners – respond far better to a solution to an existing problem than the addition of a new one. But these efforts will only build the company’s reputation if the success stories are told. Conferences Guest Post'

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like.

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Video Communication Strategy Stats 139

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

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Giving Metrics Retention Demographics 122

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Literacy 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

What I really like about the start up culture is the commitment to using metrics for learning and continuous improvement. As I quizzed each fellow about their key metrics and how they measure, they gave solid answers about their conversion rates, registration rates, and more. And, the use of rapid prototyping was impressive.

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sgEngage

JANUARY 17, 2024

As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. With nearly half a billion podcast listeners worldwide today, the format is very promising for nonprofit professionals who have detailed stories to tell. Produce content for a low cost.

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Audio Podcast Content Phase 84

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Tips Social 92