Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Social Media 96

Social Media Data Strategy Media 96

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Social Media 94

Social Media Media Strategy Social 94

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. Use photos in your designs, ads, social posts, emails, and more! Gauge audience preferences by exploring your metrics for your past content.

Audience 59

Audience Content Create Tips 59

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. At the same time, it can be a real challenge for association staff to translate them into something measurable. Pillar: Innovation What to track?

Track 169

Track Associations Report Metrics 169

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52

Metrics Track Data Question 52

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Website metrics. Email metrics. Social Media metrics. Audience engagement (e.g., Fundraising metrics. Conversion rate (e.g.,

Metrics 77

Metrics Digital Strategy Rate 77

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024.

Social Media 52

Social Media Data Media Strategy 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 230

Practice Fundraising Guide Channel 230

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey!

Social Media 52

Social Media Strategy Media Donor 52

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Build your audience on those platforms. Cornerstone.

Social Media 251

Social Media Media Social Slides 251

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Literacy 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. LinkedIn is a great resource for nonprofits because of its audience.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher.

Raise 332

Raise Fund Phase Audience 332

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. LinkedIn Pages. For example: 1.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Along with measuring against impact results, it is important to look at how much time has been invested. Sprout Social. By Sacha Evans.

Social Media 122

Social Media Channel Difference Media 122

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 261

Strategy Fundraising Social Media Nonprofit 261

CauseVox

SEPTEMBER 25, 2024

More and more organizations are using GivingTuesday as a booster shot to their holiday or year-end appeals to mix things up and reach broader audiences. Consider including on your site: Videos and photos to help narrate your story and that of the people you impact (mixed media is everything – how will you stand out?)

Campaign 89

Campaign Tips Storytelling Site 89

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 209

Social Media Media Avatar Organization 209

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 299

Digital Strategy Guide Create 299

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? But are these stats meaningful?

Metrics 77

Metrics Social Media Media Social 77

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Get the full webinar recording here ! Have a question? Just not sure?

Mail 97

Mail Results Benchmark United States 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. And, if you don’t bother to look at your data, get insights, and make changes – you are wasting your time.

Audience 109

Audience Social Media Content Media 109

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. Defining Community.

Social Media 178

Social Media Public Media Community 178

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

Library 79

Library Social Media Media Social 79

Candid

SEPTEMBER 7, 2023

What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. First, it saves time and energy.

YouTube 121

YouTube Tips Script Social Media 121

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

Twitter 336

Twitter Practice Social Media Nonprofit 336

sgEngage

JUNE 21, 2024

Email, social media, and direct mail are all nonprofit staples—but don’t stop there. Whether it’s GivingTuesday or the final day of a major fundraising campaign, texts are one of the best ways to spread the word about urgent calls for donations and attract attention to your time-sensitive campaign.

Marketing 99

Marketing Strategy Channel Rate 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Metrics ROI 52

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Are they paid, full-time, part-time?

United States 225

United States Social Media Interview Media 225

Get Fully Funded

AUGUST 19, 2024

While it might seem like a time-consuming task, doing the work upfront saves you time in the future. Tailoring messages to different donor segments, such as first-time donors versus recurring donors, is key to increasing engagement and retention. Ask donors directly about their preferences.

Data 59

Data Marketing Donor Mail 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Create customer personas.

Map 52

Map Digital Business Marketing 52

CauseVox

AUGUST 2, 2024

Use the Right Communications Platforms As a tech savvy generation that grew up with social media, Gen Z is very active on platforms like TikTok and Instagram. Creating an effective social media strategy will be essential to engaging with Gen Z. They appreciate posts that feel genuine and personal, and follow the trends.

Donor 91

Donor Social Media Demonstration Poll 91

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The M+R report highlights that November is the biggest month for Facebook Fundraisers, accounting for nearly a quarter of yearly revenue in 2018, so there’s no better time than right now to evaluate and refine your plan.

Facebook 217

Facebook Raise Fundraising Audience 217

Bloomerang

APRIL 17, 2024

Fortunately, data can help you make good decisions during uncertain times. Living in uncertain times Recent events have led to uncertainty in today’s world. Do you find yourself asking how to pivot during uncertain times? Will you bring in enough money to survive during these uncertain times?

Data 106

Data Metrics Measure Goal 106

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Its audience. Take a closer look at your auction’s audience.

Marketing 52

Marketing Strategy Registration Channel 52