Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Even though online revenue grew last year and the year before, every individual email metric declined. Social media audiences continued to grow in 2017. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

CauseVox

APRIL 29, 2021

See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI). Sign up for free today and see how you can raise more with less (and increase your ROI). List Your Resources. You also need a way.

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. ” There’s where I discovered a new passion – data visualization techniques for sense-making. … Read More

Blended 137

Blended Measure Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? What are your key metrics for success? Conversations.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy.

Reflection 76

Reflection Florida Social Media RSS 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences. Some Reflections.

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Reflection People Network Colorado 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What are the techniques and strategies that nonprofits use to find free agents? My nonprofit has found a free agent, now what? Trust me.

Comment 97

Comment Artist Social Media Hype 97

CauseVox

JULY 31, 2024

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. Peer-to-peer (p2p) is one of the best fundraising mechanisms with an even better ROI. Impact Created The second metric is the impact created by donors as part of the campaign. Visual storytelling does exactly that.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

There's nothing like having an audience to see where you got inside your own head too much. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 99

Ideas Online Guide Fundraising 99

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

Guide 130

Guide Fundraising Social Media Channel 130

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). This is also the time to create marketing materials for each segment of your nonprofit audience. Some solutions allow you to track key metrics via an online dashboard for various campaigns.

Ideas 80

Ideas Online Fundraising Tips 80

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Second, high fees of 40% or more make mobile fundraising unnatractive to nonprofits. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What reading level is your blog?

Social Network 50

Social Network Nptech Tag Network 50

Gyrus

JULY 12, 2024

Sales Training LMS platforms empower sales teams with relevant product knowledge, sales techniques, and customer engagement strategies, enhancing their effectiveness and performance in driving revenue. Progress Tracking Tracking and reporting tools to monitor learner progress, completion rates, and performance metrics.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

JULY 12, 2024

Sales Training LMS platforms empower sales teams with relevant product knowledge, sales techniques, and customer engagement strategies, enhancing their effectiveness and performance in driving revenue. Progress Tracking Tracking and reporting tools to monitor learner progress, completion rates, and performance metrics.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

JULY 12, 2024

Sales Training LMS platforms empower sales teams with relevant product knowledge, sales techniques, and customer engagement strategies, enhancing their effectiveness and performance in driving revenue. Organizations can reach a wider audience without geographical limitations and effectively deliver training and educational programs.

Learning Management 52

Learning Management System Learning Management 52

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Analytics and Measurement Techniques" (free to download). Altimeter Report: Social Media Analytics.

Social Media 100

Social Media Measure Strategy Media 100

Connection Cafe

MAY 22, 2017

Make sure they align with your target audience and are obtainable. Using the ROI and ROO metrics will help measure goals and/or criteria from a different points of view. ROI : Return on Investment is the revenue generated from the contributions made and is strictly a quantitative measure.

Fundraising 44

Fundraising ROI Award Course 44

Connection Cafe

APRIL 21, 2020

Social distancing and shelter-in-place orders are a critical part of the fight against COVID-19, but if your nonprofit has historically relied on events to engage audiences, how do you adapt? Let’s walk through the basics of adapting an auction to a virtual environment and then 5 tips for engaging your virtual audience.

Charity 30

Charity Strategy Online Virtual 30

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. We’ve developed a custom process that helps integrate your corporate giving tools and techniques with your business strategy.

Philanthropy 45

Philanthropy Business Trend Influence 45

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Care2

NOVEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is where I think some old school direct marketing techniques could come in handy.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is where I think some old school direct marketing techniques could come in handy.

Mail 28

Mail Social Media Online Fundraising 28