Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Yet, there are those constant nagging questions. What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

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Metrics Facebook Data Social 96

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

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Metrics Social Media Media Social 77

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience. How can you make your video more searchable?

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Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. Make your blog the place where you produce original content that’s tailored to your audience. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Stick to Facebook and Twitter.

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Social Media Media Social Slides 251

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Name: Carie Lewis. Website: HumaneSociety.org.

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United States Social Media Interview Media 225

Neon CRM

SEPTEMBER 1, 2023

Operations & Leadership 7 Donor Survey Questions You Should Be Asking 11 min read Read Now Set Realistic Strategic Goals Through Reporting Reports help guide board members on strategic goals and objectives. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

Guide 52

Guide Business Support Metrics 52

Amy Sample Ward

JULY 29, 2011

There were some similarities and differences in both the questions and perceptions around engagement and community. And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. The questions he raised include: ??is

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Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

Attitude 97

Attitude Social Media Measure San Francisco 97

Bloomerang

JUNE 1, 2022

Assess your previous year-end campaign and ask yourself the following questions: Did we reach our campaign goal? If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Round up metrics such as your: Fundraising total.

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Guide Giving Nonprofit Mail 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

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ROI Social Media Metrics Conference 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. 5. Images, Questions, and Comments Inspire Facebook Engagement.

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Practice Tips Social Meme 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like.

Video 139

Video Communication Strategy Stats 139

Qgiv

AUGUST 21, 2023

Different platforms have unique audiences and trends for you to use to your advantage. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. higher than the rest of the year and leads to higher donor retention as well.

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Template Retention Stream Social Media 98

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Join online fundraising communities and ask lots of questions and monitor for great ideas. Facebook , Reddit , LinkedIn , and Twitter have great options. Spend two hours googling “creative fundraising ideas” to get inspired.

Fundraising 328

Fundraising Mail Law Donation 328

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 59

Software Virtual Integration Analytics 59

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you.

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Social Media Channel Difference Media 122

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Measure Relationship Metrics San Francisco 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

Social Media 116

Social Media Measure Action Media 116

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

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email Guide Newsletter Social Media 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. Is Twitter A Traffic Tool, Not. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets.

Twitter 74

Twitter Ratio Google Artist 74

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

They crowdsourced questions that we discussed and then we opened it up for audience q/a. ” @ kanter launches with a perfect question. 2 What is the metric to track. Sharpen your data collection to just 3 questions. Audience shouting “I failed!” KanterSEA. — kantersea 1 Define success.

Seattle 99

Seattle Measure Data Hosting 99

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. They are ideal for increasing visibility of event invitations, questions, photos or important news in a targeted fashion.

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Facebook Los Angeles San Francisco Demographics 133

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

What questions did you ask? During our brainstorming session we posed such questions as, “What is the point of using social media?” Who is our audience and who do we want them to be?” These questions were submitted to the brainstorming team the day beforehand so each person had time to reflect. What prep did you do?

Measure 97

Measure Social Media Media Social 97

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. For each major marketing initiative answer the following questions. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

Online 71

Online Tips Calendar Test 71

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

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ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 98

Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Are you seeing this with donations or perhaps a better ‘Little Bets’ question is what have you learned? Pinboards appear to have a longer life-span than a facebook or twitter post. There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned.

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Sierra Leone Case Study Benchmark Comparison 129

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Next I ask, do you have a half-hour to brainstorm 30 questions that you can ask your network as part of your Facebook content strategy?

Social Media 101

Social Media Effective Media Social 101