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The Death of the Open Metric (and other freak outs)

sgEngage

And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking. Tracking opens as the sole metric for engagement is no longer accurate. Yes, that may dramatically reduce your target audiences. You’re non-profits, after all. To be successful, we have to change with it.

Metrics 115
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Let Data Drive Your Decisions

Bloomerang

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Unsurprisingly, most organizations collect data through forms, questionnaires, surveys, databases, and customer relationship management systems. Think about what metrics you will use.

Data 106
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. See how AANA accomplished this with their first-ever virtual event and ultimately made $70,000 in profit.

Analytics 169
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Nonprofit Fundraising Strategy: Guide, Best Practices, & More

Qgiv

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Additionally, you can look for major gifts from giving societies, philanthropic efforts at for-profit companies, or sponsorships. And the list goes on.

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Building a Strong Future: A Step-by-Step Guide to Non-Profit Planning

The Modern Nonprofit

Estimated Reading Time: 11 minutes Building a Strong Future: A Step-by-Step Guide to Non-Profit Planning Feeling overwhelmed by the challenges your non-profit faces? Many non-profits struggle without a solid plan in place. So, why do so many non-profits find themselves in hot water? You’re not alone.

Profit 59
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Engaging Your Donor Community: 5 School Fundraising Tips

sgEngage

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Choose a fundraiser that educates students. Movie nights.

Donor 82
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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 106