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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

Track 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! Make it simple for your audience. And of course, make it easy! Provide context you can refer back to.

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Let Data Drive Your Decisions

Bloomerang

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

Data 106
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Which Event Formats Work Best?

Greater Giving

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Popular Event Formats In-Person Events In-person events occur in a specific place, such as a community center, park, or hotel. Virtual Events Virtual events take place entirely online.

Work 98
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Thursday Thoughts: engaging advocates all year round

EveryAction

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143
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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? The scope of your nonprofit’s rebrand depends on your goals.

Nonprofit 112
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How to effectively communicate impact to nonprofit stakeholders

ASU Lodestar Center

Storytellers strategically place the donor or prospect into the story, allowing them to help solve a problem, making them a hero. Combining anecdotes with metrics that illustrate the problem can invite donors to be a part of the solution. The flow of a compelling story is audience ? Evidence of impact comes through testimonies.