Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 94

email Marketing Guide Nonprofit 94

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

Grant 104

Grant Impact Google Nonprofit 104

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Many people create Facebook Fundraisers around their own schedules, especially for birthdays and other special occasions, so don’t expect them to align with your organization’s campaigns. Year-Round Promotion.

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Facebook Fundraising Raise Campaign 242

Nonprofit Tech for Good

MAY 22, 2020

Want to control who watches your virtual event and make it available to only certain people? Want to control who watches your virtual event and make it available to only certain people? For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

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Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 359

Grant Google Nonprofit Guide 359

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

Association Analytics

JUNE 21, 2023

But when it comes to a troubling relationship with your data, can you turn to those same people? 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Forum One

JANUARY 20, 2022

Website metrics. Session duration (how long did people stay on your site?). Traffic source (how did people find your site? Email metrics. Response rate (how often did people reply directly to your email?). Click-through rate (what content got people to click through?). Social Media metrics.

Metrics 88

Metrics Digital Strategy Social Media 88

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 238

Marketing Fundraising Nonprofit Social Media 238

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Tips Social 98

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Giving Tuesday.

Fundraising 299

Fundraising Strategy Nonprofit Social Media 299

Fast Company Tech

APRIL 25, 2025

To recognize the brands that have significant cultural relevance, find unique and powerful ways to connect with audiences, and of course, drive business impact. Its what forges emotional connection with people. Cultural relevance is one of the most important metrics for any brand today. Tell us your story!

Culture 61

Culture Audience Application Metrics 61

Bloomerang

DECEMBER 2, 2024

Here’s what the funnel includes: The universe: This is the group of people receiving your email. If for some reason you sent the email to less people than you meant to, you may have identified your problem. Human error happens and there are times when we send an email to the wrong people and that can impact the email results.

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email Fundraising Rate Donation 117

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. Social media aims to connect people with people. 2) Choose the right people.

Social Media 276

Social Media Media Effective Program 276

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Build : Some people initially think that building an in-house solution is less costly as there is no recurring annual fee that is common with most software products today. People can be adverse to change.

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Software Build Analytics Associations 321

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

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Metrics Ratio ROI Sponsor 98

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. These metrics can then guide layout decisions, calls-to-action, and content structure.

Websites 98

Websites Design Collaboration Nonprofit 98

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. You can even encourage people to share their own story as part of your campaign.

Storytelling 271

Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

JULY 10, 2019

As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target?

Fundraising 280

Fundraising Social Social Media Channel 280

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Fundraising Practice Guide Campaign 246

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

Associations 169

Associations Track Report Metrics 169

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. The good news? This was crucial at the time.

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ROI Channel Measure Results 78

Whole Whale

APRIL 1, 2025

“To get more committed donors, you have to be thinking about how you’re growing and engaging your audience at all stages of the funnel. And then think about how you can create more opportunities to reach more people with that type of content. AWARE: Attracting New Donor Prospects Your goal: Get on their radar.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

Forum One

NOVEMBER 11, 2024

You’ve likely heard people talking about “digital transformation.” Ask people across industries—and even your own organization—what this term means to them, and you’ll likely receive a wide range of answers. Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for.

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Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

APRIL 3, 2022

Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Be aware of key accomplishments, metrics, testimonials, and milestones. People who feel connected to the organization are more likely to stay involved. your neighbors.

Fundraising 359

Fundraising Donation Donor Social Media 359

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress. Create segmented communication lists to develop tailored content for specific audiences. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

TechCrunch

JULY 29, 2021

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. Every experiment we ran increased the demo request metric to some extent. What do you hope people take away from your talks?

Metrics 100

Metrics Marketing Phase Lecture 100

AccelEvents

AUGUST 19, 2021

Online events draw in audiences from around the globe. Virtual trade shows , virtual career fairs , remote school fairs, online networking events , and virtual conferences, and other academic events are great opportunities to meet with people all over the world. 6 Ways to Get People to Visit Your Virtual Exhibitor Booth.

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Virtual People Badge Sponsor 98

Allegiance Group

MARCH 17, 2025

People are better at recalling information from images than text. Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. A high number on one metric could mean poor performance. Why is data visualization so effective?

Story 52

Story Data Chart Nonprofit 52

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Social Media 169

Nonprofit Tech for Good

JANUARY 17, 2019

By improving the visibility of your posts you are able to involve more people and thus, you’ll also have more creative ideas. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion.

Social Media 279

Social Media Calendar Content Media 279

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For smaller associations, one or two people can wear multiple hats to move this initiative forward. Start discussing what metrics will help you make overarching decisions.

Associations 169

Associations Analytics Active Activism 169

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Thousands of people might see your content, but it won’t be relevant for everyone.

Social Media 122

Social Media Conversation Track Media 122

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. 1 Create Visually Appealing Content Increase Visual Appeal To Increase Engagement People love to re-share content that looks good.

Audience 59

Audience Content Tips Create 59

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads.

Online 59

Online Build Nonprofit Social Media 59

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. Volunteers are donors: 79% of people who volunteer with a nonprofit also give to that organization. An optimal volunteer recruitment plan should include the following components: A well-defined target audience.

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Volunteer Ideas Skills Social Media 59

Fast Company Tech

MARCH 13, 2025

Its hard to imagine people clicking through in this era of content fast food. In the absence of these new notes, people might make the false assumption that a post is true. Links to external sources can be included to provide more in-depth information, though they admitted that this adds another step for the reader to take.

Community 90

Community System Headline Design 90