.orgSource

JUNE 24, 2024

Over the last decade, we’ve focused on defining how an organization that strives to be best in class should look and act. You can produce Nobel-worthy content, have an award-winning website, and a list of member benefits as long as your arm. But if those offerings aren’t enticing your audience, then you’re not delivering value.

Associations 221

Associations Metrics Professional Digital 221

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Consumers can see up to 10,000 ads per day.

Audience 59

Audience Content Create Tips 59

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. For example, if you track just how many people come to your website, it doesn’t give you much action. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. I really appreciate that Fenton has included a similar recommendation.

Metrics 227

Metrics Social Media Media Social 227

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

Metrics 52

Metrics Impact Guide Literacy 52

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. But where should you start when it comes to finding the right fundraising website for your nonprofit? transaction fee per donation.

Websites 78

Websites Paypal Fundraising Nonprofit 78

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Qgiv

SEPTEMBER 25, 2024

A nonprofit CRM is among the most essential tools for your organization to increase support, grow fundraising , and work more effectively toward its missions. This guide will cover everything your organization needs to know about CRMs, their benefits, and top options for your needs, including: What is a nonprofit CRM?

Organization 52

Organization Nonprofit Donor Platform 52

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Organizations are always changing. A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience.

Online 232

Online Hunger Metrics Drupal 232

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 230

Practice Fundraising Guide Channel 230

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Let’s begin.

Online 52

Online Associations Metrics ROI 52

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. These awards honored Forum One’s work in building websites, digital tools, and virtual experiences for our clients.

Award 83

Award Oregon Museum Policy 83

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 97

Mail Results Benchmark United States 97

Forum One

SEPTEMBER 17, 2024

We’re using the occasion to reflect on ways to iterate and enhance our strategies to drive climate action: Engaging Design that Sparks Public Engagement We craft digital communications that resonate with global audiences and drive progress in environmental and conservation issues.

Action 71

Action Digital Strategy Conservancy 71

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 224

Facebook Fundraising ROI Metrics 224

CauseVox

SEPTEMBER 25, 2024

Many organizations start fundraising before GivingTuesday, either around Thanksgiving, or even as early as late October; others incorporate GivingTuesday into their year-end fundraising campaign. Even once you’ve reached your GivingTuesday-specific goals, you can keep things going through December 31.

Campaign 89

Campaign Tips Storytelling Site 89

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Gmail, Yahoo, etc.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 60

FAQ Organization Analytics Google 60

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Qgiv

NOVEMBER 9, 2023

A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public. It includes your organization’s mission, vision, values, and unique selling proposition. Increase awareness of your organization and its mission. Strengthen your organization’s reputation. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

JUNE 21, 2024

Depending on your unique marketing and fundraising goals, you might also use texts to thank donors, request feedback, promote events, share links to your website or social media , and more. These texts should serve as a good starting point and be easy to tailor to specific audiences and needs. These use cases are just the beginning.

Marketing 99

Marketing Strategy Channel Rate 99

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. They directly contribute to the organization’s programmatic mission, making a significant difference in the lives of those they serve.

Product 89

Product Develop Impact Case Study 89

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. AuSM had some additional elements that let them take those audience members from “interested” to “donor”. How did they do so well?”

Examples 86

Examples Websites North Carolina Award 86

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. For your classes to be successful, you’ll need an audience. Let’s get started!

Ideas 52

Ideas Organization Fundraising Classes 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem. Explain the next steps.

Communication 90

Communication Campaign Channel Measure 90

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience.

Video 100

Video Support Tips Audio 100

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. The main advantages of hybrid events include: The ability to reach a larger and more diverse audience while providing an in-person experience for those who prefer it.

Work 98

Work Poll Virtual Audience 98

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! To increase your website traffic? Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. To secure new volunteers? To build your online brand? Of course not!

Social Media 209

Social Media Media Avatar Social 209

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Get Fully Funded

AUGUST 19, 2024

Engagement: Engagement metrics like event attendance, volunteering, email opens, and social media interactions highlight active and passive supporters. Social Media Platforms Platforms like Facebook, Instagram, TikTok, and Twitter are ideal for reaching a broad audience and providing real-time updates.

Data 59

Data Marketing Donor Mail 59

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Candid

JANUARY 30, 2023

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. But what if you decide to rebrand your nonprofit?

Nonprofit 112

Nonprofit Audience Library Research 112

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Channel 52