Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Metrics 230

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. Move beyond channel-specific metrics and adopt a holistic view of donor engagement.

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Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Guide Create 304

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Websites Content Tips Nonprofit 273

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Content Create Audience Video 294

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

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Grant Impact Google Nonprofit 100

sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Yes, that may dramatically reduce your target audiences. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact.

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Metrics Open Blackbaud email 116

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

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Metrics Ratio ROI Sponsor 98

NonProfit PRO

SEPTEMBER 21, 2021

This resource contains five key tactics designed to help you raise more at year-end by knowing what metrics matter; craft compelling campaigns by learning what messages will resonate most with your target audiences; save your team precious time at year-end through automation. There’s so much competition for attention at year-end.

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Fundraising Metrics Attention Audience 182

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

MAY 22, 2020

With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience. For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

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Virtual Fundraising Tech Broadcast 328

TechCrunch

MAY 1, 2023

This metric may vary by stage, but Series A and onwards is when it becomes critical for a company to have PMF. You may have found product-market fit with an audience segment, but how big is that audience? “It doesn’t mean you’ve launched a product and scaled it to millions of customers and users,” he said.

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Metrics Product Marketing Boston 89

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! Make it simple for your audience. And of course, make it easy! Provide context you can refer back to.

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Associations Challenge Data Taxonomy 319

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. These metrics can then guide layout decisions, calls-to-action, and content structure.

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Websites Design Collaboration Nonprofit 96

Candid

OCTOBER 16, 2024

Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices. They pick a goal, define strategies, and stay focused on the small handful of metrics that measure the execution of the strategy. The resulting confusion and paralysis can cause low conversion rates.

Fundraising 98

Fundraising Nonprofit Grant Language 98

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

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Facebook Fundraising Raise Campaign 223

CauseVox

MAY 29, 2024

Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. Using your donation tiers, impact metric, and any other messaging you want to place on the page, try to communicate the impact that each dollar raised helps to accomplish.

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Audience Gift Gambia Practice 75

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

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Associations Track Report Metrics 169

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Tips Social 94

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Budgeting: Prioritize audience needs. Rather than allocating budgets by channel, focus on the specific needs of different audience segments. Consider tailoring your approach based on audience behaviors, attributes, and insights.

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Fundraising Channel Audience Donor 59

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 204

.orgSource

JUNE 24, 2024

But if those offerings aren’t enticing your audience, then you’re not delivering value. Associations must focus on deeply listening to these three groups; then, understanding and addressing their unique needs: To deliver value, your offerings must entice the audience.

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Associations Professional Leadership Skills 221

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Guide Nonprofit 341

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

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Software Build Analytics Associations 321

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Fundraising Practice Guide Campaign 235

Allegiance Group

MARCH 17, 2025

Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. Towards a Solution: User Research To understand how the Scorecard could better resonate with users, AARP took a step familiar to the best content creators: audience research.

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Story Data Chart Nonprofit 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

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Fundraising Strategy Nonprofit Social Media 269

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

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Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health. 3) Monitor your LinkedIn Analytics.

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Linkedin Practice Nonprofit Social Media 360

Nonprofit Tech for Good

JULY 5, 2019

Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . To find the right people, be curious and open.

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Social Media Effective Media Program 272

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress. Create segmented communication lists to develop tailored content for specific audiences. How does mobile giving work?

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Mobile Giving Guide Nonprofit 105

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. It outlines where you want to go and how to get there.

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Digital Time Nonprofit Strategy 104

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores.

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Associations Analytics Activism Activities 169

Bloomerang

DECEMBER 2, 2024

You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience. If the open rate is lower than what you normally see with email open rates, this is a point of improvement for your email.

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email Fundraising Rate Donation 118

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads.

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Online Build Nonprofit Social Media 52

The NonProfit Times

JANUARY 7, 2025

AdGood will track and report on key performance indicators (KPIs), including impressions served, ad engagement rates, audience reach and conversion metrics, according to the announcement from the organization.

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NPO Las Vegas Accessibility California 52

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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Audience Content Tips Create 59