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How to get media to cover your nonprofit 

Candid

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. They still rely on external media outlets to help get the word out about their work and raise their profile.

Media 115
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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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NPR CEO Katherine Maher makes the case for why public radio is essential to American democracy

Fast Company Tech

Tomorrow, NPRs CEO Katherine Maher goes before a DOGE congressional subcommittee to defend the public media outlets case for federal funding. Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

She helps brands grow engagement and build relationships with their audience. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. These are your social media ambassadors. . Social media aims to connect people with people. 1) Determine your social media objectives.

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A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

Allegiance Group

For many in public media, budget season is upon us. Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Your budget is a roadmap for the year ahead.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.