Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Related Resources: Social Media best Practices for Nonprofits.

Strategy 261

Strategy Fundraising Social Media Nonprofit 261

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Social Media 96

Social Media Data Strategy Media 96

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.

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Social Media Support Media Social 332

Qgiv

NOVEMBER 9, 2023

In today’s competitive marketplace, it’s more important than ever for nonprofits to have a strong brand. A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

DipJar

JANUARY 31, 2022

If you’re behind on your 2022 digital campaigns or just want fresh tips to liven up your social media strategy, be sure to tune in for this webinar with Kristy Fontelera, Chief Marketing Officer at Funds2Orgs and Elsey Enterprises. Some topics include: 2022 social media trends for nonprofits.

Social Media 96

Social Media Strategy Media Social 96

TechImpact

MAY 23, 2014

With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories.

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Social Media Strategy Media Create 233

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

Storytelling 101

Storytelling Audience Tips Captivate 101

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 79

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! The rules for opting in are different for nonprofits.

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Lesson Marketing Amazon Mobile 301

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Media Guide Social 97

fusionSpan

SEPTEMBER 24, 2024

To help you revitalize your digital approach, we’ll explore innovative strategies that marketing and membership directors can use to elevate their association’s online presence and drive revenue. Search engine ads have advanced targeting capabilities, making them particularly powerful for reaching your target audience.

Associations 52

Associations Digital Strategy Search 52

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. Here are some helpful tips for creating compelling content for nonprofits. However, creating shareable content is another beast.

Audience 59

Audience Content Create Tips 59

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

Audience 52

Audience Marketing Student Social Media 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JUNE 18, 2024

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That said, the early adoption phase of Threads is unlike any other.

Practice 184

Practice Social Media Profile Nonprofit 184

Get Fully Funded

JULY 9, 2024

In today’s digital age, having a strong online presence is crucial for nonprofits aiming to increase visibility, expand reach, and boost engagement. A robust online strategy not only enhances fundraising opportunities but also helps communicate your organization’s mission more effectively. Let’s get started!

Strategy 59

Strategy Online Search Social Media 59

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

The Modern Nonprofit

MAY 4, 2021

Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. In addition to being a great way to engage with your supporters and followers, it is a free way to market your nonprofit and its campaigns. Know Your Audience.

Social Media 111

Social Media Strategy Media Social 111

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 318

Public Service Script Oregon 318

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. Selecting a business profile will allow you to add “Nonprofit” to your bio.

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San Diego Fundraising Influence Profile 331

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But, just in case, here’s a couple pointers.

Action 252

Action Practice Tips Seattle 252

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. Nonprofits resolve gaps in their databases by appending missing data.

Social Media 52

Social Media Data Media Atlanta 52

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Strategy Media 52

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Storytelling 221

Storytelling Action Roles Hunger 221

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Email, social media, and direct mail are all nonprofit staples—but don’t stop there. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally.

Marketing 99

Marketing Strategy Channel Rate 99

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

Audience 87

Audience Donor Survey Demographics 87

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Forum One

JULY 23, 2024

So, how should you adjust your digital strategy over the next few months? For example, we know that people still donate to nonprofits during an election year, with fundraising in 9 of the last 10 presidential elections actually increasing year over year. Find a way to connect one-on-one with audience members.

Digital 73

Digital Strategy Georgia Pennsylvania 73

Elevation

JANUARY 18, 2023

You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “ content marketing strategies ” that people have been using for centuries to win over partners and pursue long-term relationships. Content marketing encompasses all of these.

Content 98

Content Strategy Social Media Nonprofit 98

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!

Social Media 93

Social Media Content Ideas Media 93

Get Fully Funded

AUGUST 12, 2024

This includes securing earned media, and it should be on the priority list for every nonprofit’s communications plan. I’m a former news anchor turned nonprofit marketing and communications professional who is passionate about helping organizations tell their stories using public relations and storytelling techniques.

Media 59

Media North Carolina Local Nonprofit 59

The NonProfit Times

MAY 20, 2024

Nonprofit managers face increasing challenges when it comes to promoting causes, attracting donors, and engaging supporters. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement.

Campaign 59

Campaign Marketing Strategy Tampa 59

Media Cause

NOVEMBER 7, 2022

You’re getting ready to publicly announce a new program your nonprofit is offering. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

Practice 52

Practice Strategy Guide Fundraising 52

Media Cause

JUNE 29, 2024

Organizations everywhere, including nonprofits, are asking how AI can be used to improve what they do. When you have the right AI tools to minimize busy work and optimize your nonprofit’s operations, your team will have more time to focus on the essential nonprofit work that will always need a human touch. The Fundarising.AI

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Practice Nonprofit Proposal Advocacy 105